LinkedIn is one of the most popular social media sites, giving companies the platform to promote their brand and products to other professionals. If you haven’t delved into using this particular platform as part of your overall online marketing mix, there are plenty of reasons why you should use Linkedin in 2019:
- LinkedIn now has over 500 million members
- 260 million LinkedIn users are logging in each month
- 40% of monthly active users use LinkedIn daily
- 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions
- LinkedIn is the most-used social media platform amongst Fortune 500 companies
- Of the 2 billion Millennials globally, 87 million of them are on LinkedIn
- Of those 87 million Millennial users, 11 million are in decision-making positions
- There are 9 billion content impressions in the LinkedIn feed every week
- LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs
If you’re ready to take the plunge and you want to be visible on LinkedIn, then correctly optimising your company page is a vitally important part of the process – here are some tips that will help you get the best foundation for your Linkedin Company page:
This is pretty basic but it is obviously important. Use the most common name of your company – no need to add LLC, Inc. etc, unless you are identified that way.
Although you have 2,000 characters to describe who you are and what you do – only the first two lines of your description will show, with the rest under the ‘see more’ link. So getting your company across inside the opening sentence is vital – make sure people can read those first two sentences and know who your company are and what you do.
Company Logo & Image
The LinkedIn image specification for the banner image is 646 x 220 – take time to design a vibrant and visually striking image that can draw in visitors to your page and grab their attention. Alongside the banner image there is a company logo image space with 300 x 300 minimum (square layout). Again take time to resize your company logo, making sure it fits well and doesn’t blur.
LinkedIn also gives you the option to list up to 20 ‘specialities’ for your company page. Think of these as keywords for your company that will allow people to see what services you provide. So pick these keywords carefully and give yourself the best chance of being found by LinkedIn users.
Content & Publications
Now you’ve correctly created and optimised your company page, you are ready to start posting content and publications. But what kind of things should you be posting? The answer is easy – any blogs, photos, guides and links that can be useful to your followers.
Keep your feed constantly up-to-date with following:
- Company blogs posted on your main website
- Any positive company mentions or employee mentions in publications
- Share posts published by employees
- Share videos and photos related to your company and industry
Obviously there is a lot more you can do to your company LinkedIn page (create showcase pages for specialised subjects for example) but as a basic start-up you won’t go far wrong by following this guide when setting up your page.