It’s important to understand, when embarking on an SEO campaign for your business, that it’s no simple and quick task. It takes time to see a return on your investment and measurable results. Here’s 7 reasons why you should invest your time and budget in to SEO as a long term project:
1 – SEO is Always Evolving and Changing
As Google likes to switch up its algorithm on a regular basis (reportedly up to 500 – 600 times a year!), it’s important to stay on top of what is ‘best practice’. Monitoring your SEO campaign constantly, tweaking and proactively making adjustments is key. You don’t want your site to be left in the dust on the SERPs.
2 – Rankings Don’t Improve Over Night
There’s no magic formula to put your website on to the first page of Google overnight. In fact, the big G themselves have stated that you need anywhere from 4 – 12 months to actually see tangible results from your SEO efforts. This of course depends on your strategy and the expertise of whoever is implementing it.
3 – Keeping up with your Competitors
According to research, around $68 billion was spent on SEO in 2017, with a prediction of up to $80 billion to be spent in 2020. With that said, in order to remain competitive, SEO is a must as more and more companies look to increase their investment in online marketing and SEO budgets.
4 – The Effects of SEO are Exponential
Just like any good investment, the ROI on your SEO will grow exponentially. As you get a good strategy in place, increase your budgets over time and your returns will continue to snowball and increase simultaneously.
5 – SEO is Advertising
Just like traditional advertising mediums, a good SEO campaign attracts customers. You stop doing SEO, you stop attracting customers. It’s that simple. Couple this with point 1 in particular, and you need to have a long lasting SEO campaign that varies and evolves as both the marketplace and algorithms change.
6 – Fresh, New (Quality) Content is Google’s Favourite Thing
Providing quality, accurate and up to date information to its customers is Google’s main purpose. So keeping your website up to date with regular, high quality content puts you in their good books as far as the algorithms are concerned.
7 – Ending Your SEO Campaign Prematurely Is a Waste of Money
A steady, ongoing campaign is a must if you want to see any type of return from your investment. So it’s safe to say that if you’re going to start an SEO campaign, you’ll want to stick with it. If, after a month or two, you pull the plug, you’re unlikely to see a return on your investment whatsoever in that timeframe.