Surprising Social Media Stats

Surprising Social Media Stats

Social Media Stats That Will Blow Your Mind

Social Media is one of the most powerful tools in the world and it is hard to find a person who doesn’t have a profile on Facebook, Twitter, SnapChat, Instagram, LinkedIn, Pintrest or any other social media channel.

We have compiled a list of surprising social media stats taken from the Nielsen’s 2016 Social Media Report, which was released this week.

Women Use Social Media More Than Men

The report shows that women spend more time using social media channels than men. Males spend an average of 4 hours and 23 minutes using social media each week, but females spend a staggering 6 hours and 33 minutes on social media – a huge difference.

Generation X Love Social Media

A very surprising statistic shows that Gen X (ages 35-49) are the age group who spend the most time using social media 6 hours and 58 minutes each week. Ages 18-35 (Millennials) were second with 6 hours and 19 minutes. A statistic you would expect to be the other way round.

Social Media Users Spend Online

41% of users who spent less than two-hours on social media spent up to $500 online – but consumers spending more than two-hours on social media spent over $500 on online purchases in the last year.

Brands Are Important

Nearly 30% of consumers who use social media platforms for more than three-hours a day said that interacting, engaging and showing support for their favourite companies and brands is important.

Social Media Informative For Users

About 37 percent of all consumers said they use social media to find out about products and services, while about 32 percent use social media to receive exclusive offers, coupons, or other discounts from brands.

Purchases Linked To Social Media

At least three-quarters of U.S. social media users made an online purchase within the last year, but only 46 percent of non-social media users made an online purchase during the same timeframe.

The power of social media continues to grow!