“The Big G” continues to encourage site owners and webmasters to move their websites to HTTPS. Later in 2017, the Google Chrome browser (version 62) will begin to show a new warning message on pages that have fillable forms and search boxes running over HTTP.
Google has said:
“[in] October 2017, Chrome will show the ‘Not secure’ warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.”
HTTP URLs that contain forms, fields and search bars will show the Not Secure warning, and any user browsing in Incognito Mode will see the warning by default on all HTTP pages visited, regardless of whether they are inputting information on the page or not. At the beginning of 2017, Chrome had already begun to show HTTP pages that contained fields for passwords or credit card details as not secure.
“Passwords and credit cards are not the only types of data that should be private; any type of data that users type into websites should not be accessible.” Google has stated, and has said it has noticed a 23 percent drop in visits to HTTP pages with password or credit card input fields when viewed on a desktop computer.
Ever since giving a slight ranking boost to pages with HTTPS URLs back in January, it has become clear that Google has been pushing webmasters to make the switch to HTTPS. But what is their end-goal? To show a Not Secure warning for all pages that are served over HTTP, regardless of whether they contain input fields that are sensitive or not.
There is much more to implementing HTTPS than just the SEO benefit, including user experience. The Not Secure message will, of course, have an impact on the customer’s experience and may well be the difference between them committing to filling in a form or buying a product or closing your page in an instant. Considering the affordable price of HTTPS these days, it really is a no-brainer when it comes to making the switch.
Making The Switch To HTTPS
If you require any advice or assistance with regard to installing HTTPS on your website, please get in touch and one of our experts will gladly talk you through it.
[contact-form-7 id=”1679″ title=”Blog Form”]