It is often overlooked, but it’s without a doubt that links are an integral part of Google’s search algorithm. If two sites have equally strong content, the website that doesn’t have any backlinks will never compete successfully against a site that does.
Contextual links are the strongest you can acquire, but they are also the most difficult. These are links that are in the body text and usually surrounded by good content. Links that are positioned in footers or sidebars are generally less potent. Here are 3 tips to acquiring good quality, contextual links:
- Content Curators
Content curators scour search engines and social media to find useful content and by connecting with them and offer them quality content, you have a good chance of creating a contextual link embedded in good content. A smart google search relevant to your topic will likely net you a variety of curation websites to visit, where you can contact the authors to build a relationship, offer them constructive advice or point them in the direction of interesting articles they may want to use and potentially receive a link in return.
An infographic is a quality and useful resource to share with other websites, blogs and curators that are relevant to your industry. It’s not as easy as it sounds, and 90% of the battle will be creating an appealing infographic and promoting it in the correct way.
If you find it difficult to create unique content from scratch, there is certainly no shame in utilising the knowledge of others. Offering expert interviews can be a very powerful way of acquiring good quality links, as interviews are some of the most popular content on the web. Don’t be afraid to reach out to industry experts and ask their thoughts on a particular topic. Once you have created content to surround your interview, more often than not, the expert will likely link to your content from their blogs or websites.
In summary, link building is a powerful way to boost your organic SEO, but it can take a lot of time and effort to generate the quality links that Google respects and acknowledges. Remember, its quality over quantity when it comes to links, and more importantly contextual links within relevant content will always be the most valuable.