Digital Marketing Tips & Guides

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Digital Marketing

How to Use Google Alerts for PPC Research

Approximately 70,000 Google searches take place every second, equivalent to 227 million an hour and roughly 5.4 billion a day – making Google the most popular search engine! Are you wondering why this is relevant?

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Gen z teenagers
Digital Marketing

10 Effective Marketing Strategies to Help You Reach Gen Z

For some firms, marketing to Generation Z is intimidating as you may not know everything there is to know about this consumer contingent. However, figuring out how to market to a younger crowd is easier than you think, especially if you consider the characteristics of this generational group, often referred to as “iGen”, “Centennials”, and “Digital Natives.”

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Branding
Digital Marketing

How to Successfully Build and Maintain Your Brand

Building a brand from the ground up is no easy task, and no doubt, you’ll have a lot of questions about the best way to go about it: What should my brand look like? How should it make people feel? Will it appeal to my target audience?

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