Soar Online – Latest News

Going Virtual – Tips for hosting a successful virtual meeting

Going Virtual – Tips for hosting a successful virtual meeting

Whilst virtual or digital conferences and events aren’t an entirely new technology, the restrictions of the COVID-19 Pandemic has seen a drastic rise in businesses turning to the platform recently. From webinars, to launch events, to team meetings and industry conferences – online meetings have become commonplace and somewhat of a necessity during these times. For many businesses, however, the idea of hosting a virtual conference can be daunting. But don’t worry, we’ve come armed with a handful of tips to get you started on the path to hosting an awesome digital event.  Understand the technology First and foremost, its important to understand the technology you’ll be using and its purpose. All of the most popular video calling software have the same fundamental features, whether you’re using Google Hangouts, BlueJeans or the most popular platform: Zoom. Typically, the features you’ll need most are video capability, screen-sharing, mute button and a text chat for those not using a microphone. Test, Test, Test The last thing you want is to schedule an important meeting, only to have your video or your microphone functioning incorrectly. Run a test on your audio and video prior to starting – most video calling platforms offer tihis […]
What’s the Best Domain Extension For You?

What’s the Best Domain Extension For You?

The domain name for your business may be more important than you think – ultimately it’s the face of your online brand and the first thing customers learn about your online business. The very best domain names are familiar, relevant to the brand and easy to remember. Figuring out a domain name is only one piece of the puzzle, however. Picking the right domain extension is also crucial. Whether .com , .net or something else, this small piece of text has a big influence on your online presence and will aid in crafting how your visitors perceive your brand online. So how do you pick the right domain extension for your business?  Types of Domain Extensions Domain extensions can be categorised into three main types: Generic, Sponsored and Country. Generic Domain Extensions These types of extensions are the most commonly used by online businesses. A generic domain extension is available to anyone willing to make the purchase (and some are even free!). The most popular include .com, .co.uk, .org and .net although there are many other extensions available in this category. Sponsored Domain Extensions Domain extensions in this category typically require the business to meet a certain set of requirements […]
Customer Experience and Why It’s Vital for Success

Customer Experience and Why It’s Vital for Success

The easiest way to quantify customer experience is to step into the shoes of the customer for yourself. When was the last time you had a really great experience when making a booking, a purchase or even just browsing online? How did that experience leave you feeling? Did you visit that same company again or plan to in the future? On the flip side, what about the last time you had a terrible experience as a customer?  In simple terms: A happy customer is more likely to become a loyal customer. A loyal customer ultimately helps you to boost revenue in more ways than one. Not only may they offer repeat revenue, but they can also become a promotional tool for your business via word-of-mouth and brand advocation. This is why customer experience, particularly online, is crucial, as it has a profound impact on how customers see your business as a whole and is critical for sustained growth.  Importance of Customer Experience In today’s market, the customers hold all of the power – not the sellers.  Thanks to the world wide web, customers have access to a plethora of choices at the click of a button, giving them the ability […]
Silent Auction in Full Swing Ahead of GBCC Awards Evening

Silent Auction in Full Swing Ahead of GBCC Awards Evening

The Silent Auction is live online NOW! Excitement continues to build this week ahead of The Greater Birmingham Chambers of Commerce (GBCC) Annual Dinner and Awards Evening taking place this Thursday 19th April. The event, which is recognised as one of the most prestigious awards evenings within the region, will be held at the ICC, Birmingham. It will include a Silent Auction fundraising activity in aid of Acorn’s Children’s Hospice, the 2018 nominated charity of GBCC President Paul Kehoe CBE.  2018 marks a major milestone for the Midlands charity who have been providing vital care for life limited and life threatened children, combined with support for their families for 30 years. The sell-out event will attract over 1,200 guests from businesses across the Greater Birmingham area.  Proceedings get underway with a networking drinks reception at 6pm before handing over to this year’s host, acclaimed actor, Stephen Mangan. The fundraising silent auction is to be staged by The Silent Auction Events Company which is a sister company to hospitality specialists, Eventmasters, both of whom are Birmingham-based. Staged throughout the course of the evening, the auction boasts an impressive array of luxury items, signed memorabilia and hospitality experiences. Eventmasters will provide options for a number of enticing sports & concert hospitality packages from its extensive inventory. If you would like to partake in the silent auction event, even if you are not attending the awards dinner, you now have the option to bid online for the first time in advance.  Soar Enterprises Online have worked […]
Soar, BMS Corporate & Word of Mouth

Soar, BMS Corporate & Word of Mouth

We teamed up earlier this month with fellow Greater Birmingham Chambers of Commerce member, BMS Corporate Ltd, to help them build their online presence and generate business on the web after their negative experience with another online marketing firm. Not only did we do a fantastic job for them (if we do say so ourselves!) but they have returned the favour by way of referring valuable business opportunities our way. Based a stones-throw away from us in St Pauls Square, British Military Security Corporate Ltd are event security specialists, providing event and venue security, close protection, manned guarding and surveillance services for high profile clients. Their clients include The NEC, O2 Arena, Liverpool Echo Arena, Glastonbury festivals and they are the preferred security partner for British Athletics. We looked to take their prestige and experience and harness it in an online format to help boost their client base even further. Our Head of SEO, Simon Foster, said “They needed urgent help. We built them a completely new website and it was live in a little over a week. We have the experience and we can respond fast. “It was a pleasure to work with BMS Corporate Ltd. The website had […]
Google Birmingham Digital Garage Review

Google Birmingham Digital Garage Review

Being a Digital Marketing professional in Birmingham, I must say I was delighted to see the Google Digital Garage open a pop-up store in the City Centre. For those of you that don’t know, in 2015 the ‘Digital Garage’ was launched by Google offering free courses and qualifications for people that wanted to advance their skills in the Digital Marketing industry. The courses cover a wide range of topics including Social Media, Coding, Starting a Business and more. Back in 2016 I was made aware of the Digital Garage by a colleague of mine, I instantly looked it up online. I was immediately impressed with the courses that were on offer, I actually ended up completing their ‘Digital Marketing Fundamentals’ qualification. After hours of tutorial videos and research I passed the final exam with a score of 46/50. Over the last couple of weeks I have seen numerous tweets, articles and publications from Birmingham companies recommending the Digital Garage, so, I decided to sign up for the ‘Social Media Strategy’ course to see it all for myself… Upon entering the pop-up shop I was really impressed with the space/set up. The walls were covered Google branding, facts, stats and case […]
Might Bite In Search Of Cheltenham Festival Glory

Might Bite In Search Of Cheltenham Festival Glory

After his stunning success in the Soar Enterprises Online Ltd Novices’ Chase, Nicky Henderson’s Might Bite is preparing for glory at the Cheltenham Festival 2017 – which begins on Tuesday 14th March. The RSA Chase favourite completed his preparations for the Festival, with a runaway success in our sponsored race at Doncaster in February. The race only attracted three runners, but there was little doubt of Might Bite’s superiority with a spectacular round of jumping securing a comfortable victory. Now the eight-year-old will head to the Grade One RSA Chase on Cheltenham Festival Ladies Day as the 7/2 favourite and surely has a huge chance of providing his connections with a big race win. Denise Sheasby Managing Director of Soar Online and our sister company Eventmasters said: “It was great to see Might Bite win at Doncaster and it would be fantastic for his owners if he went to the Festival and won again. “We have experience the highs of success at Cheltenham and it would be brilliant if The Knot Again Partnership could experience that same feeling this year – there really is nothing like it!” We have got everything crossed for Might Bite and The Knot Again Partnership […]
Soar Online Confirm Expo Winner 2017

Soar Online Confirm Expo Winner 2017

The Greater Birmingham Chambers of Commerce Spring Expo 2017 held on Friday at the Birmingham Conference and Events Centre was a huge success. Over 80 companies used the event to showcase their products and services and with 100’s of delegates in attendance it was a great opportunity for Soar Online and our sister company Eventmasters to network with businesses from the West Midlands region and beyond. Denise Sheasby Director of both Soar Online and Eventmasters said: “The expo gave us the opportunity to network with some great businesses from the Midlands. It was our first year at the event and we really enjoyed it. We will be back next year!” Thank you to everyone that took time to visit our stand during the day. Just drawn the prize winner for @EventmastersUK #CheltenhamFestival prize from #GBCCExpo17 – watch this space for details… pic.twitter.com/9tA9scesC5 — Paul Faulkner (@GBChamberBoss) March 7, 2017 Eventmasters and Soar Online are delighted to confirm that the business card draw was won by Cerise Carroll (Costco Wholesale) very many congratulations. Our thanks go to Paul Faulkner, Chief Executive of GBCC, for making the draw yesterday afternoon at the Chamber offices. We look forward to seeing Cerise again next Thursday when she will enjoy […]
Soar Online To Sponsor England Rugby International Hospitality

Soar Online To Sponsor England Rugby International Hospitality

Soar Online are delighted to be sponsoring the England v Australia rugby hospitality event at the Twickenham Stoop hosted by our sister company – Eventmasters. This international clash is one of the biggest events in the recent history of English Rugby as Eddie Jones and his side look to equal their best ever winning streak of 14 games – set by the World Cup winning side of 2003. The public interest in the England Rugby team has continued to grow in recent months, after the Six Nations Grand Slam success along with series whitewash of Australia in the summer. Hosted at the Twickenham Stoop, the home of Harlequins Rugby, this event will provide first-class corporate hospitality to businesses entertaining their valued clients and guests. Soar Online & Eventmasters Managing Director, Denise Sheasby said: “It’s fantastic to see the two companies working closely together. “This is one of our biggest events in 2016. The game promises to be a great spectacle and we are delighted that Soar are in a position to sponsor an event of this size and importance. “The Twickenham Stoop is one of the most recognisable rugby venues in the UK and will provide Soar with some brilliant brand […]