SMS Marketing - an overlooked strategy
We spend a lot of time looking at our mobile devices every single day and yet SMS marketing is an underutilised form of communication.
Not only is it cost-effective, it has a high rate of engagement too, resulting in a high volume of leads.
It’s fair to say that Smartphones are now a necessity in day-to-day life and are an almost guaranteed way to get in touch with somebody.
For that reason, the open rate for text messages is extremely high, even higher than traditional email marketing.
You can be as formal or as informal with text marketing and people know exactly how to read and reply to them without the task becoming time consuming and taking up too much of their time.
But sending irrelevant or unwanted text messages can do you more harm than good and will do nothing for your lead conversion. So, it is important to manage your contact lists correctly and group them into categories so that you only deliver the most accurate and relevant information to them.
We manage all this for you to ensure that any unwanted messages are deleted promptly while encouraging others to share the messages with their friends to help maintain and build your prospect lists.
Whatsapp has not only increased in popularity over the last decade but has similarly become a popular marketing tool for the right sort of products!
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