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Five Steps To Help Build A Successful SEO Strategy

Five Steps To Help Build A Successful SEO Strategy

Building a successful SEO strategy for your business can seem like a daunting task, but we have put together a list of five simple steps that can help you along the way. Select the right pages to promote and optimise SEO can be an expensive business, particularly if you are trying to get high-rankings in a competitive field such as legal services or real estate. But if you select and prioritise the right pages you can still see effective results. To begin with only select pages that are specialised for your field of expertise, already well ranked and generate traffic. Once you have selected these pages, spend time correctly optimising them so you can gain as much ‘juice’ as possible. Trying to cover every page on your website at once is a herculean task. So starting small and working your way up is a more cost effective and time effective way of enhancing your SEO. Competitor analysis Seeing what your competitors doing and how they are doing it is essential. When analysing what they are doing it is important to look at on-page and off-page factors which are listed below: On-page Factors to Analyse Keywords URLs Titles (H1’s, H2’s etc) […]
Black Hat SEO vs. White Hat SEO

Black Hat SEO vs. White Hat SEO

When marketers are looking at their marketing strategy and how to generate traffic through links they face two choices on the techniques they can use, White Hat or Black Hat (hero or villain). Much like the guests in the hit show on Sky Atlantic Westworld, marketers must choose between white hat or black hat link building strategies to elevate their content marketing efforts. Black Hat Techniques You Want To Avoid Marketers who use black hat techniques break the rules in order to achieve high-rankings and these are some of the things to look out for. Unrelated Keywords – One way to generate traffic through links is stuffing your content with unrelated keywords. It throws up an immediate red flag to Google and the search engines, because of how unnatural it looks. Automated Content – It isn’t hard to recognise a bot comment in content. While the text will contain one or two keywords which will help the URL rank higher, it’s randomly generated and makes absolutely no sense to the reader. Invisible Text – One of the most common black hat techniques is to hide text or links on a page to help improve rankings. Usually this will see sites […]
An Agencies Guide to SEO Resellers

An Agencies Guide to SEO Resellers

Imagine a client asks you for SEO services. You accept because you don’t want to lose the business relationship with the client – but where do you go from here without the proper expertise? Well one of the best options would be to come to a SEO reseller. What are SEO Resellers? To put it simply an SEO reseller is an agency that specialises in SEO, providing those specialist services to other agencies for example design, development and marketing agencies. These are usually teams of experts with a vast knowledge base, with a reputation of delivering high quality SEO and results. SEO resellers typically have extensive relationships with publishers, editors and writers to get high-quality backlinks at scale. They usually have a team of copywriters to help you craft content – a key component of SEO. To summarise SEO resellers can be a valuable tool for helping deliver high-quality SEO – without having to hire in-house staff at a longer term cost. The Benefits of SEO Resellers 1 – In-House SEO can be expensive SEO is one of the most expensive aspects of business, especially if you want it done correctly and to a high-standard. But outsourcing your SEO can […]
Lead Generation Ideas That Can Help Improve Your Conversion Rate

Lead Generation Ideas That Can Help Improve Your Conversion Rate

Lead generation and conversion rates are some of the most important aspects of your website and are crucial for generating online business. As we head into 2017 we have put together a list of five ideas that can help you increase the conversion rate of your website. Place your call-to-action in people’s natural eye line While this may seem like a pretty obvious statement, not many companies actually take the time to put their main CTA in the right place to generate interest and enquiries. It is considered to place your CTA above the fold, it is still important to tweak and test which CTA placement has the most impact for your website. A study of how people read websites shows that placing your primary CTA in the top right of your site – directly across from your company name. As the reader reads across the top of your website, the CTA should grab their attention. Keep this in mind when you’re placing your CTAs, especially on your homepage and your other popular webpages. Don’t be afraid to use pop-up forms & slide-in forms While many consider pop-ups to be an irritant, if they are used in the correct way […]
How To Optimise Meta Title Tags for your Website

How To Optimise Meta Title Tags for your Website

Title tags are a basic consideration when optimising your website but still carries weight with Google. Yet we still see bad examples of title tags in search results pages so I thought I would cover this in more depth. We are always asked the same questions from junior SEO’s in our training sessions, when it comes to On Page Optimisation: What is a title tag? How do you write one correctly? Why are title tags important? Do they actually help with getting better results in the search listings? So for those interested in knowing more, here is my advice regarding meta tags in general: What are meta tags? Meta tags are HTML elements that provide information about a web page for search engines and website visitors. These elements must be placed as tags in the <head> section of a HTML document. These elements are: Title tag Meta description tag Keyword tag (Now redundant) What is a title tag? Title tags are used to tell search engines and visitors what any given page on your site is about in the most concise and accurate way possible. This title will then appear in various places around the web, including the tab in […]
10 Tips For Writing Great SEO Copy on Your Website

10 Tips For Writing Great SEO Copy on Your Website

SEO is continuously evolving. Being able to adapt and produce high quality and original content, allows you to stay on top of this ever-changing landscape. Here are ten vital tips that will help keep you stay on top of the required standards for seo content writing. 1 – Meta Content is Key Think of meta titles and descriptions as a form of “free PPC” for Google – missing out these crucial elements of content writing could be costly. Always remember when you are writing meta content to hit the maximum character limit, but once you hit the max, make sure you stop. Google recently changed its restrictions on meta title and meta description length allowances; title tag length is now 70-71 characters and meta description is 100 characters per line. So there’s plenty of room for you to really sell your content with valuable keywords. A key thing to remember when writing your meta description is to not “describe” the post or content. Try to really make someone click through to your content with an engaging meta description, don’t be bland. 2 – Make the content relevant to your embedded links If you are using phrases such as “click here” […]
How long should your blogs and posts be?

How long should your blogs and posts be?

Blog posts can form a key part of your SEO strategy but how long should they be, to have a real impact on your website? For your blogs to rank with the search engines it has to be at 300 words in length, but the longer a post the easier it is for it to rank. However a longer post is harder to create and it can be difficult to make it readable or keep the reader engaged with your content. Posts which contain more than a 1000 words have a chance to rank higher with Google than a post which only contains 300 words. They can also really help the growth of organic traffic to your website. Why do longer blog posts rank better with search engines? There are various reasons why posts and blogs with 1000 words or more rank better with search engines. One of the biggest factors is that if your content is lengthy Google has more chance to determine what you are writing about. Therefore if your copy is properly optimized the keywords you wish to rank for, they will appear more often and hey presto no need for keyword stuffing. Chances are your keywords […]