Google Moving Toward Industry Benchmarks For Mobile Page Speed

Google Moving Toward Industry Benchmarks For Mobile Page Speed

Google’s latest research shows that the average loading time for a mobile page is around 22-seconds. But on a flipside to this, research also suggests that 53% of users will leave a mobile page if it takes longer than 3 seconds to load.

The statistics prove that the loading speed of mobile pages is not meeting the expectations that users are setting. This is becoming a trend of all websites, people want to see the information as soon as they click.

However the reality is that Google has found that 70% of pages take 7 seconds for the visual content above the fold to load. The visual content above and below the fold took around 10 seconds to load. This is troubling piece of information, as the page load time goes from 1 second to 7 seconds, the likelihood of a visitor abandoning the page increases 113%.

Speed doesn’t just affect the page views of a site, it can also affect revenue. The latest data available from Google, shows that the conversion rate for mobiles is significantly lower than desktops – despite the fact that over half of all web traffic comes from mobile devices.

Google analysed over 900,000 mobile advertisements from 126 countries and made the following conclusion: “the majority of mobile sites are slow and bloated with too many elements.”

Google illustrates just how bloated mobile web pages are becoming with te following data & statistics:

  • 70% of pages analysed were over 1MB in size
  • 36% were over 2MB and 12% were over 4MB in size

To put those numbers into perspective, 1.49MB of data takes roughly 7 seconds to load using a fast 3G connection.

One of the ways that you as a website owner can counteract these trends is to compress all the images and text on a page, which can save around 250kb.

Another recommendation from Google is too run your site through a mobile testing tool such as Test My Site, which analyses both mobile-friendliness and mobile page speed, then compare it against the latest benchmarks.