Get quick conversions & instant visibility with PPC

PPC stands for Pay Per Click and it is a popular form of digital advertising. Advertisers pay a small fee every time somebody clicks on your digital ad and lands on your website. It is a way to buy more traffic to your website.

Our digital advertising strategies are totally bespoke to your specific company’s needs. There’s an excellent array of options for advertising with Google, including Display ads, Video ads, Shopping ads, Search ads and Programmatic and we’d be happy to discuss which is better for your business. You can advertise on Microsoft, Social Media platforms, Amazon, eBay, and perhaps more industry-relevant websites.

PPC campaigns can be tracked and monitored extremely closely. Depending on the initial reasons behind the advertising and where we are with the campaigns, anything from impressions and clicks to conversions and ROAS (Return on Ad Spend) will be monitored. Tweaks and improvements will then be made based on the performance of those metrics.

Technically, yes. Google has built its advertising platform so that anyone with a credit/debit card and a business can start promoting themselves. However, the art of PPC is not only in setting up a campaign that will work but also in optimising and monitoring it. The platform has now become so competitive and comprehensive that using PPC specialists is a must to achieve success. Soar Online will ensure that your budget is being spent with 100% efficiency.

No, Search Engine Optimisation (SEO) is the process of increasing unpaid and organic traffic to your website by enhancing your company’s visibility in the search engine results. Pay-per-click (PPC) is a paid method of advertising in which you target traffic that costs you money whenever somebody clicks through to your website. It is a great way of stepping in front of your competitors’ audiences straight away.

At Soar, we pride ourselves on our experience in the industry. Our team has talent in all areas of the digital marketing spectrum, ensuring your advertising strategy and project is in the best of hands at all times.

We also work to real results. We don’t do smoke and mirrors, only measureable stats and data so that you can see progress, results and ROI.

The exact channels depends largely on your business and the strategy we develop to reach your particularl goals.

Most commonly, our PPC strategies begin with Google Display, Text and Shopping ads. 

We also advertising using Social Media channels, such as Facebook Ads, depending on the strategy. 

PPC is a fast way of getting initial traffic to your site. Results will come as long as your budget allows, however Paid Advertising budget often comes with a much lower conversion rate than Organic visitiors. 

We highly recommend combining your PPC campaign with a full Organic SEO strategy to get the best results on a long-term basis.