What Is Organic SEO?
So, what is Organic SEO or Organic Search Engine Optimisation? Well the search engine results pages are made up of both ‘sponsored’ (paid for) links and ‘organic’ or ‘natural’ positions which are the ones displayed down the centre of the page. Normally the top three (and recently the bottom three) are adverts that are paid for using ‘Pay Per Click’ advertising campaigns. This is where SEO really pays off because the clicks you get through SEO are free, you do not pay for the clicks. With PPC (Pay per click) you pay every time someone clicks your advert.
What are the techniques used for conducting successful SEO?
We have a dedicated team with over 10 years’ experience of getting the best results for companies both large and small. We have worked with some of the biggest brands in the country to increase their website traffic and most have seen dramatic results from the improvement of their website visibility. All of our techniques are what are known as ‘White Hat’ techniques. These are the ‘Ethical’ practices used by the top SEO agencies with some specially developed practices of our own that help boost your ranking positions quickly and with great results.
Standard SEO techniques will include basic practices of keyword research and analysis, developing backlinks (getting other websites to link to your website sends a signal to Google that your page is an authoritative page) and content marketing.
Other more technical techniques include on page optimisation, off page optimisation, mobile (responsive) optimisation, creation of sitemaps, correct use of robot.txt files, page load optimisation, lead generation, lead conversion, blog integration and optimisation, content syndication, meta optimisation, permalink optimisation, semantic content optimisation, image optimisation, and of course ensuring the structure of your whole website is best optimised for the search engines.
What is White Hat SEO?
In short White Hat SEO techniques are focused on your website from a human perspective and focused on attracting a focused audience that will turn into orders or customers. All of our practices are proven through years of research and development and implementation and follow strictly the approved guidelines set by the search engines.
What makes Soar Online’s approach to SEO unique?
Soar Online offer SEO Services that help your website achieve the highest possible position with the search engines. We are unique in that we not only provide the service but are totally transparent about how we achieve such great results. Many customers will not have the time or inclination to do the work themselves as they are normally too busy running their business. However, we insist on educating our clients about the methods that we use so that you know what to look for and how best to apply the results. This way you will always know what we are doing and why we are doing it.
What is SEM or Search Engine Marketing?
Some businesses start with a nice website and invest in SEO but do not then follow through their digital marketing campaigns with Search Engine Marketing.
Search Engine Marketing is a wider spectrum of service than SEO and includes other services including content marketing and paid advertising through various channels including pay per click adverts and digital remarketing ads. Ever wondered why when you visit a website looking for a product, suddenly you start seeing the company’s adverts on other websites that you visit? This is through search engine marketing practices known as digital retargeting or digital remarketing. Search Engine Marketing will increase your website’s prominence and visibility and traffic to your website will soar.
SEM (Search Engine Marketing) offers you the ability to advertise your business or your products online and this guarantees you a listing in the ‘Sponsored’ results shown on the first page of Google. Your advert will be shown to everyone who types in a keyword that matches one of your chosen keywords and you only pay when the visitor clicks the ad and visits your website.
We have had huge successes with our proprietary ‘Silent’ lead generation software. The software will track visitors to your website and from that visit our software in then able to look up the visitors’ information and record their name, address, telephone contact details and also their email address. This information is then harnessed, qualified and then supplied to you as a genuine business lead. Did you know that over 90% of businesses currently on the internet have no idea who is visiting their website! Why spend time and effort marketing your business and not know who is visiting your website. This service is our most popular service as we provide genuine business leads with details of their visit your website including dates, times, which pages they visited and what products they viewed. This is service is valuable for two reasons. 1) You know exactly who is visiting your website and can contact the business with confidence and clarity, 2) the data we supply you helps build your own database of potential customers for future marketing campaigns including email marketing, SMS (text message) marketing. All this is included in the price of our packages and there are no additional charges for leads, email addresses or other valuable data.
Successful SEM (Search Engine Marketing) help you generate further traffic to your website and result in higher levels of conversion.
In summary, we will market your website for you, increase your website visitors, harness the data and supply it to you as leads and help you build your brand online.
What is the difference between SEO and SEM?
SEM (Search Engine Marketing) is a broader terms than SEO (Search Engine Optimisation).
SEO is used to gain better ranking positions within the search engines meaning your website will be shown higher up the list of results shown when someone searches Google for your product or service.
SEM uses search engines and other online resources such as internet directories, social media networks and more to advertise your business and products to a wider audience of internet visitors. Successful SEM will help your website build a targeted audience of visitors with higher levels of conversion from visit to enquiry or sales.
SEO and SEM are not services that compete with each other they are both integral and vital to a successful digital marketing campaign. If you want your business to succeed online then you need both SEO and SEM.
Other ‘sub sets’ of SEO include Video SEO (vSEO) and Social Media SEO (SMO).
What is Video SEO?
Video optimisation is the term used when optimising video content for search engine traffic. The aim of successful video SEO is to have your own videos appear in both the video search engine results as well as within the organic search results in the main search engines. Properly done this can be very effective and can drive high levels of traffic to your website or video channel.
What about Social Media Optimisation (SMO)?
Social Media is all about increasing the brand awareness of your business and or your products. We do this using all available social media outlets in an attempt to generate viral publicity and even more traffic to your website. These outlets could involve RSS feeds, Social networking and bookmarking websites, blogging, video sharing etc. The goal is to generate as much traffic to your website as possible by promoting and distributing content and video surrounding your brand.