Through a mixture of organic search engine optimisation (SEO), good quality content and link building strategies, we have the keys to unlock your website’s true potential. We know that the ultimate goal for your online business is to attract traffic and convert this traffic into enquiries, sales and happy customers.
The digital landscape continues to grow and evolve, and so must your SEO strategies. Ultimately, offering a good user experience and valuable content is the main focus – your website should be designed for real people, not just robots and spiders!
Whether you have an established website or are starting a brand new digital venture, organic search is key to a sustainable online business. It is not just vital for sales and revenue but also for brand awareness, reputation management and overall online visibility.
We are always transparent with our strategies and techniques – you won’t find any smoke and mirrors tricks here! We also don’t make empty and unrealistic promises just to secure your business. Organic SEO is a long term marketing strategy that requires time, dedication, research and knowledge; but when implemented correctly, the rewards are exponential.
High quality links from authoritative domains back to your own website can make a huge difference in moving up in search engine results. There is no quick and easy way to building a quality network of backlinks. It requires thorough research, analysis and regular “pruning” to achieve the best results.
Having your content optimised for search engines makes a huge difference in getting a higher rank and more relevant traffic to your website. You may have plenty of content, but if it doesn’t have the right balance of relevant keywords you may not be listed for a wide range of search terms.
It is extremely important to have plenty of quality, original content on your website. Getting the right balance between easily-accessible information and optimised content can be difficult, but our team of experienced copywriters know how to find the sweet spot between user experience and optimisation.
Thorough market research into the volumes and trends of keywords related to your industry is essential in mapping out a campaign to put your product in the spotlight. Researching what the consumer may search for and building a comprehensive list of phrases will help considerably with optimising your content for the right keywords.
Social Media continues to grow year in, year out and is a huge source of traffic and brand awareness. Growing your online presence through social media platforms as well as learning to harness your followers correctly will result in a growth in your word-of-mouth referrals and an increase in traffic and social signals (likes, shares, re-tweets etc.) to your website.
When used in conjunction with a sustainable, organic Search Engine Optimisation campaign, Pay-Per-Click advertising can be a fantastic source of leads and traffic whilst you build your organic presence. We are experienced in selecting the most relevant search phrases for your business, to ensure you not only see an increase in traffic, but a return on your budget in the long term.
Successful SEO is not achieved by offering “one size fits all” packages which are priced according to the number of keywords that you want to rank for or similar. Success in terms of SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) is measured by the amount of traffic you get to your website and how well you harness and convert that traffic (enquires, sales, bookings etc.) when you get it.
Each business is different and each website is not the same. Each SEO proposal needs to address the individual needs of the business starting with the structure of the website. Each industry is different and thus reaching your audience will require different techniques. Some industry terms are easier to rank for than others and generating traffic is easier for some than others. Although the tasks are very often the same the amount of work and thus costs can be hugely different.
Ludgate House, Ludgate Hill, St Paul’s Square, Birmingham, B31DX
