2017 Digital Marketing Facts, Stats and Figures

2017 Digital Marketing Facts, Stats and Figures

It’s the year 2017; children now spend more time online than watching TV and playing consoles, the number of active Facebook accounts is larger than the world’s population 10,000 years ago, this truly is the ‘Digital Age’.

Digital Marketing is no longer a luxury to a business, it’s a key factor in owning and running a business in 2017 and will more than likely be the main source of your leads. It’s around this time of year that companies are planning their budgets, projects and strategies. If you are unsure about where to invest this year, we have put together a list of facts and stats that will give you a good idea…

6 General Digital Marketing Statistics

  1. People now spend more time online than with TV and all other media (newspapers, magazines, etc.) combined.
  2. Users who revisit your website through digital re-marketing are 70% more likely to covert
  3. By 2020 72% of all UK online ad spending will be via mobile
  4. There are over 60 million blogs posted every month on WordPress alone
  5. In 2010 a company paid over £25 million for a domain name (insurance.com)
  6. There are over 100 million registered .com domain names

6 Social Media Statistics

  1. Its estimated that social media networks earned over £8.5 billion from paid ads in 2016
  2. Over 75% of people that send a complaint to a company on a social networking site expect a response within 1 hour
  3. There are over 80 million photos uploaded to Instagram every day
  4. On average there are 6 new accounts created on Facebook every second (and that number continues to rise)
  5. Over 300 hours of video content is uploaded to Youtube every minute
  6. There are over 1.5 billion Twitter accounts, but only 30% of those are active

3 Search Engine/Google Statistics

  1. Google processes over 10 billion searches every month. To put that into perspective, that’s around 40,000 searches every second
  2. Over 85% of all online searches are done on Google
  3. To handle the huge number of searches, it is estimated that Google’s data centre uses 0.01% of worldwide electricity