Google AdWords will now show the price extensions across all available devices it has been confirmed.
The price extensions were previously displayed underneath the mobile text ads, and were used by advertisers as a way of highlight specific products and/or services along with their corresponding costs.
But now advertisers will be able to display the price extensions across all available devices without any extra effort. Advertisers can continue to use their price extension URLs as they had been previously set up, with the option to customize a mobile URL field with a link to a mobile-specific page.
When advertisers are looking to set-up new Google advertisements, they can choose a minimum of three additional products or services to be displayed, with a maximum of eight. In addition to this up to five will be displayed in the Google search results.
The click-through-rate of Google AdWords is significantly higher when using price extensions, it takes up a significant portion of the screen with new advertisements. So it will be interesting to see how this develops and how the ads will work on mobile displays along with desktop etc.
The USA currently displays and it the search engines in the UK are likely to follow suit in the near future.