Following months of testing, the new search bar for the Google search results page has begun rolling out.
A fancy new search results page design is being rolled out by Google, and it features a rounded search bar that now sticks to the top of the page as you scroll down through the search result snippets. This new feature was first tested in August and it is now being rolled out to all users, so you can expect to see it on your search results very soon.
The New Google Header
What really “sticks” out here (pun intended) is that the new search bar header now sticks to the top of the SERPs as you scroll down through the results. The old Google search bar header didn’t function this way, and you had to scroll all the way back to the top in order to perform another search.
The second prominent change is that the search bar is now rounded in design, rather than being a box like previously.
Here’s how the new sticky search bar looks when you’re scrolling down through the search results:
At this stage, the new search bar only appears on desktop searches and not mobile, though this could potentially change in the future.
We will be keeping a close eye on how the new sticky search bar is received and how it may effect metrics moving forward. Considering the lengthy testing period for the new feature, you can expect it to be around for a period of time. It may be that it doesn’t have much of an affect at all, considering many users simply search using their address bar, thus bypassing the Google search header altogether.