Pay-per-click (PPC) advertising is an important part of your overall search engine optimisation and marketing strategy. There is a place for pay per click advertising for various reasons most of which complement rather than compete with Organic SEO (Search Engine Optimisation).
Where your organic search visitors come to your website without incurring a specific cost at the time of clicking, people who visit through paid adverts or PPC campaigns will come at a cost each time, hence “pay per click”. Each advert is shown based on a ‘bid’ for the keywords or key phrases and your position on the page depends on the amount you are willing to pay for the click and the overall performance of your pay per click campaign.
PPC advertising is popular and Google Adwords is probably the most popular advertising tool and if you’re interested in online marketing you’ve probably heard of it already. There is a lot that of research and analysis that goes into building and managing a successful PPC campaign. Our team of PPC experts in Birmingham spend a long time building your keyword lists and formatting them in a way that delivers the best possible results.
It is all too easy to waste a lot of budget on poorly managed campaigns – we’ve seen it time and time again. PPC is all about return on investment measured by the cost of sale. You must keep clear control over the cost of each of your sales and measure the profit made in each of your sales against the cost of acquiring that sale.