Digital Marketing Tips & Guides

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Semantic SEO and different spoken terms
SEO

How to Use Semantic SEO to Boost Traffic & Search Rankings

Over the years, search engines have become more intelligent and adopted processes such as semantic analysis to understand human language better and deliver more relevant search results to users. To keep up with the times, marketers need to change their approach to keyword research and utilise semantic SEO to build topical authority.

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Content Marketing in 2022
Content Marketing

The Anatomy of Top-Performing Organic Content in 2022

Engaging content needs to be original, relevant and offer value to the user via an extensive criterion that ranges article length to visual elements and content quality. Technical factors such as article structure, internal links, and image ALT tags also play an essential role in a winning content formula.

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analytics
Digital Marketing

Web Traffic Results, Trends & Benchmarks For 2022

Over the last few years, we’ve witnessed a phenomenal increase in website traffic, especially mobile traffic, accounting for approximately 55% of total web traffic in 2022.
More and more consumers use their smartphones to discover new brands, shop online and research products or services.

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Spelling & Grammar Impacting SEO Strategy
SEO

Spelling & Grammar: Is It A Google Ranking Factor?

The introduction of artificial intelligence (AI) and machine learning to support algorithmic processes such as RankBrain is steadily gaining weight among the top ranking signals, meaning marketers should seek to practice good spelling, grammar and punctuation.

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Instagram marketing tips
Social Media

Instagram Marketing Tips for 2022

According to the latest statistics, Instagram has 1 billion monthly active users and 500 million daily active users, making it one of the most popular social media networks globally.

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