Digital Marketing Tips & Guides
Professional SEO Training
Rich Results: Our Essential Top Tips
Rich results can be a crucial resource when considering meaningful results and immediately relevant answers.
The notes and tips provided in this article have been delivered to ensure that marketers understand how to use the feature correctly to enhance search results in the future.
How to Optimise for Voice Search
Voice search isn’t exactly a new feature, however with the rise in popularity of smart home devices, such as Amazon’s Alexa and Google Home, voice search is quickly becoming an aspect of marketing that can’t go ignored if you want to have the edge over your competitors (or keep up with them!).
Why is ‘Schema’ so important for your SEO?
Digital marketers looking to elevate their search engine optimisation (SEO) performance should consider implementing one of the industry’s most essential techniques, such as schema markup.
What is Mobile-First Indexing? Top tips for top rankings
Google has released advice about how users can be preparing for the mobile-first index. They have already confirmed that the mobile-first index has been rolled out for “a handful of sites” for testing and monitoring purposes.
How to Correctly Structure Your URLS
There is often conflicting and confusing information and guides on how you should be structuring your URLs, primarily down to there being several theories and concepts on what can be a reasonably complex element.
12 E-Commerce SEO Pitfalls To Avoid
Marketers need to understand e-commerce search engine optimisation (SEO) amid the fast-transforming digital landscape. In fact, when it comes to e-commerce, SEO and traffic to your website are vital. Organic SEO is possibly the most valuable source of business, bringing in 40-60% of your overall traffic, which ultimately makes up a large portion of revenue.
