Twitter can be an extremely powerful platform in your online marketing strategy, but you may often find yourself unsure of where to even begin. Don’t worry, we have a few tips and tricks to share with you on how to get the most out of your Twitter strategy.
Branding & Persona
It’s important to establish, before you have even sent your first tweet, what your tone will be throughout your entire Twitter campaign. Be original and fresh but remember to convey your brand, ethics and values. Most importantly, you will want to engage and connect with your target audience in a way that is personal to them.
Plan Your Content
Simply having a reactive and spontaneous approach to Twitter probably won’t work for your business. In fact, businesses that do extremely well on Twitter generally have a well planned editorial calendar, with content prepared around holidays or key events. Combine this with analysis what content has performed the best, and you can have an effective plan of your daily content going forward.
Use a Scheduler, But Don’t Forget About It
Being able to schedule your tweets around prime times is very useful and it can allow you to keep your Twitter active without having to manually tweet at that time. However, we don’t advise that you fill your feed with scheduled tweets and leave your account unsupervised. Check back frequently to engage with your audience and reply to any tweets you have received to maximise the reach of your content.
Engage in Twitter Chats
Participating in Twitter chats is one of the best ways to not only grow your follower base, but to grow it with the right kind of audience you are looking for. You can find topics in Twitter Chats on just about anything you can think of, and the type of users that engage on Twitter Chats are those that are looking to make long lasting connections with like-minded brands and individuals. Be active on Twitter Chats with replies, retweets and following interesting accounts and you’ll be surprised how quickly you can grow your audience with quality individuals.
Adapt on the Fly
Whilst we do encourage a well-planned schedule and calendar for your content, don’t miss out if an opportunity arises. Sometimes the most engaging tweets are created on the fly, so don’t be afraid to get involved in conversation even if it deviates from your content calendar. Just remember to keep your brand persona and voice consistent.
Variety is the Spice of Life
Your Twitter should never be a one-sided affair; you should have a healthy mix of your own tweets, re-tweets, @replies, questions and conversation starters. Mix up your content and experiment with different forms of engagement to see what works best for your brand and your audience.