Digital Marketing Tips & Guides
Professional SEO Training
Create a website architecture that will boost your SEO
Building big-time websites requires big-time planning. You always want to be thinking about how a great website architecture can boost your visibility online.
How to Use Semantic SEO to Boost Traffic & Search Rankings
Over the years, search engines have become more intelligent and adopted processes such as semantic analysis to understand human language better and deliver more relevant search results to users. To keep up with the times, marketers need to change their approach to keyword research and utilise semantic SEO to build topical authority.
The Anatomy of Top-Performing Organic Content in 2022
Engaging content needs to be original, relevant and offer value to the user via an extensive criterion that ranges article length to visual elements and content quality. Technical factors such as article structure, internal links, and image ALT tags also play an essential role in a winning content formula.
Web Traffic Results, Trends & Benchmarks For 2022
Over the last few years, we’ve witnessed a phenomenal increase in website traffic, especially mobile traffic, accounting for approximately 55% of total web traffic in 2022.
More and more consumers use their smartphones to discover new brands, shop online and research products or services.
Spelling & Grammar: Is It A Google Ranking Factor?
The introduction of artificial intelligence (AI) and machine learning to support algorithmic processes such as RankBrain is steadily gaining weight among the top ranking signals, meaning marketers should seek to practice good spelling, grammar and punctuation.
Instagram Marketing Tips for 2022
According to the latest statistics, Instagram has 1 billion monthly active users and 500 million daily active users, making it one of the most popular social media networks globally.
