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Going Virtual – Tips for hosting a successful virtual meeting

Going Virtual – Tips for hosting a successful virtual meeting

Whilst virtual or digital conferences and events aren’t an entirely new technology, the restrictions of the COVID-19 Pandemic has seen a drastic rise in businesses turning to the platform recently. From webinars, to launch events, to team meetings and industry conferences – online meetings have become commonplace and somewhat of a necessity during these times. For many businesses, however, the idea of hosting a virtual conference can be daunting. But don’t worry, we’ve come armed with a handful of tips to get you started on the path to hosting an awesome digital event.  Understand the technology First and foremost, its important to understand the technology you’ll be using and its purpose. All of the most popular video calling software have the same fundamental features, whether you’re using Google Hangouts, BlueJeans or the most popular platform: Zoom. Typically, the features you’ll need most are video capability, screen-sharing, mute button and a text chat for those not using a microphone. Test, Test, Test The last thing you want is to schedule an important meeting, only to have your video or your microphone functioning incorrectly. Run a test on your audio and video prior to starting – most video calling platforms offer tihis […]
What’s the Best Domain Extension For You?

What’s the Best Domain Extension For You?

The domain name for your business may be more important than you think – ultimately it’s the face of your online brand and the first thing customers learn about your online business. The very best domain names are familiar, relevant to the brand and easy to remember. Figuring out a domain name is only one piece of the puzzle, however. Picking the right domain extension is also crucial. Whether .com , .net or something else, this small piece of text has a big influence on your online presence and will aid in crafting how your visitors perceive your brand online. So how do you pick the right domain extension for your business?  Types of Domain Extensions Domain extensions can be categorised into three main types: Generic, Sponsored and Country. Generic Domain Extensions These types of extensions are the most commonly used by online businesses. A generic domain extension is available to anyone willing to make the purchase (and some are even free!). The most popular include .com, .co.uk, .org and .net although there are many other extensions available in this category. Sponsored Domain Extensions Domain extensions in this category typically require the business to meet a certain set of requirements […]
Customer Experience and Why It’s Vital for Success

Customer Experience and Why It’s Vital for Success

The easiest way to quantify customer experience is to step into the shoes of the customer for yourself. When was the last time you had a really great experience when making a booking, a purchase or even just browsing online? How did that experience leave you feeling? Did you visit that same company again or plan to in the future? On the flip side, what about the last time you had a terrible experience as a customer?  In simple terms: A happy customer is more likely to become a loyal customer. A loyal customer ultimately helps you to boost revenue in more ways than one. Not only may they offer repeat revenue, but they can also become a promotional tool for your business via word-of-mouth and brand advocation. This is why customer experience, particularly online, is crucial, as it has a profound impact on how customers see your business as a whole and is critical for sustained growth.  Importance of Customer Experience In today’s market, the customers hold all of the power – not the sellers.  Thanks to the world wide web, customers have access to a plethora of choices at the click of a button, giving them the ability […]
WordPress Security Best Practices

WordPress Security Best Practices

WordPress, whilst a secure platform in general, is only as safe as you make it, and these best practices will help you keep it protected as best as possible. A whopping one-third of all websites are powered by WordPress, and with that popularity comes a lot of unwanted attention. Spammers and hackers target WordPress in particular because, due to it’s open-source nature, many of them are familiar with the ins-and-outs and typical file structure of websites based on the platform. That doesn’t mean that WordPress is unsafe, though. In fact, the latest stable version of WordPress is very safe right out of the box. But falling out of the habit of keeping your installation up to date, combined with other factors, can make WordPress vulnerable. Many of these vulnerabilities can stem from third-party plugins and themes, which can get out of hand if not managed correctly. WordPress Updates No system is 100% secure, all of the time. WordPress has regular security updates that help to keep the platform secure, and their installation is easy. As a matter of course you should turn on automatic security updates. Updating core WordPress versions, however, can take a little bit more time, as you […]
Analytics, Search Console and More inside WordPress

Analytics, Search Console and More inside WordPress

Managing a successful website can be complicated. Publishers and business owners should have easy access to the insights and capabilities that drive audience and revenue growth in order to keep on top of organic SEO. A new, official plugin from Google is on the horizon, which adds insights from Google tools directly to WordPress dashboards. What is being labelled ‘Site Kit’, the new plugin gives access to Search Console, Analytics, AdSense and PageSpeed information on a user’s WordPress admin panel. Google have stated about the new plugin “With Site Kit installed, WordPress users can access unified insights and Google product capabilities directly from the WordPress admin panel. Where it is helpful, Site Kit will also provide deep links into Google products for advanced reports and product configuration capabilities.” As it stands, users can apply to beta test the new plugin on the new Site Kit website, and Google are expecting to release the new plugin to beta testers in early 2019. Whilst Site Kit doesn’t bring any new insights to the table (all of the information available is already available in Google’s native tools), it does make it easier to access information without having to flip between your website and […]
WordPress gets official AMP Plugin update

WordPress gets official AMP Plugin update

The official AMP plugin for WordPress has gotten a shiny new major update, which now includes the option to build a WordPress website entirely with AMP. The new update means that websites can be constructed with purely AMP, from the ground up, without the need to duplicate any pages for a standard + AMP version of each. This could be the solution to the hidden URL issue that quite a few WordPress Designers have encountered when building on the framework. As it stands, when AMP versions of pages are shown on Google search and Google News, the original publisher URL isn’t included. However, if the website is built entirely from the ground-up with just AMP, there is no need to have a separate AMP version, technically meaning that the URL displayed would be the publisher URL. Whilst in concept, the idea of a pure-AMP website sounds like it solves a lot of problems, there are still limitations and the pure-AMP solution isn’t entirely feasible for all websites. Websites that rely on a lot of custom programming, for example, will struggle to have a fully-fledged system solely on AMP. Website owners will have to take in to consideration the pros and […]
Google To Assist in Development of WordPress Ecosystem

Google To Assist in Development of WordPress Ecosystem

Google has partnered with Worpdress in what will be an exciting time of development for the platform. The partnership aims to boost WordPress’ support of latest web technologies, most importantly those relating to performance and mobile device experience. We’ve written before about why you should be using WordPress, and with the open-source content management system powering a whopping 27% of the entire web, it comes as no surprise that Google has taken a large interest in the platform. Mobile First Index, Speed and WordPress Google recently announced the speed update, and has been focused on speed for quite a few years now. It has also announced the rollout of the mobile-first index — meaning that Google has started indexing and using for ranking in SERPs, the mobile version of a website. With the goal of assisting site owners in improving page load time for mobile visitors, Google launched the AMP project in 2015. But the adoption of this mobile-friendly framework across the web has been slow: It’s estimated that fewer than .1 percent of all websites are using the markup language. Google took part in WordCamp US in December, stating “Our goal was to engage with the WordPress community and […]
9 Top Plugins To Speed Up WordPress

9 Top Plugins To Speed Up WordPress

It was reported by Search Engine Land that Google officially counts the loading speed of your website as a ranking factor – and of course we all want to rank better so what next? Speed is not just important for search engines however, it is just as important for user experience. Ensuring that the user experience of visitors to your website is as good as possible should be the motivation behind improving your websites loading time. For example, a study by tagman.com revealed that a one second delay in your website loading could potentially cause a loss of 7% in conversions. Further statistics from econsultancy.com reinforce the importance of optimising the loading speed of your website. For example: 47% of people expect a webpage to load in 2 seconds or less 40% of visitors will navigate away from a webpage if it takes more than 3 seconds to load 52% of people state that quick page loads are important for their loyalty to a site Those of us that use WordPress are in a unique position as there are developers out there that have taken the hard work out of optimising WordPress and bundled up their hard work into easy […]
Why You Should Be Using WordPress

Why You Should Be Using WordPress

In the past, WordPress was exclusively used as a platform for blogging or for small, personal websites. In an age where Fortune 500 companies require masses of pages, localized content, subdomains and demand high traffic, WordPress is often looked at as an unsuitable platform. This is not the case. WordPress has become a fully-fledged CMS that is fully capable of powering websites of all sizes including that of large enterprises. With constant updates, plugins and developments, it is an excellent choice when it comes to building your website. Let’s take a look at the reasons why you should be using WordPress… It’s a Diverse and Adaptable Platform As mentioned, WordPress is no longer solely for blogging. Whilst it is still true to its roots and offers a fantastic platform for creating blogs, it has the power and tools to create a fully functional website, including some of the most famous sites on the web – such as The Wall Street Journal, Forbes, Vogue UK and a long list of top celebrity’s websites. You can build ecommerce, portfolio, news and even mobile apps with WordPress; just take a look at the WordPress showcase if you need more convincing! It’s Cost Effective […]