To some, SEO and online marketing can seem like a mad goose chase and a budget sinkhole. You’ve tried a few SEO techniques from your “IT nerd friend” and don’t seem to be drawing the traffic and enquiries to cover your website costs and time. It can seem tempting to pump money into a PPC campaign to at least get some visitors and potential customers, or set up a landing page and stuff it with keywords. But neither of these are good tactics for the long term and without the correct research and knowledge, you’re more likely to do more harm than good.
But SEO doesn’t have to be expensive if you do it correctly. More often than not, you will already have pages indexed with Google and getting them onto the first page alone will give you a boost in click through rates and traffic. After all, according to research, 75% of users don’t go past the first page of search results. It may just be a case of tweaking your existing content and putting some basic on-page SEO practices in place to improve the rankings of your current pages and push them onto the first page.
The first step to harnessing your current content and boosting the rankings you already have is to audit your website. This is vital in understanding why you aren’t getting the traffic and sales you’d like and helps you put together a strategy for attracting and retaining customers.
Whilst this may seem like an obvious and less-than-advanced approach, you’d be surprised by the amount of sites that lack basic SEO practices such as correctly formatted titles and descriptions. By supplementing your current content with more quality, optimised information, bolstered by proper SEO techniques, you’d be surprised how much use you can get out of the pages you already have as opposed to chasing new keywords and creating new pages.
Do you know how much traffic your website should be getting? Do you know what keywords your pages already rank for? How much business are you potentially missing out on?
We can answer these questions for you. Use our quick form below to receive your free website audit – start making your website work for you today.
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