When you’re trying to occupy a lot of space for your branded search results as a way to combat negative reviews or content that may not be flattering, Twitter can provide a quick increase in the canvas you control on page one. It’s also just a nice way of dominating your brand exposure and there is a plethora of other benefits to having a great social media footprint.
A carousel of tweets can be pretty attention-grabbing and takes up a significant amount of vertical space on the results page. You also don’t have to have a verified Twitter account to end up with a carousel!
Let’s take a look at 10 tips for increasing your chance of gaining a featured tweet carousel on Google:
1. Get at least a few hundred followers
Interactions with your tweets is a key factor here; the more followers you have, the more likely your tweets are to have likes, replies and re-tweets. Growing your follower count can be a lengthy process in itself, but try following accounts with similar interests and tweets, being active and interacting with other tweeters and return-following.
2. Be frequent with your tweets
This is another very important factor. Don’t go in short bursts of tweet-fests and then leave your account dormant for days, weeks or months. Be consistent with your tweeting habits; try tweeting at least a few times a day, generally within business hours so that you can also maximise your engagement.
3. Increase your engagement
If you only tweet out self-promoting content, you’ll find it difficult to have high engagement rates. Tweet about topics that are interesting to your audience, reply to others’ tweets and look at the bigger picture. Interaction is key in engagement.
4. Interact with others
Try having conversations with other Twitter accounts and companies. Engage with communities and topics as a whole and you’ll find your tweets getting far better engagement.
5. Tweet what works
Take note of what type of content is working for your particular audience and maximise your interactions around it. Use humour if it’s relevant and appropriate; likewise you can find that taking a controversial stance on a popular topic can also lead to increased interactions. Try to avoid frequently asking for retweets or likes, it can often come across as too self-serving and may turn your audience off.
6. Interact with popular hashtags and events
Keep a keen eye on trending hashtags and interact with the communities around it. Conferences, concerts, sports games and other events often have custom hashtags for those discussing things happening, and if you are involved with one of those events, you can rapidly get interactions with others posting on the same hashtags.
7. Utilise compelling content
You’ll find that people are more likely to interact with interesting content such as videos, images, animations / GIFs and memes. Experiment with what your audience likes, just try to keep it relevant to the purpose and personality of your profile.
8. Use emojis
You’d be surprised just how much of an impact the use of emojis will have on drawing readers’ attention and increasing engagement. Even Twitter’s official blog has endorsed their use and how they can increase interaction.
9. Tweet humorous riffs involving other Twitter accounts or current events.
A fairly quick way of getting a lot of likes and retweets is to tweet something humorous that directly involves another Twitter account or a popular event. This can be cooperative, or it could be contrary.
Whilst this does incorporate point number 2, we can’t stress it enough. A few tweets a day, daily. Depending on whether you are a business or personal account, you should be posting more on week days for the former but don’t neglect scheduling tweets for the weekend to maintain your presence. Alternatively you may find that if you load the app on your phone, it is easy enough to pause at various moments throughout your day and engage just a bit on Twitter.