Google Site Kit – Analytics, Search Console and More inside WordPress

Google Site Kit – Analytics, Search Console and More inside WordPress

Managing a successful website can be complicated. Publishers and business owners should have easy access to the insights and capabilities that drive audience and revenue growth in order to keep on top of organic SEO.

A new, official plugin from Google is on the horizon, which adds insights from Google tools directly to WordPress dashboards.

What is being labelled ‘Site Kit’, the new plugin gives access to Search Console, Analytics, AdSense and PageSpeed information on a user’s WordPress admin panel.

Google have stated about the new plugin

“With Site Kit installed, WordPress users can access unified insights and Google product capabilities directly from the WordPress admin panel. Where it is helpful, Site Kit will also provide deep links into Google products for advanced reports and product configuration capabilities.”

As it stands, users can apply to beta test the new plugin on the new Site Kit website, and Google are expecting to release the new plugin to beta testers in early 2019.

Whilst Site Kit doesn’t bring any new insights to the table (all of the information available is already available in Google’s native tools), it does make it easier to access information without having to flip between your website and the tools.

It really does bring all of Google’s tools under one roof. These four different services can currently be found on four different websites, but after Google works the bugs out of Site Kit, WordPress users will have all this info at their fingertips:

Instead of users having to go to Google Search Console manually, webmasters can track each page of their site directly from this plugin. Website owners can see user’s activity on their website with the Analytics option directly with Site Kit. AdSense earnings can also be seen directly from the WordPress dashboard. Since website speed is now a ranking factor, the PageSpeed Insight feature will give webmasters tips to improve a website’s performance for betting search engine ranking and user experience

Users will even be able to view page-specific stats, by clicking a Site Kit button in the admin panel.

The plugin will also notify users when they’ve hit publishing milestones and show combined stats for the most recently published posts.

If testing goes successfully, Google may even be expanding Site Kit’s tools in the future.  Google stated that the plugin will be free for download and will be open source.

Personally we are excited to see this plugin develop as well as how Google and WordPress continue to work together to create a fantastic user experience.

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