Links are very important in Organic SEO and are signals for the search engines and are used by the likes of Google to help determine how they rank your website and its pages (think of it almost like a voting system, where a link back to your website from another is a vote or a thumbs up!). One thing for sure is that you will need high value links pointing to your website if you are going to rank well and above your competitors.
So how do search engines use links? The search engines use these links to crawl websites and the links between websites. Link building is one of the most important parts of SEO and these links inform the search engines of the importance and relevance of your website. The more quality links you have pointing to your website, particularly from authoritative websites, the better.
As an overall part of your SEO strategy, our experienced link building team will use our proven link building techniques to build high quality links with other websites putting you ahead of your competitors.
There are two ways that search engines use links.
Once the search engines have visited the website pages they use these links to extract information about the page. They then add the content to their indexes and this is where they assess the quality of the content and whether it should be ranked for certain keywords. Content is only part of the overall ranking factors that the search engines apply to their ranking algorithms. They also take into account the number of links that there are pointing to the page from other websites on the internet. They also assess the quality of both the pages that host the content and the pages that link to it and if these meet the search engines requirements then you have a good chance of ranking well within the SERPS (Search Engine Results Pages).