Get quick conversions & instant visibility with PPC
Need to see effective results quickly? Want to see a stream of consistent traffic to your website?
Our expert PPC team can boost your sales and enquiries through dynamic & creative Google Shopping and Adword campaigns.
PPC: A lead generating powerhouse
If you’re not engaging in online advertising yet, why not? It all starts with a click.
We take a data-driven, analytical approach to PPC campaigns, ensuring you get the most value from your investment.
Step in front of your competitors’ audiences tomorrow. Through optimisation and monitoring, you can laser-target demographics and audience personas.
Complemented by an effective SEO campaign, your digital evolution will know no bounds.
The Digital Revolution is happening right now
Don’t get left behind
Our PPC solutions that deliver at the drop of a click
The classic and most effective way of advertising online. We’ll craft and optimise enticing texts ads based on keyword research, data and consumer behaviour.
A newer, sleek and visual method of showing off your fantastic products. Imagery is key. Complemented by creative copy… your ROAS will be through the roof.
Google Shopping allows you to advertise your product alongside other vendors in the market at the top of Google. Your ad is primarily an image of your product and a price.
Promote your products on top quality websites. Nurture existing visitors or captivate new ones. Keep your brand in front of your targeted customer as they surf the web.
There’s more than one search engine out there. Make sure your brand is in front of all of your potential online customers.
PPC stands for Pay Per Click and it is a popular form of digital advertising. Advertisers pay a small fee every time somebody clicks on your digital ad and lands on your website. It is a way to buy more traffic to your website.
Our digital advertising strategies are totally bespoke to your specific company’s needs. There’s an excellent array of options for advertising with Google, including Display ads, Video ads, Shopping ads, Search ads and Programmatic and we’d be happy to discuss which is better for your business. You can advertise on Microsoft, Social Media platforms, Amazon, eBay, and perhaps more industry-relevant websites.
PPC campaigns can be tracked and monitored extremely closely. Depending on the initial reasons behind the advertising and where we are with the campaigns, anything from impressions and clicks to conversions and ROAS (Return on Ad Spend) will be monitored. Tweaks and improvements will then be made based on the performance of those metrics.
Technically, yes. Google has built its advertising platform so that anyone with a credit/debit card and a business can start promoting themselves. However, the art of PPC is not only in setting up a campaign that will work but also in optimising and monitoring it. The platform has now become so competitive and comprehensive that using PPC specialists is a must to achieve success. Soar Online will ensure that your budget is being spent with 100% efficiency.
No, Search Engine Optimisation (SEO) is the process of increasing unpaid and organic traffic to your website by enhancing your company’s visibility in the search engine results. Pay-per-click (PPC) is a paid method of advertising in which you target traffic that costs you money whenever somebody clicks through to your website. It is a great way of stepping in front of your competitors’ audiences straight away.
At Soar, we pride ourselves on our experience in the industry. Our team has talent in all areas of the digital marketing spectrum, ensuring your advertising strategy and project is in the best of hands at all times.
We also work to real results. We don’t do smoke and mirrors, only measureable stats and data so that you can see progress, results and ROI.
The exact channels depends largely on your business and the strategy we develop to reach your particularl goals.
Most commonly, our PPC strategies begin with Google Display, Text and Shopping ads.
We also advertising using Social Media channels, such as Facebook Ads, depending on the strategy.
PPC is a fast way of getting initial traffic to your site. Results will come as long as your budget allows, however Paid Advertising budget often comes with a much lower conversion rate than Organic visitiors.
We highly recommend combining your PPC campaign with a full Organic SEO strategy to get the best results on a long-term basis.
Latest Marketing Tips and Guides
Building big-time websites requires big-time planning. You always want to be thinking about how a great website architecture can boost your visibility online.
Over the years, search engines have become more intelligent and adopted processes such as semantic analysis to understand human language better and deliver more relevant search results to users. To keep up with the times, marketers need to change their approach to keyword research and utilise semantic SEO to build topical authority.
Engaging content needs to be original, relevant and offer value to the user via an extensive criterion that ranges article length to visual elements and content quality. Technical factors such as article structure, internal links, and image ALT tags also play an essential role in a winning content formula.
Over the last few years, we’ve witnessed a phenomenal increase in website traffic, especially mobile traffic, accounting for approximately 55% of total web traffic in 2022.
More and more consumers use their smartphones to discover new brands, shop online and research products or services.
The introduction of artificial intelligence (AI) and machine learning to support algorithmic processes such as RankBrain is steadily gaining weight among the top ranking signals, meaning marketers should seek to practice good spelling, grammar and punctuation.