As a business or individual your online reputation is important. When dealing with businesses for the first time many of us rely upon Online Reviews for some assurance that the business we are dealing with is a trustworthy and reliable business. This is where online reputation management is vital.
Your online reputation can determine how successful you are online and with this in mind it is vitally important that you protect your online identify and reputation.
Unfortunately judgements are formed in a very short space of time and people will judge you and your business depending on the information they see online when reviewing your business. So whether it is a third party review, or simply third party content it is important to ensure that your reputation is monitored and managed by a professional firm.
Our professional team of reputation managers, work with our SEO experts to monitor the internet for content that maybe positive or negative and react accordingly. It is important for you to know what is being said about you, good or bad and see it as soon as it hits the internet. You can then react to the content before it has any effect.
If the content is good, there are SEO tasks to be performed that can boost the listing up the search engines. The more positive reviews online the better.
If however the content is negative, then the sooner you know about it the better. This can then be dealt with in a number of ways to either push the content down the search results or have it deleted from the search results altogether.
Some ‘personal’ or ‘business’ users will have content published online that they feel is unfair, inappropriate or blatantly untrue and need to have the offending material removed in order stop the information having a detrimental effect on their personal or business lives. This was recently addressed by the courts who have empowered members of the public with the right for them to request that Google remove such offending material from the search engine results. This does not mean that the offending material will be removed offline but it does mean that the links to such material will be removed.
It is possible and we are confident in being able to remove offending content about you or your business and we at Soar Online have various ways of achieving this. One of the methods we use is utilising the individual’s right to be forgotten.
Every individual has the right to request Google to remove any offending material from their search results and in many circumstances this is possible where such information is inaccurate, inadequate, irrelevant or excessive.
A Recent EU Law was passed governing these requests and Google have to take such requests seriously. They will assess the requests on an individual basis and will have to provide valid reasons for not removing such offending material.
They will consider the relevancy of the links, the age of the links and any affect that the links may be having on the individual’s life or work and need to be very careful of the criteria laid down by the court.
The whole sprit of the court ruling empowers the individuals to manage data or information that is published about them online and where such offending material is harmful, outdated or no longer newsworthy, we have a very strong argument for having the information removed from the results.
So how do we get this kind of information removed? Soar Online have a specialised ‘Reputation management’ department and our experienced advisers are adapt in dealing with such requests. We are very familiar with the law and the procedure and know exactly how to approach Google and how to best structure your request. In practice Google has to delete information when it received the formal request from or on behalf of the requesting person.
Google will assess each individual request on its own merit and on a case by case basis but do have to apply the criteria laid down by the EU Court ruling. This includes the type of material, the accuracy, relevance and the age of the content.
Our team of Reputation management experts will monitor the web 24/7 or any offending material and act quickly to have the content removed.
We also deal with internet service providers and web hosting companies to inform and remind them of their obligations and possible legal implications of breaching data protection policies that may cause individuals or businesses harm or harassment and the implications of monetary awards if such cases are proven.
If you need the help of our reputation management team call us or contact us by email and we will advise you accordingly.
Your reputation matters. People make judgements about you and your business within seconds and very often without reference to yourself or your company. It is therefore vital that you protect your reputation online. Our reputation management team are excellent at protecting individuals and businesses from the harm that can be done innocently or maliciously online.
Successful online reputation management is not achieved by offering “one size fits all” packages which are priced according to a generic structure. Success in terms of online reputation management is measured by results and what digital footprint a company already has in place.
Each business is different therefore each digital footprint and online reputation is vastly different. Each online reputation management proposal needs to address the individual needs of the business starting with their current digital footprint and the outcome they want to achieve. Some larger companies with a longer history and therefore a more historic digital footprint can be more difficult to manage than a new start-up with very little presence online.
