SEO – Latest News
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In the ever-changing and ever-evolving world of SEO it is important to keep fully updated with the latest techniques and trends. We have listed 4 old school ‘off-page’ techniques that could earn you a Google penalty if you are still using them in 2019. 1. Using Paid Links Including ‘Rented’ For Link Building Paid links are strictly forbidden by Google, but in the past purchasing links was a standard ‘black hat’ SEO technique and it proved to be very effective for those using it. Because of their simplicity and low cost they were extremely popular. SEO’s regularly brought backlinks in bulk, they then stuffed the website with those links and simply waited for the SERPs to improve. Rented links were just what the name suggests, sites brought links for a certain period of time. Once the time ran out, a site could rent those links once again or they would go back onto the market. SEO’s regularly used these and it was a fast way for them to make money, packing a client’s site with links, watch the SERPs improve, the links expire and the client re-buys the links. 2. Automatic Link Generation and Purchase Automatic link generation was one […]
https://soaronline.co.uk/wp-content/uploads/2019/03/digital-assistant.jpg 667 1000 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2019-03-18 14:01:532019-03-18 14:01:53Optimising for voice search and digital assistants in 2019
Let’s take a look at the growing range of digital assistants and how to optimise for increasingly popular voice searches. The truth is, voice search is on the rise with no indication of slowing down. Have you optimised your website for voice queries? Your competitors may have already been ahead of the curve and begun optimising their content for digital assistants, and if so, you could be losing out on valuable traffic, leads and sales. If you haven’t started to optimise for voice search, don’t worry, we’ve put together a refresher that covers the most popular digital assistants and what you can do to make your website voice search ready. Voice Search and the mobile experience The way that search operates on mobile was quite the surprise to many webmasters. When the mobile “revolution” occurred, a lot of websites were caught off guard, as marketers and SEOs alike thought that old school websites would rank just as well on mobile as they did on desktop. They learned the hard way that a whole new form of optimisation had to be implemented in order to satisfy mobile platforms. The same approach can be said for voice search. Many people are opting […]
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Over recent years, the length of content has been a hot date, with SEO gurus often preaching that extremely length content is required in order to garner any success. It’s true that the length of content does have a bearing on rankings, although it’s not the most important factor. In fact, it’s as the old saying goes “quality over quantity” in the eyes of Google. If your focus is on the length of your content, it’s a natural occurrence that you reduce the value of each word (i.e stretching a point to 1,000 words when it could be covered concisely in just 300 purely for ranking benefits). Whilst having lengthy content may give you an initial boost in rankings, it is directly going against what Google has been requesting more and more decisively over recent years; good quality content. Their aim is to serve valuable and accurate information to their users, not necessarily the longest pages. More often than not, users are looking for quick and concise answers to their queries after all. With that being said, here are 3 quick points that are more important to focus on than the length of your content: Providing Value As touched upon […]
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There are a number of common SEO errors that crop up time and time again and most of them are fixed with very little effort. It’s important that your website has a sound foundation that allows search engine spiders to easily crawl it to give you the best chance of getting those highly sought-after ranks. Here are some common errors and some very simple steps you can action on your journey to making your website search engine friendly: Sitemap Not Found Sitemaps are a useful way of portraying the general structure of your data and allows search engines to see which content takes priority. It by no means guarantees that your content will be indexed but it is very good practice to have a sitemap in place. Google’s Webmaster Tools has an in-depth guide to sitemaps and is a great place to start if you want to learn more about them and implement one on your site. Canonical Domain Check Failed Failing a canonical domain check is usually an indication that your homepage is accessible via multiple URLs. The most common reasons for this include having a www and none-www version of your homepage, as well as with and without […]
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Viewing the ‘bigger picture’ of your website’s SEO and marketing performance is vitally important. It’s all well and good focusing on different aspects like link building, Meta tags and speed, but when you start to think about how they all link together in an organic ecosystem, your search engine optimisation efficiency will skyrocket. Consider how each activity affects or relies on another. For example, sending high quality links to a website that loads at a snail’s pace isn’t going to get you anywhere. As is publishing great content that is impossible to read on a mobile device. It’s important to follow best practice for each SEO task individually as well as overall. Here are four aspects of SEO that are possibly the most important to consider when designing and auditing your website. Quality Content By now it should be clear that content is king. But it’s not as simple as just having pages and pages of content up on your website with keywords in mind. A whopping 91 percent of online content generates no traffic from Google, according to research conducted by Ahrefs. But why? What is it in particular that Search Engines are looking for when it comes to […]
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You may have seen dwell time be mentioned in marketing and SEO articles, across social media and in seminars. However, it can often be one of those ‘buzz words’ that gets thrown around with little to no explanation or understanding behind it. What exactly is dwell time? Is it even used by search engines? Does Google use it as part of its ranking algorithms? Let’s dive into what dwell time is, how it’s used and whether you need to do anything about it: What is dwell time? Dwell time refers to the length of time that someone spends looking at a page on a website after they’ve clicked through from search engine results, but before they click back to the SERP. It’s a common habit and you’ve most likely even done it yourself. It typically occurs when you have clicked through to a website following a search, briefly assessed whether it has given you the information you need or not, and if it hasn’t you click back to the search results. Alternatively some sites may give you exactly the information you’re looking for. Dwell time is a valuable metric to assess for both website owners and search engines. Generally, the […]
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Website metrics is often the missing piece to one’s online activity puzzle, particularly when it comes to really taking hold of the reigns and raising your search engine presence. Knowing your audience, the volume of traffic to your website and where that traffic is coming from is highly valuable information. It isn’t just a case of setting up a Google Analytics account and leaving it be – how often do you really check your website’s metrics? In fact, research shows that the majority of people don’t even consider their website traffic reports more than once per month. Whilst this may be sufficient for a lot of the data, there are a number of specific metrics you should be monitoring very closely to ensure your online strategy is running smoothly. Visitors and Pageviews Keeping an eye on the number of unique visitors your website is receiving, and how many views each page gets, is a useful baseline to monitor in order to evaluate how your website is performing in general. If there are any significant peaks or troughs in the data, these will be easy to identify and act upon accordingly. Conversion Rates Whilst the above will tell you the overall […]
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Google’s focus on the mobile experience continues to increase in prominence, particularly with the official unveiling of the mobile-first index. You may have even received a notification in your Google Search Console that your website(s) has been enrolled in the index already. If you have a fully responsive website that loads fast on mobile, you are already in a good position for the mobile-first index – but that doesn’t mean there isn’t room for improvement. This is where Accelerated Mobile Pages (AMP) step in; an open source initiative that is designed to make the transition to a fully mobile responsive (regardless of device) website easier. It essentially strips down HTML files to make a super-fast, mobile-friendly copy of your web page. You may have seen some already, which are distinguished by a small lightning bolt symbol in the SERPs. But to some, the task of implementing AMP seems daunting and many are sceptical to its benefits. One thing to note is that the AMP project is continuously under development and is by no means the finished article. This in itself goes to show that it is actively supported by Google and will no doubt be among their standard roster going […]
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The online landscape is becoming increasingly competitive for brands old and new, making organic SEO more vital than ever. A study showed that in 2018, a huge one third of consumers started their online purchases with a search on Google or other search engine, and we can only imagine that this number will grow exponentially. In order to compete on an SEO level, a solid strategy and foundation is a must. Before you can improve your SEO and Google rankings, you first have to know where to start and where you need to go. But don’t worry, we’ve put together 4 starting blocks for you to get right first in order for your brand to be more competitive in search engine optimisation. 1. Crawlability & Crawl Budget First thing’s first – in order to be indexed on Google, your site has to be crawlable. So if you’re starting from scratch, your very first port of call should be to ensure your website is visible to search engine bots. This means taking a look at your robots.txt file and making sure it isn’t stopping Google or other bots from crawling your site. Not only this, but you’ll want to give the […]
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