Being a Digital Marketing professional in Birmingham, I must say I was delighted to see the Google Digital Garage open a pop-up store in the City Centre.
For those of you that don’t know, in 2015 the ‘Digital Garage’ was launched by Google offering free courses and qualifications for people that wanted to advance their skills in the Digital Marketing industry. The courses cover a wide range of topics including Social Media, Coding, Starting a Business and more.
Back in 2016 I was made aware of the Digital Garage by a colleague of mine, I instantly looked it up online. I was immediately impressed with the courses that were on offer, I actually ended up completing their ‘Digital Marketing Fundamentals’ qualification. After hours of tutorial videos and research I passed the final exam with a score of 46/50.
Over the last couple of weeks I have seen numerous tweets, articles and publications from Birmingham companies recommending the Digital Garage, so, I decided to sign up for the ‘Social Media Strategy’ course to see it all for myself…
Upon entering the pop-up shop I was really impressed with the space/set up. The walls were covered Google branding, facts, stats and case studies. One fact in particular really caught my attention, it said: “In 2017, over 90% of jobs require some form of digital skills, yet 12.6M people don’t have the basic digital skills necessary for work”.
For our course we had two tutors; Gori & Pete. Both of them were very ‘clued up’ on Social Media and even gave a couple of insights into how Google rank a business’ Social Media engagement for SEO factors. We covered all aspects of Social Media Strategy including setting targets, which platforms to use, paid advertising, hashtags, engagement and much more.
Overall I really enjoyed the session, there was plenty of useful information and the staff couldn’t do enough to help you out and even took questions at the end. Not only that, but now that I have completed the course I qualify for a 45 minute 1to1 session with an expert!
I would highly recommend the Digital Garage, have a look at the courses available and find time to attend, not just Digital Marketers, business owners and ‘tech savvy’ people… EVERYBODY should want to learn and advance their digital skills. Whether you are already skilled in the industry or completely new, this is the perfect place to get all the basic skills.
Having digital skills is so important in today’s world even the most basic things in life have now integrated with technology e.g. grocery shopping, ordering a taxi, paying for your parking ticket, ordering a takeaway… you name it, there is probably an app for it!
Once you have your basic skills in place, companies like ourselves can offer specialist advice and training courses on the more in-depth skills. If you are a business owner it is vitally important for you to understand how Digital strategies can affect your business, good and bad.
The Google Digital Garage will be open for the next 6 months, you can either book a course online using the link below or pop into the shop; 134B New St, Birmingham, B2 4NS, Birmingham, United Kingdom