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Top 5 Digital Marketing stats of 2017 so far!

Top 5 Digital Marketing stats of 2017 so far!

1. On Instagram using an Emoji can generate up to 17% more engagement Quintly conducted a study recently and found that using an emoji in your Instagram post will result in 17% more interaction. Over 23,000 profiles and 6,000,000 profiles were analysed, the accounts which included emojis have a 2% interaction rate compared to the 1.7% without. They also conducted a study on the most used emoji on Instagram (diagram above). 2. Donald Trump’s inauguration generated 15 million social media engagements On the day of Donald Trump’s inauguration there was a staggering 15 million engagements on social posts on Facebook & Twitter alone. The engagement rate was at its most high when the Obama family met Donald Trump at the White House – at moment now notorious for Michelle Obama’s facial expressions. 3. Total spending on Internet advertising predicted to grow by 12% in 2017 A study found that during 2017 total spending on digital/internet advertising is set to grow by 12.6%. Internet spending is set to become the largest advertising medium taking over television ads. However, traditional (non-digital) advertising spend is set to drop by 2%. 4. Email Marketing provides the best ROI of any digital marketing channel Over […]
SEO 101 – A Guide for Startups

SEO 101 – A Guide for Startups

At Soar Online we have put together a list of the SEO 101 basics that your website needs to help drive traffic, increase ranking positions and help brand recognition. Domain Reputation The expiration date of your domain will have an impact on the ranking of your website. The date shows Google how long your site has been around and by extending the expiration date – it shows the search engines how long you are planning to stick around. Secure Sockets Layer Certificate Earlier this year Google announced that websites with an SSL (Secure Sockets Layer) Certificate would be awarded a higher ranking. Another key point to remember that if a website is taking personal information of the user, they must have an SSL Certificate. If not Chrome browser will alert the user that the site is not secured. Fast Load Times The Google Crawlers prefer to see websites with faster load times and higher Uptime. The load time all depends on the hosting equipment of your website, which can help deliver the website faster to users. Try to select a hosting site with high bandwidth speed and up-to-date hardware. This will be a major benefit to your SEO and users. […]
Mobile Optimisation Vital for SEO Success in 2017

Mobile Optimisation Vital for SEO Success in 2017

This year will see Google implementing their Mobile-First Index and no doubt this will feed into the algorithms for their search engine results shortly afterwards. So what does this mean for your business’s website? Well without getting to technical, if your website is not well optimised for delivery on mobiles and tablets…your ranking positions will suffer! For anyone involved with Online Marketing this is no real lightbulb moment, they will already know that over 60% of searches on Google are now done on mobile devices. Is this number increasing? evidence from analytics shows us it is and at quite a rate. As mobile devices, applications and websites become stronger and more affordable there is nothing to suggest that anything will buck the trend. Optimising for mobiles is no longer a ‘wish-list’ item. You have to react to what your customers and potential customers are looking for, and they are looking for websites that offer a quick and easy to use mobile search experience. Google likes the idea too! You will be rewarded with better ranking positions. As yourself this – would you choose a physical location for your business in a geographical area that was not popular with your customers? […]
SEO Problems That Can Be Damaging Your Website

SEO Problems That Can Be Damaging Your Website

Regularly checking your websites SEO is invaluable. We have compiled a list of problems you may encounter and how to fix them.  Internal Links and Structure The internal linking structure has a huge impact on the crawlability of your site for search spiders. When thinking about the implementing your internal link structure consider the following aspects Scalable internal linking with plugins Using optimised anchor text without over-optimising How internal linking relates to your main site navigation Putting a big focus on internal links can help give your website a further push up the search engines. Check how easy it is to navigate your website clicking on in-content, editorial-type links on your blog posts, product pages, and important site pages. Where ever you have missed an opportunity to add a link make sure you take advantage. Always keep internal links in mind when creating new pages and content, don’t miss the chance to link well and improve your site. Word Count & Page Size Having pages with unnatural word counts and sizes can be a big issue. Adding items such as short code which contains massive blocks of text can be seen as intentional cloaking by Google and lead to penalties. […]
Five Steps To Help Build A Successful SEO Strategy

Five Steps To Help Build A Successful SEO Strategy

Building a successful SEO strategy for your business can seem like a daunting task, but we have put together a list of five simple steps that can help you along the way. Select the right pages to promote and optimise SEO can be an expensive business, particularly if you are trying to get high-rankings in a competitive field such as legal services or real estate. But if you select and prioritise the right pages you can still see effective results. To begin with only select pages that are specialised for your field of expertise, already well ranked and generate traffic. Once you have selected these pages, spend time correctly optimising them so you can gain as much ‘juice’ as possible. Trying to cover every page on your website at once is a herculean task. So starting small and working your way up is a more cost effective and time effective way of enhancing your SEO. Competitor analysis Seeing what your competitors doing and how they are doing it is essential. When analysing what they are doing it is important to look at on-page and off-page factors which are listed below: On-page Factors to Analyse Keywords URLs Titles (H1’s, H2’s etc) […]
Black Hat SEO vs. White Hat SEO

Black Hat SEO vs. White Hat SEO

When marketers are looking at their marketing strategy and how to generate traffic through links they face two choices on the techniques they can use, White Hat or Black Hat (hero or villain). Much like the guests in the hit show on Sky Atlantic Westworld, marketers must choose between white hat or black hat link building strategies to elevate their content marketing efforts. Black Hat Techniques You Want To Avoid Marketers who use black hat techniques break the rules in order to achieve high-rankings and these are some of the things to look out for. Unrelated Keywords – One way to generate traffic through links is stuffing your content with unrelated keywords. It throws up an immediate red flag to Google and the search engines, because of how unnatural it looks. Automated Content – It isn’t hard to recognise a bot comment in content. While the text will contain one or two keywords which will help the URL rank higher, it’s randomly generated and makes absolutely no sense to the reader. Invisible Text – One of the most common black hat techniques is to hide text or links on a page to help improve rankings. Usually this will see sites […]
An Agencies Guide to SEO Resellers

An Agencies Guide to SEO Resellers

Imagine a client asks you for SEO services. You accept because you don’t want to lose the business relationship with the client – but where do you go from here without the proper expertise? Well one of the best options would be to come to a SEO reseller. What are SEO Resellers? To put it simply an SEO reseller is an agency that specialises in SEO, providing those specialist services to other agencies for example design, development and marketing agencies. These are usually teams of experts with a vast knowledge base, with a reputation of delivering high quality SEO and results. SEO resellers typically have extensive relationships with publishers, editors and writers to get high-quality backlinks at scale. They usually have a team of copywriters to help you craft content – a key component of SEO. To summarise SEO resellers can be a valuable tool for helping deliver high-quality SEO – without having to hire in-house staff at a longer term cost. The Benefits of SEO Resellers 1 – In-House SEO can be expensive SEO is one of the most expensive aspects of business, especially if you want it done correctly and to a high-standard. But outsourcing your SEO can […]
Lead Generation Ideas That Can Help Improve Your Conversion Rate

Lead Generation Ideas That Can Help Improve Your Conversion Rate

Lead generation and conversion rates are some of the most important aspects of your website and are crucial for generating online business. As we head into 2017 we have put together a list of five ideas that can help you increase the conversion rate of your website. Place your call-to-action in people’s natural eye line While this may seem like a pretty obvious statement, not many companies actually take the time to put their main CTA in the right place to generate interest and enquiries. It is considered to place your CTA above the fold, it is still important to tweak and test which CTA placement has the most impact for your website. A study of how people read websites shows that placing your primary CTA in the top right of your site – directly across from your company name. As the reader reads across the top of your website, the CTA should grab their attention. Keep this in mind when you’re placing your CTAs, especially on your homepage and your other popular webpages. Don’t be afraid to use pop-up forms & slide-in forms While many consider pop-ups to be an irritant, if they are used in the correct way […]
How To Optimise Meta Title Tags for your Website

How To Optimise Meta Title Tags for your Website

Title tags are a basic consideration when optimising your website but still carries weight with Google. Yet we still see bad examples of title tags in search results pages so I thought I would cover this in more depth. We are always asked the same questions from junior SEO’s in our training sessions, when it comes to On Page Optimisation: What is a title tag? How do you write one correctly? Why are title tags important? Do they actually help with getting better results in the search listings? So for those interested in knowing more, here is my advice regarding meta tags in general: What are meta tags? Meta tags are HTML elements that provide information about a web page for search engines and website visitors. These elements must be placed as tags in the <head> section of a HTML document. These elements are: Title tag Meta description tag Keyword tag (Now redundant) What is a title tag? Title tags are used to tell search engines and visitors what any given page on your site is about in the most concise and accurate way possible. This title will then appear in various places around the web, including the tab in […]