Video Marketing is an important part of any online marketing mix in this day and age. But simply uploading a bunch of poorly made clips to YouTube isn’t going to bear much fruit. This is where optimisation of videos comes in to play.
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YouTube has enabled the development and widespread recognition of video marketing and since its acquisition by Google, has become a very important part of search engine optimisation campaigns.
Some have referred to YouTube as being the second largest search engine and this has been enhanced even further since being bought by Google. A lot of people now watch video as an alternative to reading through pages of text. With the advent of smartphones watching videos has become a real preference when searching for information.
YouTube generates billions of views every day and having a strong presence on YouTube can help develop your brand and result in higher levels of brand searches.
Video marketing can really take your content distribution to higher levels. Rather than reading text and viewing static images there are a number of circumstances where watching videos would be preferable. Someone maybe looking for an answer to a complicated question or maybe looking for training material where it is much easier for them to listen to our video as opposed to working their way through text.
YouTube, particularly post the Google acquisition, bow offers you huge SEO benefits helping you rank well within the search results pages and of course building your authority and reputation with the search engines. Optimised correctly, your videos with rank well for your chosen keywords and will appear in the search results pages with a thumbnail of the video.
Google understands that for your chosen keywords or phrases, some people searching will prefer a video explanation and that some searchers will find it much more useful that it’s written counterpart.
Successful video marketing will also help people familiarise themselves in more details with you, your brand and your products and this will help you define yourself as an authority in your field. A key to helping you achieve this is successful video optimisation and here at Soar online our SEO team of experts are well versed with how to run successful video marketing campaigns as part of your overall SEO (Search engine optimisation) strategy.
The key to a successful video marketing campaign lies with the person viewing the video. It is important to ensure that the audience you are engaging with is the audience you with to reach.
Our team of Video Marketing experts will help you engage with the right audience by successfully optimising the video and monitoring important engagement metrics such as viewing times, engagement rates, bounce rates, keyword relevance, subscriber reactions such as likes and comments etc.
You could be missing out on valuable traffic and revenue to your competitors if your website is under-performing.
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Successful Video SEO and YouTube optimisation is not achieved by offering “one size fits all” packages which are priced according to the number of videos that you want to rank well for or similar. Success in terms of YouTube SEO (Search Engine Optimisation) and Video marketing is measured by the amount of quality views you get on your videos and how well you harness and convert that video traffic when you get it.
Each business is different and each video marketing strategy is not the same. Each YouTube SEO proposal needs to address the individual needs of the business starting with the type of content they want to produce and the audiences they want to engage with. Each industry is different and thus reaching your audience will require different video marketing techniques. Some video tags are easier to rank for on YouTube than others and generating traffic is easier for some video content than others. Although the tasks are very often the same the amount of work and thus costs can be hugely different.
