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Going Virtual – Tips for hosting a successful virtual meeting

Going Virtual – Tips for hosting a successful virtual meeting

Whilst virtual or digital conferences and events aren’t an entirely new technology, the restrictions of the COVID-19 Pandemic has seen a drastic rise in businesses turning to the platform recently. From webinars, to launch events, to team meetings and industry conferences – online meetings have become commonplace and somewhat of a necessity during these times. For many businesses, however, the idea of hosting a virtual conference can be daunting. But don’t worry, we’ve come armed with a handful of tips to get you started on the path to hosting an awesome digital event.  Understand the technology First and foremost, its important to understand the technology you’ll be using and its purpose. All of the most popular video calling software have the same fundamental features, whether you’re using Google Hangouts, BlueJeans or the most popular platform: Zoom. Typically, the features you’ll need most are video capability, screen-sharing, mute button and a text chat for those not using a microphone. Test, Test, Test The last thing you want is to schedule an important meeting, only to have your video or your microphone functioning incorrectly. Run a test on your audio and video prior to starting – most video calling platforms offer tihis […]
What’s the Best Domain Extension For You?

What’s the Best Domain Extension For You?

The domain name for your business may be more important than you think – ultimately it’s the face of your online brand and the first thing customers learn about your online business. The very best domain names are familiar, relevant to the brand and easy to remember. Figuring out a domain name is only one piece of the puzzle, however. Picking the right domain extension is also crucial. Whether .com , .net or something else, this small piece of text has a big influence on your online presence and will aid in crafting how your visitors perceive your brand online. So how do you pick the right domain extension for your business?  Types of Domain Extensions Domain extensions can be categorised into three main types: Generic, Sponsored and Country. Generic Domain Extensions These types of extensions are the most commonly used by online businesses. A generic domain extension is available to anyone willing to make the purchase (and some are even free!). The most popular include .com, .co.uk, .org and .net although there are many other extensions available in this category. Sponsored Domain Extensions Domain extensions in this category typically require the business to meet a certain set of requirements […]
Customer Experience and Why It’s Vital for Success

Customer Experience and Why It’s Vital for Success

The easiest way to quantify customer experience is to step into the shoes of the customer for yourself. When was the last time you had a really great experience when making a booking, a purchase or even just browsing online? How did that experience leave you feeling? Did you visit that same company again or plan to in the future? On the flip side, what about the last time you had a terrible experience as a customer?  In simple terms: A happy customer is more likely to become a loyal customer. A loyal customer ultimately helps you to boost revenue in more ways than one. Not only may they offer repeat revenue, but they can also become a promotional tool for your business via word-of-mouth and brand advocation. This is why customer experience, particularly online, is crucial, as it has a profound impact on how customers see your business as a whole and is critical for sustained growth.  Importance of Customer Experience In today’s market, the customers hold all of the power – not the sellers.  Thanks to the world wide web, customers have access to a plethora of choices at the click of a button, giving them the ability […]