SEO – Latest News

Top 5 Tips for Using PPC

Top 5 Tips for Using PPC

These days making a phone call directly from a piece of content has become super simple thanks to the use of Click-to-call text and direct dialling from voice assistants. With these advancements in interaction, conversion, AI and PPC comes the need to adapt your paid search strategy in order to compete with the market and get the most out of your budget. Below are our top 5 tips for getting the most “bang for your buck” when it comes to PPC and attracting inbound telephone enquiries. Use AI for CPC Bidding Google’s AI has come a long way, and it’s implementation into PPC is a huge benefit for paid search managers. Setting bids manually can be a very time-consuming task and, more often than not, involves a lot of guess work. This is where Google’s AI steps in. Not only will it make your time more efficient, but it’s likely to improve the performance of your work, too. The fantastic Smart Bidding feature is very in depth and takes a multitude of factors in to consideration and crunches the numbers and data for you. Smart Bidding benefits include: Advanced machine learning Flexible performance Contextual signals Transparent performance reporting Call Extensions […]
Top Tips For Improving Your Technical SEO

Top Tips For Improving Your Technical SEO

Technical SEO is the real nitty gritty part of organic search engine optimisation, and it often times the aspect that sets you apart from your competitors and gives you an edge. But it can be quite easy to get lost in the inner workings of your website and suffer from little return on your investment of time and effort. It’s important in this case to prioritise your tasks and accomplish your goals. We’ve broken down Technical SEO into manageable chunks for you, so that you can get into the routine of best technical SEO practice. However, don’t forget to have a solid on-page and off-page SEO strategy in place also, as purely focusing on technical SEO won’t net you many results either. With that being said, lets dive right into it: 1. Indexing and Crawlability In a nutshell, if your pages can’t be crawled, they can’t be indexed and if they can’t be indexed, they will never be found on Google. It’s important to remember that the Google bots are exactly that – robots. They have a sole purpose and little intelligence outside of crawling a website and reporting findings back to the mothership. You will want to give them […]
5 SEO Factors to Plan for in 2019

5 SEO Factors to Plan for in 2019

Happy New Year to everyone, we hope you had a fantastic festive period and are looking forward to having another strong year in whatever business you are pursuing. As we settle into 2019, it’s important to have a clear structure to our SEO strategy, and whilst everyone’s online marketing pursuits will be different, there are key areas that everyone should be taking into consideration when planning out their year ahead. With that said, lets dive into 5 key SEO factors that you should be monitoring in 2019 (and beyond): Familiarise yourself with Structured Data If you haven’t already implemented it in 2018, you should make it your priority to get familiar with structured data and how it is relevant to your website. Structured data and schema markup is particularly effective for producing rich snippets in search results that will help you stand out from the competition. The good thing about structured data is that the syntax and construction is the same for everybody, it’s just a case of copying and pasting the framework and inserting information that is relevant to your content. Implement Structured Data Correctly – Mistakes are costly! Whilst the process of adding structured data can be straightforward […]
6 Outdated SEO Tactics to Avoid in the New Year

6 Outdated SEO Tactics to Avoid in the New Year

We’re always harping on about how organic SEO is a changing landscape and that it’s important to keep on top of the latest trends and Google algorithm updates. This hasn’t changed, however it’s important to note that whilst you are adopting new techniques, some practices become outdated by Google and, in some cases, can even be harmful to your rankings if you continue to apply them. These “old ways” are more common than you would think, and to some people they may even be second nature when setting up a new website. These tactics will have worked a few years ago, but now many of them are just defunct. With the New Year just around the corner, you may be looking to give your website an SEO audit and overhaul to keep things fresh. Below are 6 of the most common outdated SEO tactics that are still employed all too often, that you should most definitely avoid: Keyword Stuffing Most people by now are aware of keyword stuffing and just how bad it is for your organic SEO. It’s one of the oldest tactics and one of the worst these days, involving adding your keywords multiple times in just about […]
Recovering Your Lost SEO Rankings After a Re-design

Recovering Your Lost SEO Rankings After a Re-design

Establishing you have lost traffic is your first port of call. After that, there are some common issues (such as 404 errors, redirects and other protocol issues) that can be addressed fairly easily in order to get your SEO back on the upturn. When you are looking to give your website a design refresh, SEO should always be part of your planning process. It’s important to understand that SEO is actually a vital part of web design (if you want to do it correctly) and shouldn’t just be tacked on after a pretty website has been constructed; it should set the very foundations of your build. When the two are done in harmony, you’ll generally retain, or even improve, your traffic and rankings. However, all too often the SEO-web design relationship doesn’t exist and the ‘new’ website launches. This usually results in a drop in traffic and subsequently a panic around the office. In small businesses in particular, this drop in traffic can have a huge impact on sales and put the business at risk. Luckily, there are ways to put your traffic and rankings back on track, and usually it is a select few of the ‘usual suspects’ that […]
5 Tips For Boosting Your Organic Video Results

5 Tips For Boosting Your Organic Video Results

Video marketing and the popularity of video content continues to grow at a rapid rate across all mediums and platforms. In research conducted by Forbes, video will account for a whopping 80 percent of global consumer internet traffic by 2019, and believe it or not, Video SEO exists and it can make a huge difference on how your brand competes online. When done properly, video is one of the most powerful weapons in the content marketing arsenal and is a fantastic opportunity to capture the attention of your audience, improve your brand engagement and, in an ideal world, increase your sales and leads. But how can digital marketers make the most of the growing importance of video? We’re here to give you 6 tips for boosting your YouTube and organic video results right now: 1. Assess your current video library and visibility If you don’t already have your videos categorised, optimised and prioritised, it’s time to do a little housekeeping on your library. Start by analysing your YouTube metrics, your Google Analytics reports and any other video hosting provider stats. You will want to understand which of your videos are actually getting views and which are under performing. Do some […]
SEO Facts, Figures and Landscape in 2018

SEO Facts, Figures and Landscape in 2018

SEO continues to grow and get more sophisticated by the month, let alone year-in-year-out. Shifts in the industry, such as mobile device focus and voice search continue to change the landscape when compared to previous years and we can only expect those changes to impact more and more in the coming months. Digital Assistants & Voice Search The increased popularity of voice search and digital assistants in the past couple of years has entirely changes the way people are searching online. A study carried out by Statista shows that the number of people who are using digital assistants to conduct search is projected to increase from 504 million in 2018 to 1.8 billion by 2021. According to Google, 1 out of 5 searches are a performed as voice queries already! In order to adapt to this change in the way people search, SEO agencies like ourselves have to research and understand how voice search differs to traditional text queries – natural language, for example, may come into play in voice as opposed to how people use text search. You wouldn’t necessarily ask someone a question in person the same way you look for information on Google, would you? Voice Search Statistics […]
SEO & How It Affects Your Bottom Line

SEO & How It Affects Your Bottom Line

It’s not entirely implausible to run a business without having a search engine optimisation strategy in place. However, completely ignoring SEO in 2018 will certainly have an effect on sales, revenue and growing your customer base. You may have already heard the most common objections when it comes to SEO: it takes too long to bear any fruit, it’s an unpredictable form of marketing and Pay Per Click is better. However these are quite the misconceptions! Anyone who is really familiar with SEO knows that it is highly measurable and that it can produce far better value for money than the likes of PPC and social media advertising. To put it simply, a quality SEO strategy will attract qualified traffic to your site, and more qualified traffic makes for more enquiries and more sales. Putting good content in front of your customers that meets their requirements increases conversion rate. So entirely ignoring SEO as a business will result in missing out on that part of the market. It’s really not rocket science, but lets take a look in a little bit more detail at how dismissing SEO could affect your business revenue… Pure PPC and no SEO It’s an age […]
Improving Your Internal Links & Click Depth

Improving Your Internal Links & Click Depth

Internal links are often overlooked in favour of high quality backlink opportunities. However, the links within your website are some of the most important aspects of a site’s architecture, how it is viewed by Google and therefore ultimately has an effect on its search positions. Internal links not only give your website structure, but they show how content and pages are related and transfer equity between important pages similar to that of incoming links. Internal link structure also plays a big part in user experience, by giving visitors a logical way to navigate your website and find information related to their intent. Having a good link building strategy that takes internal hierarchy and page depth into consideration will increase conversions and other good metrics including time-on-page and time-on-site. First things first – lets take a look at the basics of internal link building and the mechanics behind it: The more internal links pointing to a page, the more value it has in Google’s eyes. Similar to how backlinks indicate a high value source of information, internal links give Google a good idea of how important a page is in regard to the other content on your website. The importance of […]