Regularly checking your websites SEO is invaluable. We have compiled a list of problems you may encounter and how to fix them.
Internal Links and Structure
The internal linking structure has a huge impact on the crawlability of your site for search spiders.
When thinking about the implementing your internal link structure consider the following aspects
- Scalable internal linking with plugins
- Using optimised anchor text without over-optimising
- How internal linking relates to your main site navigation
Putting a big focus on internal links can help give your website a further push up the search engines.
Check how easy it is to navigate your website clicking on in-content, editorial-type links on your blog posts, product pages, and important site pages. Where ever you have missed an opportunity to add a link make sure you take advantage.
Always keep internal links in mind when creating new pages and content, don’t miss the chance to link well and improve your site.
Word Count & Page Size
Having pages with unnatural word counts and sizes can be a big issue. Adding items such as short code which contains massive blocks of text can be seen as intentional cloaking by Google and lead to penalties.
It is important to check the following factors on a page
- Scan your site and compare calculated word count and page size with what you expect
- Review the source code of your pages and recommend areas to reduce bloat
- Ensure that there’s no hidden text that can trip algorithmic penalties
Then conduct annual reviews of page sizes across all URLS on your site and look for any issues.
301 & 302 Redirects on Your Site
301 URLS are permanent redirects while 302 redirects are temporary. It is best practice to use 301 redirects when permanently redirecting a page. Despite some statements released recently about 302 redirects being as efficient at passing authority as 301s, it’s not advised to do so.
When used properly they are an extremely powerful tool for any website, so always check the following
- Do a full review of all the URLs on your site and look at a high level
- If using 302 redirects incorrectly for permanent redirects, change these to 301 redirects
Correcting these can help your website massively.
If not properly overseen by a professional SEO, a website migration or relaunch project can spew out countless broken backlinks from other websites. This can lead to 404’s on your top pages, effectively breaking the backlinks to the original website.
Consider the following checks
- After identifying your top pages with backlinks that are dead, 301 redirect these to the best pages
- Also look for broken links because the linking site typed in your URL wrong or messed up the link code on their end, this is another rich source of link opportunities
Once you have done this set up a regular site crawl that can check for any new broken links.
Hopefully these couple of tips will help you sort out potential SEO issues on your site.