Happy New Year to everyone, we hope you had a fantastic festive period and are looking forward to having another strong year in whatever business you are pursuing.
As we settle into 2019, it’s important to have a clear structure to our SEO strategy, and whilst everyone’s online marketing pursuits will be different, there are key areas that everyone should be taking into consideration when planning out their year ahead.
With that said, lets dive into 5 key SEO factors that you should be monitoring in 2019 (and beyond):
Familiarise yourself with Structured Data
If you haven’t already implemented it in 2018, you should make it your priority to get familiar with structured data and how it is relevant to your website. Structured data and schema markup is particularly effective for producing rich snippets in search results that will help you stand out from the competition. The good thing about structured data is that the syntax and construction is the same for everybody, it’s just a case of copying and pasting the framework and inserting information that is relevant to your content.
Implement Structured Data Correctly – Mistakes are costly!
Whilst the process of adding structured data can be straightforward once you have familiarised yourself with it, it’s important that you implement it correctly. Websites have been hit with penalties for not implementing structured data correctly or using the wrong markup. The most common mistakes we’ve seen include:
- Using the wrong type of mark up
- Structured data doesn’t match the content of the page
- Violates Google’s Guidelines for a specific data type
- Violates Google’s Structured Data General Guidelines
- Manipulative behaviour and techniques
Consider how podcasts could aid your marketing strategy
Podcasts have become increasingly popular over the past couple of years, and is often an untapped route to market for many businesses. This really depends on whether it is suitable for your customer base, but if you find that potential customers are listening to podcasts related to your niche it can be a very powerful way to serve content to them.
One of the most important factors to focus on, unfocused content will give you no return on investment. Serving content that answers questions, solves a problem or offers some form of quality and enriching experience to your potential customers is key. Not only does this ensure your content is worthwhile to potential searches, but it increases your chances of receiving backlinks from other sources – simply by having keyword rich content won’t urge anybody to link to your page!
Optimise your Image SEO
Images often go overlooked or are an after-thought when it comes to any SEO aside from alt tags. But images are an extremely important part of a good user experience, and as we know, user experience is top of Google’s priority list. Give your images the time they deserve and in turn they will help your overall organic on-page SEO.
Image are particularly effective in step-by-step instructions and other informative guides. Screenshots and illustrations are very powerful if they offer information within them, as we have seen with infographics.