SEO – Latest News
https://soaronline.co.uk/wp-content/uploads/2019/03/top-4-seo.jpg 667 1000 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2019-03-04 12:38:032019-03-06 09:30:174 On-Site SEO Factors That Matter Most
Viewing the ‘bigger picture’ of your website’s SEO and marketing performance is vitally important. It’s all well and good focusing on different aspects like link building, Meta tags and speed, but when you start to think about how they all link together in an organic ecosystem, your search engine optimisation efficiency will skyrocket. Consider how each activity affects or relies on another. For example, sending high quality links to a website that loads at a snail’s pace isn’t going to get you anywhere. As is publishing great content that is impossible to read on a mobile device. It’s important to follow best practice for each SEO task individually as well as overall. Here are four aspects of SEO that are possibly the most important to consider when designing and auditing your website. Quality Content By now it should be clear that content is king. But it’s not as simple as just having pages and pages of content up on your website with keywords in mind. A whopping 91 percent of online content generates no traffic from Google, according to research conducted by Ahrefs. But why? What is it in particular that Search Engines are looking for when it comes to […]
https://soaronline.co.uk/wp-content/uploads/2019/02/dwell-time.jpg 667 1000 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2019-02-25 11:14:492019-03-06 09:30:33Dwell Time: What is it and how does it impact SEO?
You may have seen dwell time be mentioned in marketing and SEO articles, across social media and in seminars. However, it can often be one of those ‘buzz words’ that gets thrown around with little to no explanation or understanding behind it. What exactly is dwell time? Is it even used by search engines? Does Google use it as part of its ranking algorithms? Let’s dive into what dwell time is, how it’s used and whether you need to do anything about it: What is dwell time? Dwell time refers to the length of time that someone spends looking at a page on a website after they’ve clicked through from search engine results, but before they click back to the SERP. It’s a common habit and you’ve most likely even done it yourself. It typically occurs when you have clicked through to a website following a search, briefly assessed whether it has given you the information you need or not, and if it hasn’t you click back to the search results. Alternatively some sites may give you exactly the information you’re looking for. Dwell time is a valuable metric to assess for both website owners and search engines. Generally, the […]
https://soaronline.co.uk/wp-content/uploads/2017/07/metrics.jpg 300 600 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2019-02-04 16:50:072019-03-06 09:31:05Top 5 Website Metrics You Should Be Checking Daily
Website metrics is often the missing piece to one’s online activity puzzle, particularly when it comes to really taking hold of the reigns and raising your search engine presence. Knowing your audience, the volume of traffic to your website and where that traffic is coming from is highly valuable information. It isn’t just a case of setting up a Google Analytics account and leaving it be – how often do you really check your website’s metrics? In fact, research shows that the majority of people don’t even consider their website traffic reports more than once per month. Whilst this may be sufficient for a lot of the data, there are a number of specific metrics you should be monitoring very closely to ensure your online strategy is running smoothly. Visitors and Pageviews Keeping an eye on the number of unique visitors your website is receiving, and how many views each page gets, is a useful baseline to monitor in order to evaluate how your website is performing in general. If there are any significant peaks or troughs in the data, these will be easy to identify and act upon accordingly. Conversion Rates Whilst the above will tell you the overall […]
https://soaronline.co.uk/wp-content/uploads/2019/01/AMP-2019.png 385 770 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2019-01-28 15:27:532019-03-06 09:31:23AMP in 2019 – worth it?
Google’s focus on the mobile experience continues to increase in prominence, particularly with the official unveiling of the mobile-first index. You may have even received a notification in your Google Search Console that your website(s) has been enrolled in the index already. If you have a fully responsive website that loads fast on mobile, you are already in a good position for the mobile-first index – but that doesn’t mean there isn’t room for improvement. This is where Accelerated Mobile Pages (AMP) step in; an open source initiative that is designed to make the transition to a fully mobile responsive (regardless of device) website easier. It essentially strips down HTML files to make a super-fast, mobile-friendly copy of your web page. You may have seen some already, which are distinguished by a small lightning bolt symbol in the SERPs. But to some, the task of implementing AMP seems daunting and many are sceptical to its benefits. One thing to note is that the AMP project is continuously under development and is by no means the finished article. This in itself goes to show that it is actively supported by Google and will no doubt be among their standard roster going […]
https://soaronline.co.uk/wp-content/uploads/2019/01/seo-building-blocks.png 385 770 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2019-01-28 11:13:542019-03-06 09:31:344 SEO Building Blocks – A foundation for your brand
The online landscape is becoming increasingly competitive for brands old and new, making organic SEO more vital than ever. A study showed that in 2018, a huge one third of consumers started their online purchases with a search on Google or other search engine, and we can only imagine that this number will grow exponentially. In order to compete on an SEO level, a solid strategy and foundation is a must. Before you can improve your SEO and Google rankings, you first have to know where to start and where you need to go. But don’t worry, we’ve put together 4 starting blocks for you to get right first in order for your brand to be more competitive in search engine optimisation. 1. Crawlability & Crawl Budget First thing’s first – in order to be indexed on Google, your site has to be crawlable. So if you’re starting from scratch, your very first port of call should be to ensure your website is visible to search engine bots. This means taking a look at your robots.txt file and making sure it isn’t stopping Google or other bots from crawling your site. Not only this, but you’ll want to give the […]
https://soaronline.co.uk/wp-content/uploads/2019/01/ppc-phone-enquiries-1.png 667 1000 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2019-01-21 10:40:032019-03-06 09:31:45Top 5 Tips for Using PPC
These days making a phone call directly from a piece of content has become super simple thanks to the use of Click-to-call text and direct dialling from voice assistants. With these advancements in interaction, conversion, AI and PPC comes the need to adapt your paid search strategy in order to compete with the market and get the most out of your budget. Below are our top 5 tips for getting the most “bang for your buck” when it comes to PPC and attracting inbound telephone enquiries. Use AI for CPC Bidding Google’s AI has come a long way, and it’s implementation into PPC is a huge benefit for paid search managers. Setting bids manually can be a very time-consuming task and, more often than not, involves a lot of guess work. This is where Google’s AI steps in. Not only will it make your time more efficient, but it’s likely to improve the performance of your work, too. The fantastic Smart Bidding feature is very in depth and takes a multitude of factors in to consideration and crunches the numbers and data for you. Smart Bidding benefits include: Advanced machine learning Flexible performance Contextual signals Transparent performance reporting Call Extensions […]
https://soaronline.co.uk/wp-content/uploads/2019/01/technical-seo.jpg 518 920 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2019-01-07 10:19:572019-03-06 09:31:50Top Tips For Improving Your Technical SEO
Technical SEO is the real nitty gritty part of organic search engine optimisation, and it often times the aspect that sets you apart from your competitors and gives you an edge. But it can be quite easy to get lost in the inner workings of your website and suffer from little return on your investment of time and effort. It’s important in this case to prioritise your tasks and accomplish your goals. We’ve broken down Technical SEO into manageable chunks for you, so that you can get into the routine of best technical SEO practice. However, don’t forget to have a solid on-page and off-page SEO strategy in place also, as purely focusing on technical SEO won’t net you many results either. With that being said, lets dive right into it: 1. Indexing and Crawlability In a nutshell, if your pages can’t be crawled, they can’t be indexed and if they can’t be indexed, they will never be found on Google. It’s important to remember that the Google bots are exactly that – robots. They have a sole purpose and little intelligence outside of crawling a website and reporting findings back to the mothership. You will want to give them […]
https://soaronline.co.uk/wp-content/uploads/2019/01/planning.jpg 518 920 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2019-01-03 16:48:562019-03-06 09:32:015 SEO Factors to Plan for in 2019
Happy New Year to everyone, we hope you had a fantastic festive period and are looking forward to having another strong year in whatever business you are pursuing. As we settle into 2019, it’s important to have a clear structure to our SEO strategy, and whilst everyone’s online marketing pursuits will be different, there are key areas that everyone should be taking into consideration when planning out their year ahead. With that said, lets dive into 5 key SEO factors that you should be monitoring in 2019 (and beyond): Familiarise yourself with Structured Data If you haven’t already implemented it in 2018, you should make it your priority to get familiar with structured data and how it is relevant to your website. Structured data and schema markup is particularly effective for producing rich snippets in search results that will help you stand out from the competition. The good thing about structured data is that the syntax and construction is the same for everybody, it’s just a case of copying and pasting the framework and inserting information that is relevant to your content. Implement Structured Data Correctly – Mistakes are costly! Whilst the process of adding structured data can be straightforward […]
https://soaronline.co.uk/wp-content/uploads/2018/12/seo-avoid.jpg 518 920 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2018-12-10 09:53:162019-03-06 09:32:326 Outdated SEO Tactics to Avoid in the New Year
We’re always harping on about how organic SEO is a changing landscape and that it’s important to keep on top of the latest trends and Google algorithm updates. This hasn’t changed, however it’s important to note that whilst you are adopting new techniques, some practices become outdated by Google and, in some cases, can even be harmful to your rankings if you continue to apply them. These “old ways” are more common than you would think, and to some people they may even be second nature when setting up a new website. These tactics will have worked a few years ago, but now many of them are just defunct. With the New Year just around the corner, you may be looking to give your website an SEO audit and overhaul to keep things fresh. Below are 6 of the most common outdated SEO tactics that are still employed all too often, that you should most definitely avoid: Keyword Stuffing Most people by now are aware of keyword stuffing and just how bad it is for your organic SEO. It’s one of the oldest tactics and one of the worst these days, involving adding your keywords multiple times in just about […]
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