Through the use of highly targeted PPC ads you will find the traffic going to your website is far more qualified than regular visitors
Our Pay-Per-Click Ethos
Pay-per-click (PPC) advertising is an important part of your overall search engine optimisation and marketing strategy. There is a place for pay per click advertising for various reasons most of which complement rather than compete with Organic SEO (Search Engine Optimisation).
Where your organic search visitors come to your website without incurring a specific cost at the time of clicking, people who visit through paid adverts or PPC campaigns will come at a cost each time, hence “pay per click”. Each advert is shown based on a ‘bid’ for the keywords or key phrases and your position on the page depends on the amount you are willing to pay for the click and the overall performance of your pay per click campaign.
PPC advertising is popular and Google Adwords is probably the most popular advertising tool and if you’re interested in online marketing you’ve probably heard of it already. There is a lot that of research and analysis that goes into building and managing a successful PPC campaign. Our team of PPC experts in Birmingham spend a long time building your keyword lists and formatting them in a way that delivers the best possible results.
It is all too easy to waste a lot of budget on poorly managed campaigns – we’ve seen it time and time again. PPC is all about return on investment measured by the cost of sale. You must keep clear control over the cost of each of your sales and measure the profit made in each of your sales against the cost of acquiring that sale.
What You Can Expect From Our PPC Management Service
Your dedicated PPC manager will analyse, monitor and identify the very best routes to market through paid search advertising and maximise the profitability of the opportunities that are available in your industry online. Our team of Paid Search experts know exactly how to balance the cost of your PPC campaigns and bids against your cost of sale, ensuring your ROI is at its best.
SEO Plans & Pricing
Successful SEO is not achieved by offering “one size fits all” packages which are priced according to the number of keywords that you want to rank for or similar. Success in terms of SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) is measured by the amount of traffic you get to your website and how well you harness and convert that traffic (enquires, sales, bookings etc.) when you get it.
Each business is different and each website is not the same. Each SEO proposal needs to address the individual needs of the business starting with the structure of the website. Each industry is different and thus reaching your audience will require different techniques. Some industry terms are easier to rank for than others and generating traffic is easier for some than others. Although the tasks are very often the same the amount of work and thus costs can be hugely different.