SEO – Latest News

Recovering Your Lost SEO Rankings After a Re-design

Recovering Your Lost SEO Rankings After a Re-design

Establishing you have lost traffic is your first port of call. After that, there are some common issues (such as 404 errors, redirects and other protocol issues) that can be addressed fairly easily in order to get your SEO back on the upturn. When you are looking to give your website a design refresh, SEO should always be part of your planning process. It’s important to understand that SEO is actually a vital part of web design (if you want to do it correctly) and shouldn’t just be tacked on after a pretty website has been constructed; it should set the very foundations of your build. When the two are done in harmony, you’ll generally retain, or even improve, your traffic and rankings. However, all too often the SEO-web design relationship doesn’t exist and the ‘new’ website launches. This usually results in a drop in traffic and subsequently a panic around the office. In small businesses in particular, this drop in traffic can have a huge impact on sales and put the business at risk. Luckily, there are ways to put your traffic and rankings back on track, and usually it is a select few of the ‘usual suspects’ that […]
5 Tips For Boosting Your Organic Video Results

5 Tips For Boosting Your Organic Video Results

Video marketing and the popularity of video content continues to grow at a rapid rate across all mediums and platforms. In research conducted by Forbes, video will account for a whopping 80 percent of global consumer internet traffic by 2019, and believe it or not, Video SEO exists and it can make a huge difference on how your brand competes online. When done properly, video is one of the most powerful weapons in the content marketing arsenal and is a fantastic opportunity to capture the attention of your audience, improve your brand engagement and, in an ideal world, increase your sales and leads. But how can digital marketers make the most of the growing importance of video? We’re here to give you 6 tips for boosting your YouTube and organic video results right now: 1. Assess your current video library and visibility If you don’t already have your videos categorised, optimised and prioritised, it’s time to do a little housekeeping on your library. Start by analysing your YouTube metrics, your Google Analytics reports and any other video hosting provider stats. You will want to understand which of your videos are actually getting views and which are under performing. Do some […]
SEO Facts, Figures and Landscape in 2018

SEO Facts, Figures and Landscape in 2018

SEO continues to grow and get more sophisticated by the month, let alone year-in-year-out. Shifts in the industry, such as mobile device focus and voice search continue to change the landscape when compared to previous years and we can only expect those changes to impact more and more in the coming months. Digital Assistants & Voice Search The increased popularity of voice search and digital assistants in the past couple of years has entirely changes the way people are searching online. A study carried out by Statista shows that the number of people who are using digital assistants to conduct search is projected to increase from 504 million in 2018 to 1.8 billion by 2021. According to Google, 1 out of 5 searches are a performed as voice queries already! In order to adapt to this change in the way people search, SEO agencies like ourselves have to research and understand how voice search differs to traditional text queries – natural language, for example, may come into play in voice as opposed to how people use text search. You wouldn’t necessarily ask someone a question in person the same way you look for information on Google, would you? Voice Search Statistics […]
SEO & How It Affects Your Bottom Line

SEO & How It Affects Your Bottom Line

It’s not entirely implausible to run a business without having a search engine optimisation strategy in place. However, completely ignoring SEO in 2018 will certainly have an effect on sales, revenue and growing your customer base. You may have already heard the most common objections when it comes to SEO: it takes too long to bear any fruit, it’s an unpredictable form of marketing and Pay Per Click is better. However these are quite the misconceptions! Anyone who is really familiar with SEO knows that it is highly measurable and that it can produce far better value for money than the likes of PPC and social media advertising. To put it simply, a quality SEO strategy will attract qualified traffic to your site, and more qualified traffic makes for more enquiries and more sales. Putting good content in front of your customers that meets their requirements increases conversion rate. So entirely ignoring SEO as a business will result in missing out on that part of the market. It’s really not rocket science, but lets take a look in a little bit more detail at how dismissing SEO could affect your business revenue… Pure PPC and no SEO It’s an age […]
Improving Your Internal Links & Click Depth

Improving Your Internal Links & Click Depth

Internal links are often overlooked in favour of high quality backlink opportunities. However, the links within your website are some of the most important aspects of a site’s architecture, how it is viewed by Google and therefore ultimately has an effect on its search positions. Internal links not only give your website structure, but they show how content and pages are related and transfer equity between important pages similar to that of incoming links. Internal link structure also plays a big part in user experience, by giving visitors a logical way to navigate your website and find information related to their intent. Having a good link building strategy that takes internal hierarchy and page depth into consideration will increase conversions and other good metrics including time-on-page and time-on-site. First things first – lets take a look at the basics of internal link building and the mechanics behind it: The more internal links pointing to a page, the more value it has in Google’s eyes. Similar to how backlinks indicate a high value source of information, internal links give Google a good idea of how important a page is in regard to the other content on your website. The importance of […]
3 Ideas for Boosting Your SEO Using Links

3 Ideas for Boosting Your SEO Using Links

It is often overlooked, but it’s without a doubt that links are an integral part of Google’s search algorithm. If two sites have equally strong content, the website that doesn’t have any backlinks will never compete successfully against a site that does. Contextual links are the strongest you can acquire, but they are also the most difficult. These are links that are in the body text and usually surrounded by good content. Links that are positioned in footers or sidebars are generally less potent. Here are 3 tips to acquiring good quality, contextual links: Content Curators Content curators scour search engines and social media to find useful content and by connecting with them and offer them quality content, you have a good chance of creating a contextual link embedded in good content. A smart google search relevant to your topic will likely net you a variety of curation websites to visit, where you can contact the authors to build a relationship, offer them constructive advice or point them in the direction of interesting articles they may want to use and potentially receive a link in return. Infographics An infographic is a quality and useful resource to share with other websites, […]
Mobile First Index, a Refresher

Mobile First Index, a Refresher

The new Mobile First Index continues to roll out and it’s a hot topic in the SEO industry. We’ve talked about it in the past, but now it’s time for a refresher to ensure you’re completely on board for this new Google experience. In March of 2018, Google rolled out a new mobile first index. But what does that mean? Well, going forward, Google will rank your website based on the mobile version rather than thee desktop version. Historically, Google’s indexing and ranking system have always used the desktop version to rank your site, but now since the majority of users are using their mobile devices for browsing the web and making searches, Google will look at the mobile version of your site and use that in search results in order to offer a better mobile experience to its customers. Each website is now evaluated individually and ranked based on how mobile-friendly it is (among many other factors of course). If your website doesn’t have a mobile version, you don’t need to particularly worry about the mobile first index. Google will just use the desktop version to rank your site. But you should really consider making your website mobile friendly, […]
8 SEO Trends Heating Up In 2018

8 SEO Trends Heating Up In 2018

We already wrote about some SEO Trends to watch in the New Year, but we think it’s about time for a refresher. Here are some of the hottest topics being talked about in SEO so far this year: Voice Search We’ve been talking about optimising for voice search for quite some time now, and it’s only going to become more relevant. There’s no doubt about it: voice search will change how we create and optimise content, particularly how it relates to searcher intent. SSL / HTTPS Google announced quite some time ago that rankings would be impacted by website security certificates (SSL). Now browsers like Chrome display warnings if a website isn’t HTTPS secured. If you haven’t done so already, it’s important that you take the plunge and install a security certificate on your domain – it’s quite cost effective. Searcher Intent It’s obvious that Google continues to improve the way it serves results to its users, particularly in how it aims to serve quality content that is most relevant to the searcher’s query. It’s time that we optimise beyond simple keywords and traditional ranking factors to understand the types of content the search engines deem relevant for priority terms. […]
What’s happening to .EU domains after Brexit?

What’s happening to .EU domains after Brexit?

You’d have to be living in a cave if you haven’t seen Brexit invading headlines for quite some time now. Apparently, it will be impacting the web in surprising new ways too! In an official statement, the European Commission announced it will be cancelling all circa 300,000 domains under the .eu top-level domain that have a UK registrant, following Britain’s eventual withdrawal from the EU. “As of the withdrawal date, undertakings and organizations that are established in the United Kingdom but not in the EU and natural persons who reside in the United Kingdom will no longer be eligible to register .eu domain names,” the document states or if they are .eu registrants, to renew .eu domain names registered before the withdrawal date.” This obviously will have some very serious implications for companies in the UK who have been building their brand on .eu domains. It also surprisingly goes against internet norms, which usually permits grandfathering of domains. For example, the .SU domain (Soviet Union) still exists, even though the region itself ceased to exist all the way back in 1991. The EU does have the right to do whatever it wants with the .EU domain, and the original, 2006 […]