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Going Virtual – Tips for hosting a successful virtual meeting

Going Virtual – Tips for hosting a successful virtual meeting

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Whilst virtual or digital conferences and events aren’t an entirely new technology, the restrictions of the COVID-19 Pandemic has seen a drastic rise in businesses turning to the platform recently. From webinars, to launch events, to team meetings and industry conferences – online meetings have become commonplace and somewhat of a necessity during these times. For many businesses, however, the idea of hosting a virtual conference can be daunting. But don’t worry, we’ve come armed with a handful of tips to get you started on the path to hosting an awesome digital event.  Understand the technology First and foremost, its important to understand the technology you’ll be using and its purpose. All of the most popular video calling software have the same fundamental features, whether you’re using Google Hangouts, BlueJeans or the most popular platform: Zoom. Typically, the features you’ll need most are video capability, screen-sharing, mute button and a text chat for those not using a microphone. Test, Test, Test The last thing you want is to schedule an important meeting, only to have your video or your microphone functioning incorrectly. Run a test on your audio and video prior to starting – most video calling platforms offer tihis […]
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What’s the Best Domain Extension For You?

What’s the Best Domain Extension For You?

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The domain name for your business may be more important than you think – ultimately it’s the face of your online brand and the first thing customers learn about your online business. The very best domain names are familiar, relevant to the brand and easy to remember. Figuring out a domain name is only one piece of the puzzle, however. Picking the right domain extension is also crucial. Whether .com , .net or something else, this small piece of text has a big influence on your online presence and will aid in crafting how your visitors perceive your brand online. So how do you pick the right domain extension for your business?  Types of Domain Extensions Domain extensions can be categorised into three main types: Generic, Sponsored and Country. Generic Domain Extensions These types of extensions are the most commonly used by online businesses. A generic domain extension is available to anyone willing to make the purchase (and some are even free!). The most popular include .com, .co.uk, .org and .net although there are many other extensions available in this category. Sponsored Domain Extensions Domain extensions in this category typically require the business to meet a certain set of requirements […]
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Customer Experience and Why It’s Vital for Success

Customer Experience and Why It’s Vital for Success

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The easiest way to quantify customer experience is to step into the shoes of the customer for yourself. When was the last time you had a really great experience when making a booking, a purchase or even just browsing online? How did that experience leave you feeling? Did you visit that same company again or plan to in the future? On the flip side, what about the last time you had a terrible experience as a customer?  In simple terms: A happy customer is more likely to become a loyal customer. A loyal customer ultimately helps you to boost revenue in more ways than one. Not only may they offer repeat revenue, but they can also become a promotional tool for your business via word-of-mouth and brand advocation. This is why customer experience, particularly online, is crucial, as it has a profound impact on how customers see your business as a whole and is critical for sustained growth.  Importance of Customer Experience In today’s market, the customers hold all of the power – not the sellers.  Thanks to the world wide web, customers have access to a plethora of choices at the click of a button, giving them the ability […]
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How To Optimise Your LinkedIn Company Page

How To Optimise Your LinkedIn Company Page

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LinkedIn is one of the most popular social media sites, giving companies the platform to promote their brand and products to other professionals. If you haven’t delved into using this particular platform as part of your overall online marketing mix, there are plenty of reasons why you should use Linkedin in 2019: LinkedIn now has over 500 million members 260 million LinkedIn users are logging in each month 40% of monthly active users use LinkedIn daily 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions LinkedIn is the most-used social media platform amongst Fortune 500 companies Of the 2 billion Millennials globally, 87 million of them are on LinkedIn Of those 87 million Millennial users, 11 million are in decision-making positions There are 9 billion content impressions in the LinkedIn feed every week LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs If you’re ready to take the plunge and you want to be visible on LinkedIn, then correctly optimising your company page is a vitally important part of the process – here are some tips that will help you get the best foundation for your Linkedin Company page: Company Name This […]
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Top 4 Business Benefits of Social Media

Top 4 Business Benefits of Social Media

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Social media isn’t going anywhere any time soon, in fact its growth has been enormous over the last two decades. What started out as an experiment for communication and socialising has turned into huge businesses thriving on just how much personal data people are willing to make available to these networks. From a business point of view, social media networks have opened up numerous different opportunities to present brands, products, services and messages to the right type of people at the right time. It has also turned into a constant battlefield of attempting to stay ahead of the trend and stick out to potential customers who are bombarded with the same messages and advertisements continuously throughout the day. With that being said, if your business isn’t using social media, you’re likely missing out to your competitors who do.  There are many reasons for a business to use social media as a tool, and here are the top 5: Lightning fast, simple communication Many businesses have thrived by making their customer service representatives readily available via social media. It’s now faster and easier than ever for customers to give their feedback, voice their grievances and resolve their problems with customer service. […]
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Facebook Starts Testing Ads In Search Results

Facebook Starts Testing Ads In Search Results

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Facebook advertising continues to grow in popularity and now the social media giant has begun testing ads in its search results, with the testing taking place in both the primary search results and also in Marketplace search results. But What Difference Does This Make? Facebook search has remained relatively untapped, which has resulted in advertisers often opting to take their ad budgets over to other platforms such as Instagram. Facebook’s ad testing is so far limited to a small range of retail and automotive advertisers, but there is no reason why this won’t be expanded if the testing yields positive results for the social media giant. In 2019, according to eMarketer, U.S. marketers will increase the amount spent on digital advertising by 19% to $132 billion. Google will control 36.2% of all U.S. digital revenue, and Facebook will control about 20%. Facebook product manager Zoheb Hajiyani has said about the new ad tests: “We’re running a small test to place ads in Facebook search results, and we’ll be evaluating whether these ads are beneficial for people and businesses before deciding whether to expand it,” Now, any advertisers who are part of the testing phase are able to select “Search Results” […]
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Top 7 Tips For Your Christmas Social Media Strategy

Top 7 Tips For Your Christmas Social Media Strategy

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With the Black Friday rush over and the start of December rapidly approaching, you may have noticed people already getting in the mood for Christmas. Soon the trees will be out, lights up and the awful festive jumpers will begin to appear more and more often around the office. Everyone is winding down for the end of the year, and it’s all about to get even more relaxing the closer we get to Christmas. Now is the time to really grab the attention of your audience and secure some excellent opportunities for starting the New Year on the right foot. Lets take a look at the top 7 tips we’ve put together for putting a festive spin on your social media marketing campaigns whilst also ramping up that engagement rate throughout December. 1 – Festive Competitions Christmas is all about giving, and people absolutely love freebies and giveaways around this time. You will have to think of something relevant to your audience as well as your services, but putting a Christmas themed competition on your social media platform is a great way of enticing some engagement. A festive-themed photo competition is a good example, where a submission of your audience’s Christmas […]
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10 Tips to Get Your Tweets On To Google

10 Tips to Get Your Tweets On To Google

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When you’re trying to occupy a lot of space for your branded search results as a way to combat negative reviews or content that may not be flattering, Twitter can provide a quick increase in the canvas you control on page one. It’s also just a nice way of dominating your brand exposure and there is a plethora of other benefits to having a great social media footprint. A carousel of tweets can be pretty attention-grabbing and takes up a significant amount of vertical space on the results page. You also don’t have to have a verified Twitter account to end up with a carousel! Let’s take a look at 10 tips for increasing your chance of gaining a featured tweet carousel on Google: 1. Get at least a few hundred followers Interactions with your tweets is a key factor here; the more followers you have, the more likely your tweets are to have likes, replies and re-tweets. Growing your follower count can be a lengthy process in itself, but try following accounts with similar interests and tweets, being active and interacting with other tweeters and return-following. 2. Be frequent with your tweets This is another very important factor. Don’t […]
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Getting The Most Out Of Twitter

Getting The Most Out Of Twitter

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Twitter can be an extremely powerful platform in your online marketing strategy, but you may often find yourself unsure of where to even begin. Don’t worry, we have a few tips and tricks to share with you on how to get the most out of your Twitter strategy. Branding & Persona It’s important to establish, before you have even sent your first tweet, what your tone will be throughout your entire Twitter campaign. Be original and fresh but remember to convey your brand, ethics and values. Most importantly, you will want to engage and connect with your target audience in a way that is personal to them. Plan Your Content Simply having a reactive and spontaneous approach to Twitter probably won’t work for your business. In fact, businesses that do extremely well on Twitter generally have a well planned editorial calendar, with content prepared around holidays or key events. Combine this with analysis what content has performed the best, and you can have an effective plan of your daily content going forward. Use a Scheduler, But Don’t Forget About It Being able to schedule your tweets around prime times is very useful and it can allow you to keep your […]
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