Lead Generation in Birmingham

Sales and B2B marketing tactics have changed dramatically in recent years; has your business kept up with the trend? The rewards of hard selling and cold calling are rapidly declining, making way for more subtle sales tactics and an era of social conversions and word-of-mouth referrals.

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Our Lead Generation Ethos

It’s becoming vastly frowned upon to be seen hard-selling online these days and potential customers are becoming less and less susceptible to these types of tactics and sales techniques. When making a decision online, people are far more comfortable coming to the conclusion by themselves, rather than feeling harassed or coerced into making a purchase. It’s therefore very important to ensure that all the information they require is available to them when they need it, particularly giving them reasons why they should buy, rather than simply telling them to buy without much context!

This type of lead generation can be referred to as lead nurturing, the practice of encouraging your web traffic to become customers in a more subtle way. This is achieved by monitoring their habits and interests and delivering the most relevant content to them at the right time. This goes very much in hand with content marketing and B2B marketing automation. It shines the most in converting customers who have had an initial interest in your business but have yet to make a decision ‘on the spot’.

Don’t take the approach of mass-sending information to all customers and hoping for the best. Specifically targeting your leads with the information they actually want and require will give you a far better return on investment and a very healthy flow of quality leads for your sales team.

B2B Lead Generation

Did you know that over 90% of your website visitors will never identify themselves and as such you will not be able to identify who has been to your website looking for your products or services?

With our specialist B2B Lead Generation software we will help you harness the data from your website visitors and provide you with detailed business leads. We will use our software to track the visitors we generate to your website and from their IP address records we will be able to identify who they are, their address and their contact details. We will then match these against our extensive database of web users and match their email address to complete a full lead generated from our online B2B marketing efforts.

Our B2B lead generation software will track visitors from the point of entry to your website and from there we will be able to tell you which pages they have visited, how long they have been on each of your pages and the provide you with full details in the form of a lead including telephone number and email addresses. Your sales team can then follow them up with a call.

As an added bonus you are also building your own database of potential customers and generating a very valuable asset, an email list of people you know have already shown an interest in your products or services!

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Lead Generation Plans & Pricing

Successful lead generation and lead nurturing is not achieved by offering “one size fits all” packages which are priced based simply the on number of visitors to your website or enquiries through your online platforms. Success in terms of lead generation and nurturing largely depends on your target audience and their requirements, intents and how they are currently interacting with industry related content on the web.

Each business is different and therefore their online audience and potential pool of business leads differ vastly. Each lead generation proposal needs to address the individual needs of the business starting with their current workflow for leads, conversion rates, sales, cost per sale and cost per lead. Each industry is different and thus engaging with your audience and creating a information source that will be conducive to enquires and conversions will require different techniques.

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