New Google Search Bar – Rounded & Sticky

New Google Search Bar – Rounded & Sticky

Following months of testing, the new search bar for the Google search results page has begun rolling out.

A fancy new search results page design is being rolled out by Google, and it features a rounded search bar that now sticks to the top of the page as you scroll down through the search result snippets. This new feature was first tested in August and it is now being rolled out to all users, so you can expect to see it on your search results very soon.

The New Google Header

What really “sticks” out here (pun intended) is that the new search bar header now sticks to the top of the SERPs as you scroll down through the results. The old Google search bar header didn’t function this way, and you had to scroll all the way back to the top in order to perform another search.

The second prominent change is that the search bar is now rounded in design, rather than being a box like previously.

Here’s how the new sticky search bar looks when you’re scrolling down through the search results:

New Google Search Bar - Rounded & Sticky

Desktop Only

At this stage, the new search bar only appears on desktop searches and not mobile, though this could potentially change in the future.

The consensus

It’s difficult to say at this stage how people feel about the new search bar. Whilst it does appear to be good for user-experience, in that you no longer have to scroll back to the top of the page to perform another search, you can still expect there to be complaints from loyal Google users on the horizon. Plenty of users detest having ‘sticky’ features on their screens whatsoever and are already finding ways to disable the feature by way of blocking JavaScript or using third party extensions to revert the page back to the way it way.  It may also be that people are now encouraged to perform more and more searches, due to the ease of having the sticky search bar always accessible – whether this is a good or bad thing is yet to be determined.

We will be keeping a close eye on how the new sticky search bar is received and how it may effect metrics moving forward. Considering the lengthy testing period for the new feature, you can expect it to be around for a period of time. It may be that it doesn’t have much of an affect at all, considering many users simply search using their address bar, thus bypassing the Google search header altogether.

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