Conversion rate optimisation is the art of decreasing the cost of the traffic that is coming to your site with a view to maximising your returns. There are two ways you can increase your sales revenue, one is to increase the number of visitors to your site and the other is to optimise your conversion rate and reduce your cost per acquisition. At Soar Online our team of online marketing experts will help you achieve both.
Our online marketing and SEO experts will help you get the most of your visitors by maximising your conversion rates. We will help you integrate sales funnels in order to maximise the amount of people that either sign up for information or buy your products online. Our SEM marketing experts will examine the customer experience from the moment they visit your website and track the visitors’ path through to the exit pages.
Our team of Online marketing experts will manage your campaign and set up A/B testing to help raise your conversion rates. This involves setting up two versions of the product pages, testing the results to see which
one converts with the higher conversion rates.
You would be amazed by some factors that help convert visits into sales. Some changes can be major changes and some so small that you may not even think it matters. As an example, the colours used on the web pages. In previous projects, our clients have seen huge conversion rate increases simply by the changing of the ‘call to action’ and the colour change of their buy now buttons. In this example, we saw an increase of over 200% in enquiries.
As you can imagine conversion optimisation is important because it enables you to put more ‘on the bottom line’ without the need to spend more budget on increasing your traffic. Once this is done then then you can concentrate on increasing the traffic numbers knowing that the visitors will convert into sales or enquiries.