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Top 4 Business Benefits of Social Media

Top 4 Business Benefits of Social Media

Social media isn’t going anywhere any time soon, in fact its growth has been enormous over the last two decades. What started out as an experiment for communication and socialising has turned into huge businesses thriving on just how much personal data people are willing to make available to these networks. From a business point of view, social media networks have opened up numerous different opportunities to present brands, products, services and messages to the right type of people at the right time. It has also turned into a constant battlefield of attempting to stay ahead of the trend and stick out to potential customers who are bombarded with the same messages and advertisements continuously throughout the day. With that being said, if your business isn’t using social media, you’re likely missing out to your competitors who do.  There are many reasons for a business to use social media as a tool, and here are the top 5: Lightning fast, simple communication Many businesses have thrived by making their customer service representatives readily available via social media. It’s now faster and easier than ever for customers to give their feedback, voice their grievances and resolve their problems with customer service. […]
Facebook Starts Testing Ads In Search Results

Facebook Starts Testing Ads In Search Results

Facebook advertising continues to grow in popularity and now the social media giant has begun testing ads in its search results, with the testing taking place in both the primary search results and also in Marketplace search results. But What Difference Does This Make? Facebook search has remained relatively untapped, which has resulted in advertisers often opting to take their ad budgets over to other platforms such as Instagram. Facebook’s ad testing is so far limited to a small range of retail and automotive advertisers, but there is no reason why this won’t be expanded if the testing yields positive results for the social media giant. In 2019, according to eMarketer, U.S. marketers will increase the amount spent on digital advertising by 19% to $132 billion. Google will control 36.2% of all U.S. digital revenue, and Facebook will control about 20%. Facebook product manager Zoheb Hajiyani has said about the new ad tests: “We’re running a small test to place ads in Facebook search results, and we’ll be evaluating whether these ads are beneficial for people and businesses before deciding whether to expand it,” Now, any advertisers who are part of the testing phase are able to select “Search Results” […]
Top 7 Tips For Your Christmas Social Media Strategy

Top 7 Tips For Your Christmas Social Media Strategy

With the Black Friday rush over and the start of December rapidly approaching, you may have noticed people already getting in the mood for Christmas. Soon the trees will be out, lights up and the awful festive jumpers will begin to appear more and more often around the office. Everyone is winding down for the end of the year, and it’s all about to get even more relaxing the closer we get to Christmas. Now is the time to really grab the attention of your audience and secure some excellent opportunities for starting the New Year on the right foot. Lets take a look at the top 7 tips we’ve put together for putting a festive spin on your social media marketing campaigns whilst also ramping up that engagement rate throughout December. 1 – Festive Competitions Christmas is all about giving, and people absolutely love freebies and giveaways around this time. You will have to think of something relevant to your audience as well as your services, but putting a Christmas themed competition on your social media platform is a great way of enticing some engagement. A festive-themed photo competition is a good example, where a submission of your audience’s Christmas […]
10 Tips to Get Your Tweets On To Google

10 Tips to Get Your Tweets On To Google

When you’re trying to occupy a lot of space for your branded search results as a way to combat negative reviews or content that may not be flattering, Twitter can provide a quick increase in the canvas you control on page one. It’s also just a nice way of dominating your brand exposure and there is a plethora of other benefits to having a great social media footprint. A carousel of tweets can be pretty attention-grabbing and takes up a significant amount of vertical space on the results page. You also don’t have to have a verified Twitter account to end up with a carousel! Let’s take a look at 10 tips for increasing your chance of gaining a featured tweet carousel on Google: 1. Get at least a few hundred followers Interactions with your tweets is a key factor here; the more followers you have, the more likely your tweets are to have likes, replies and re-tweets. Growing your follower count can be a lengthy process in itself, but try following accounts with similar interests and tweets, being active and interacting with other tweeters and return-following. 2. Be frequent with your tweets This is another very important factor. Don’t […]
Getting The Most Out Of Twitter

Getting The Most Out Of Twitter

Twitter can be an extremely powerful platform in your online marketing strategy, but you may often find yourself unsure of where to even begin. Don’t worry, we have a few tips and tricks to share with you on how to get the most out of your Twitter strategy. Branding & Persona It’s important to establish, before you have even sent your first tweet, what your tone will be throughout your entire Twitter campaign. Be original and fresh but remember to convey your brand, ethics and values. Most importantly, you will want to engage and connect with your target audience in a way that is personal to them. Plan Your Content Simply having a reactive and spontaneous approach to Twitter probably won’t work for your business. In fact, businesses that do extremely well on Twitter generally have a well planned editorial calendar, with content prepared around holidays or key events. Combine this with analysis what content has performed the best, and you can have an effective plan of your daily content going forward. Use a Scheduler, But Don’t Forget About It Being able to schedule your tweets around prime times is very useful and it can allow you to keep your […]
Twitter Introduces New Content Filters

Twitter Introduces New Content Filters

Twitter, one of the world’s leading social media platforms, will be introducing new filters to help users filter out more notifications and content that they may not want to see. We wrap up all the latest news regarding this update and how it will affect your experience. One of the major features of the new filters on Twitter is that it will allow users to filter out notifications from accounts which have the following: Have no unique profile picture (still use the default egg avatar) Twitter accounts which haven’t verified their email address Accounts which haven’t confirmed their mobile phone number How to use the new notification filters: Go to your notifications Click on the settings wheel Click through to advanced filters From there select the notifications you wish to mute In November 2016, Twitter announced that they were rolling out an update to the mute feature. This allowed users to filter out and mute certain keywords, phrases, hashtags, usernames, emojis, and conversations you didn’t want to see from your timeline. Alongside this update Twitter have now introduced a new feature, which allows you decide how long you wish to mute these keywords, phrases, hashtags etc. from the timeline – […]
Facebook Introducing Dislike Button on Messenger

Facebook Introducing Dislike Button on Messenger

Facebook will trial the use of a dislike button, which users will be able to use in the Facebook Messenger service. The social media site is rolling out a new set of trial reaction buttons that can be used in reply to an individual message. By hovering the small face that appears next to three dots by a received message, it is possible to see the range of one-click responses. The new reactions are only available to certain users, and Facebook may not make them available to all messenger users, depending on the success of the trial. Alongside heart eyes emoji, laughter, a shocked face, crying, angry, a thumbs-up; Facebook has introduced a thumbs down – which has been referred to as the ‘dislike’ button. “We’re always testing ways to make Messenger more fun and engaging,” a Facebook statement said. “This is a small test where we enable people to share an emoji that best represents their feelings on a message.” This new trial is an extension to the reactions which were introduced to posts on the main Facebook page in February 2016. Facebook announced at the time, “For more than a year we have been conducting global research including […]
How To Optimise Your LinkedIn Company Page

How To Optimise Your LinkedIn Company Page

LinkedIn is one of the most popular social media sites, giving companies the platform to promote their brand and products to other professionals. If you want to be visible on LinkedIn then correctly optimising your company page is vitally important – here are some tips that could help. Company Name This is pretty basic but it is obviously important. Use the most common name of your company – no need to add LLC, Inc. etc, unless you are identified that way. Company Description Although you have 2,000 characters to describe who you are and what you do – only the first two lines of your description will show, with the rest under the ‘see more’ link. So getting your company across inside the opening sentence is vital – make sure people can read those first two sentences and know who your company are and what you do. Company Logo & Image The LinkedIn image specification for the banner image is 646 x 220 – take time to design a vibrant and visually striking image that can draw in visitors to your page and grab their attention. Alongside the banner image there is a company logo image space with 300 x […]
Surprising Social Media Stats

Surprising Social Media Stats

Social Media Stats That Will Blow Your Mind Social Media is one of the most powerful tools in the world and it is hard to find a person who doesn’t have a profile on Facebook, Twitter, SnapChat, Instagram, LinkedIn, Pintrest or any other social media channel. We have compiled a list of surprising social media stats taken from the Nielsen’s 2016 Social Media Report, which was released this week. Women Use Social Media More Than Men The report shows that women spend more time using social media channels than men. Males spend an average of 4 hours and 23 minutes using social media each week, but females spend a staggering 6 hours and 33 minutes on social media – a huge difference. Generation X Love Social Media A very surprising statistic shows that Gen X (ages 35-49) are the age group who spend the most time using social media 6 hours and 58 minutes each week. Ages 18-35 (Millennials) were second with 6 hours and 19 minutes. A statistic you would expect to be the other way round. Social Media Users Spend Online 41% of users who spent less than two-hours on social media spent up to $500 online – […]