Voice control is becoming a bigger part of how people search for content – so much so that is expected that half of all searches will be conducted vocally by 2020. Microsoft’s Cortana now has over 100 million monthly users, proving that voice searches are not just a fad.
Soar Online has put together some top tips to ensure your website doesn’t get left behind in this changing landscape.
Target Longer-Tail Keywords and Phrases
The majority of people will use much longer search terms when they are speaking compared to when they are typing. Voice searches allow users to be much more specific when they are searching Google, so instead of typing in “Cheap Hotels in London” they may say “Where are the cheapest hotels to stay near London Euston station?”
These longer tail searches can be of great benefit to your website by bringing qualified visitors who are more likely to purchase a product or make an enquiry – due to the specific nature of their search.
Don’t be afraid to target these search terms and phrases.
Remember To Use Conversational Language
The way people talk and the way people type are two completely different beasts.
When optimising your website it is important to use language that seems natural and flows – speaking in the language of your customers has been good SEO practice for a long time. And with the rise of voice searches, it’s only going to become more important.
If people are in rush they won’t voice search by saying “automotive repairs” they will say “where can I get my car fixed”. The solution to this problem is to create content on your website that uses the natural language which your customers would use.
This could be the difference between a user finding or not finding your site with their voice search.
Structure Your Content Around Answering Questions
The vast majority of voice searches will be in question format – which is a natural fit for how people find their content. To help your website reach the users who are asking these questions you need to provide them with concise, definitive and accurate answers.
One of the easiest ways to do this without majorly affecting the content that traditional searchers are looking for is to set up a FAQ’s (Frequently Asked Questions) page. Using tools including Answerthepublic or StoryBase, can provide you with the questions based around particular keywords – then all you have to do is provide the answers.
Doing this will bring you closer to the top of the search engines and closer to your desired audience.
Make The Most Of Local Listings
Research shows that users engaging in a voice search, are three times more likely to ask for local information, rather than broader searches. It is imperative that you are correctly prepared and optimised for local listings.
- Register your website with the relevant local directories (Goolgle My Business for example) and get all of your businesses vital information up-to-date.
- Google is looking for reviews of your business, so encourage your customers to leave positive feedback on their experience – but do your best to respond to any negative reviews in a professional manner.
- Schema mark-ups are perfect for highlighting your important local information to Google.
Make Your Website Mobile Friendly
It will come as no surprise that a large proportion of voice searches are conducted through mobile phones – so having a site that is correctly optimised for mobile visitors is a no-brainer.
When looking at your website make sure the content, structure and layout are all compatible with mobile – otherwise anybody who has found your website through voice search is likely to head straight to your competitors.
Keeping your content succinct and relevant, ensuring fast load-times and clean user experience are all essential components of optimising your website for mobile.
Like it or not voice searches are here to stay, make sure your website doesn’t get left behind.