Lead generation and conversion rates are some of the most important aspects of your website and are crucial for generating online business. As we head into 2017 we have put together a list of five ideas that can help you increase the conversion rate of your website.
Place your call-to-action in people’s natural eye line
While this may seem like a pretty obvious statement, not many companies actually take the time to put their main CTA in the right place to generate interest and enquiries.
It is considered to place your CTA above the fold, it is still important to tweak and test which CTA placement has the most impact for your website. A study of how people read websites shows that placing your primary CTA in the top right of your site – directly across from your company name.
As the reader reads across the top of your website, the CTA should grab their attention.
Keep this in mind when you’re placing your CTAs, especially on your homepage and your other popular webpages.
Don’t be afraid to use pop-up forms & slide-in forms
While many consider pop-ups to be an irritant, if they are used in the correct way they can be a fantastic tool – rather than a disruption to your readers.
If you want to use a pop-up or slide-in form, remember that you need to make it relevant and valuable to the user. If they are reading a blog for example it may be worth using a pop-up once they have read a certain percentage of the content.
Or if a user has spent a certain amount of time on a particular page/product a pop-up which offers discount could help earn new business.
The most important takeaway here is to align what you offer on a pop-up with the webpage you’re adding it to, and make sure it’s actually adding substantial value.
Add relevant anchor text to blog posts that align closely with your offers
Many blogs already include a CTA at the end of the post to try and entice the reader to click through to a product or offer.
And while these have proven to be an effective tool, they can occasionally seem like advertisements which lead to users ignoring them. One to avoid this is to place call-to-actions in the anchor text of your blog/post.
So if your website is based around press releases, the first things that’ll catch your eye is an anchor text that reads, “Download our free press release template here” in the anchor text of one of your posts.
If you decide you’d like to experiment with anchor text CTAs, be selective about the posts you add them to.
Support new marketing campaigns with a blog post
Whenever you launch a new campaign it is imperative that you support it with a feel-good blog. This can help grab the attention of your existing users by providing them with all the information they need on your new products or services.
Following up your initial post with a number of smaller related posts, published over a number of weeks. This will help keep the campaign fresh in the minds of everyone who visits your blog and also provides great additional content for your site.
The goal here is to expose your audience to more content related to the offer and to reach a new audience: specifically, people who were searching for related topics on search engines
When you’re planning out your next campaign, be sure to include both a launch post and supportive, follow-up blog posts.
Strategically use social media as part of your campaign
Social media is an extremely powerful tool for generating leads and increasing conversion rates or your site.
Posting blog posts to sites such as Twitter, LinkedIn and Facebook is one of the most common ways to generate leads, but also posting with links directly to the landing pages of offers that have historically performed well for lead generation.
But remember the social media post should let people know they are clicking to a landing page.
Social media competitions are another great way to generate leads, they are fun for the audience, expose your brand to a wider audience and bring more traffic to websites.
Hopefully these tips will come in handy for your website.