Google Trends offers users a tremendous insight into current trends and topics, helping you understand what people are searching for and when they are searching for it. Soar Online have put together a list of ways you can use Google Trends to your advantage.
One of the main ways to use Google Trends is to track the phrases people are searching for and how those searches rise and fall in popularity. When using the trend graph it is important to remember that it doesn’t provide exact search numbers, instead the searches are scored out of 100.
100 is the peak interest, a value of 50 means that the term is half as popular. Likewise a score of 0 means the term was less than 1% as popular as the peak. From here you can see if the particular search term you are using is on a downward trend or if it is indeed growing in popularity.
Compare Search Terms
Google Trends is also a useful tool for comparing different search terms to see which is more popular and at which times of the year interest is at its highest. This can be vital if you are debating which search term you would like to target when optimising your website.
Compare With A Competitor
Every business wants to know how their competitors are performing or what they are doing to drive traffic to their website. Google Trends is the perfect tool for looking at brand searches and finding out how you compare with the other business and websites in your industry.
If you are falling behind your competitors in brand searches, it is important for you to increase your brand awareness activity to help bring you up to speed.
Find Seasonal Trends
When planning a Pay-Per-Click campaign, then looking at seasonal trends can be of great help. If you are planning a PPC campaign around an event such as The Grand National, there is no point spending your money in December, when there is no interest.
Using Google Trends you can see that the interest peaks in March/April and this could be the ideal time to run a campaign based around this search.
Compare Trends & Demand In Different Countries
Google Trends can also provide very useful information on how searches rank in different countries, giving you an idea about how you may want to alter your optimisation if you are looking to generate traffic in a foreign country.
Google Trends can be a very useful and powerful tool in your marketing campaigns, particularly when you are looking to target specific times of year. Using the trends tool in a correct way can bring great benefits to your website.