For the first time in seven years, Google has given its official SEO Starter Guide a revamp. Since releasing the web-based version, Google will be removing the PDF starter guide and will depreciate the Webmaster Academy. The brand new, revamped starter guide takes elements from both previous resources as well as new sections focusing on the importance of search engine optimisation, schema markup and mobile SEO tips.
Abhas Tripathi, search quality strategist, at Google, said:
“The updated version builds on top of the previously available document, and has additional sections on the need for search engine optimisation, adding structured data markup and building mobile-friendly websites”
Google introduced the original guide in November 2008, which highlighted about one dozen common areas that webmasters might consider optimising.
John Mueller of Google said while “most of the content there is still kind of okay” they do need to update the mobile guidelines, as much has changed since 2010 around mobile.
The Google SEO starter guide is recommended to anyone managing a websites or promoting content online via Google Search. The SEO Starter Guide, however, doesn’t offer any hidden tips or give readers an advantage, but it does serve as a great foundation for beginners or anyone looking to refresh their knowledge on the basics.
Lets take a look at the new additions to the starter guide:
A lot has changed in the seven years Google’s Starter Guide has gone untouched, especially when it comes to the importance of mobile devices. The revamped guide includes information including best practices for mobile-friendly sites that are accessible by all devices.
Hiring an SEO Expert
An interesting addition to the revamped guide is the advice that Google gives about how worthwhile it could be to hire an SEO professional. The very first chapter highlights this fact and details the services an SEO professional can provide. In fact, they point out that the earlier the better when it comes to hiring an SEO in order to set a good foundation when building a website from the ground up.
The new guide has updated information surrounding outbound links, more specifically how website owners should be more cautious about the types of websites they link out to. It states:
”Be careful who you link to. You can confer some of your site’s reputation to another site when your site links to it.”
It includes the most common ways that other users can take advantage of a website’s reputation and how best to use the “nofollow” attribute to combat such techniques.
The new SEO guide is currently available in nine different languages, including English, German, Spanish, French, Italian, Japanese, Portuguese, Russian and Turkish.