Social Media – Latest News

Social media isn’t going anywhere any time soon, in fact its growth has been enormous over the last two decades. What started out as an experiment for communication and socialising has turned into huge businesses thriving on just how much personal data people are willing to make available to these networks. From a business point of view, social media networks have opened up numerous different opportunities to present brands, products, services and messages to the right type of people at the right time. It has also turned into a constant battlefield of attempting to stay ahead of the trend and stick out to potential customers who are bombarded with the same messages and advertisements continuously throughout the day. With that being said, if your business isn’t using social media, you’re likely missing out to your competitors who do.  There are many reasons for a business to use social media as a tool, and here are the top 5: Lightning fast, simple communication Many businesses have thrived by making their customer service representatives readily available via social media. It’s now faster and easier than ever for customers to give their feedback, voice their grievances and resolve their problems with customer service. […]

With the Black Friday rush over and the start of December rapidly approaching, you may have noticed people already getting in the mood for Christmas. Soon the trees will be out, lights up and the awful festive jumpers will begin to appear more and more often around the office. Everyone is winding down for the end of the year, and it’s all about to get even more relaxing the closer we get to Christmas. Now is the time to really grab the attention of your audience and secure some excellent opportunities for starting the New Year on the right foot. Lets take a look at the top 7 tips we’ve put together for putting a festive spin on your social media marketing campaigns whilst also ramping up that engagement rate throughout December. 1 – Festive Competitions Christmas is all about giving, and people absolutely love freebies and giveaways around this time. You will have to think of something relevant to your audience as well as your services, but putting a Christmas themed competition on your social media platform is a great way of enticing some engagement. A festive-themed photo competition is a good example, where a submission of your audience’s Christmas […]

Twitter can be an extremely powerful platform in your online marketing strategy, but you may often find yourself unsure of where to even begin. Don’t worry, we have a few tips and tricks to share with you on how to get the most out of your Twitter strategy. Branding & Persona It’s important to establish, before you have even sent your first tweet, what your tone will be throughout your entire Twitter campaign. Be original and fresh but remember to convey your brand, ethics and values. Most importantly, you will want to engage and connect with your target audience in a way that is personal to them. Plan Your Content Simply having a reactive and spontaneous approach to Twitter probably won’t work for your business. In fact, businesses that do extremely well on Twitter generally have a well planned editorial calendar, with content prepared around holidays or key events. Combine this with analysis what content has performed the best, and you can have an effective plan of your daily content going forward. Use a Scheduler, But Don’t Forget About It Being able to schedule your tweets around prime times is very useful and it can allow you to keep your […]

Facebook will trial the use of a dislike button, which users will be able to use in the Facebook Messenger service. The social media site is rolling out a new set of trial reaction buttons that can be used in reply to an individual message. By hovering the small face that appears next to three dots by a received message, it is possible to see the range of one-click responses. The new reactions are only available to certain users, and Facebook may not make them available to all messenger users, depending on the success of the trial. Alongside heart eyes emoji, laughter, a shocked face, crying, angry, a thumbs-up; Facebook has introduced a thumbs down – which has been referred to as the ‘dislike’ button. “We’re always testing ways to make Messenger more fun and engaging,” a Facebook statement said. “This is a small test where we enable people to share an emoji that best represents their feelings on a message.” This new trial is an extension to the reactions which were introduced to posts on the main Facebook page in February 2016. Facebook announced at the time, “For more than a year we have been conducting global research including […]