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Going Virtual – Tips for hosting a successful virtual meeting

Going Virtual – Tips for hosting a successful virtual meeting

Whilst virtual or digital conferences and events aren’t an entirely new technology, the restrictions of the COVID-19 Pandemic has seen a drastic rise in businesses turning to the platform recently. From webinars, to launch events, to team meetings and industry conferences – online meetings have become commonplace and somewhat of a necessity during these times. For many businesses, however, the idea of hosting a virtual conference can be daunting. But don’t worry, we’ve come armed with a handful of tips to get you started on the path to hosting an awesome digital event.  Understand the technology First and foremost, its important to understand the technology you’ll be using and its purpose. All of the most popular video calling software have the same fundamental features, whether you’re using Google Hangouts, BlueJeans or the most popular platform: Zoom. Typically, the features you’ll need most are video capability, screen-sharing, mute button and a text chat for those not using a microphone. Test, Test, Test The last thing you want is to schedule an important meeting, only to have your video or your microphone functioning incorrectly. Run a test on your audio and video prior to starting – most video calling platforms offer tihis […]
What’s the Best Domain Extension For You?

What’s the Best Domain Extension For You?

The domain name for your business may be more important than you think – ultimately it’s the face of your online brand and the first thing customers learn about your online business. The very best domain names are familiar, relevant to the brand and easy to remember. Figuring out a domain name is only one piece of the puzzle, however. Picking the right domain extension is also crucial. Whether .com , .net or something else, this small piece of text has a big influence on your online presence and will aid in crafting how your visitors perceive your brand online. So how do you pick the right domain extension for your business?  Types of Domain Extensions Domain extensions can be categorised into three main types: Generic, Sponsored and Country. Generic Domain Extensions These types of extensions are the most commonly used by online businesses. A generic domain extension is available to anyone willing to make the purchase (and some are even free!). The most popular include .com, .co.uk, .org and .net although there are many other extensions available in this category. Sponsored Domain Extensions Domain extensions in this category typically require the business to meet a certain set of requirements […]
Customer Experience and Why It’s Vital for Success

Customer Experience and Why It’s Vital for Success

The easiest way to quantify customer experience is to step into the shoes of the customer for yourself. When was the last time you had a really great experience when making a booking, a purchase or even just browsing online? How did that experience leave you feeling? Did you visit that same company again or plan to in the future? On the flip side, what about the last time you had a terrible experience as a customer?  In simple terms: A happy customer is more likely to become a loyal customer. A loyal customer ultimately helps you to boost revenue in more ways than one. Not only may they offer repeat revenue, but they can also become a promotional tool for your business via word-of-mouth and brand advocation. This is why customer experience, particularly online, is crucial, as it has a profound impact on how customers see your business as a whole and is critical for sustained growth.  Importance of Customer Experience In today’s market, the customers hold all of the power – not the sellers.  Thanks to the world wide web, customers have access to a plethora of choices at the click of a button, giving them the ability […]
Searching Google via Siri & the Importance of Voice Search

Searching Google via Siri & the Importance of Voice Search

A recent update to the Google app on iOS allows a line of communication with Siri via Apple’s Shortcuts app. This will give iPhone users the ability to use Siri to search Google via voice, and stresses the importance of optimising for voice search in organic SEO. The Shortcuts app comes native installed on newer iPhone models, but is also free via the App store for those that don’t have it. The neat thing about Shortcuts is that you can create custom voice commands. These custom voice commands are able to trigger certain apps and certain functions. For example, thanks to the new update, Siri can communicate with the Google app and perform a search via the command “Hey Siri, Search Google for…” This update comes as a breath of fresh air to those who weren’t entirely happy with the search results Siri offers by default. The set up required is very little, so you can be up and running with Google search via Siri in a matter of minutes. Here’s how: First, you need to ensure your Google app is updated to the latest version (If you have automatic updates turned on, there’s nothing to worry about) You then […]
Outreach Link Building – The Ultimate Tip

Outreach Link Building – The Ultimate Tip

Link building is a vital part of a successful organic SEO campaign, and can quite often be the most difficult and time consuming when done correctly. Automation and mass-production of backlinks is a big no-no, and so a popular white-hat method for building links is to simply request them from relevant sites – this method is known as ‘outreach’. Link building outreach generally consists of a polite and well-constructed email to other site-owners, usually offering them a piece of quality content to post on their site with a link back to your website included. It’s a popular and effective method, but sometimes it takes far too many emails to see a return on your efforts. That’s where this amazingly simple yet powerful tip comes in to play.  By altering your outreach approach, you can drastically increase conversions and thus help your overall link building campaign. How to improve link building success Typically, an outreach approach would contain only one website that your want to promote, right? But what happens when you also include or recommend other similar (and notably more popular) websites? Let’s say you’ve written an awesome piece of content for a fitness instructor website, and want to gain […]
Old School ‘Off-Page’ SEO Techniques You Could Be Penalised For

Old School ‘Off-Page’ SEO Techniques You Could Be Penalised For

In the ever-changing and ever-evolving world of SEO it is important to keep fully updated with the latest techniques and trends. We have listed 4 old school ‘off-page’ techniques that could earn you a Google penalty if you are still using them in 2019. 1. Using Paid Links Including ‘Rented’ For Link Building Paid links are strictly forbidden by Google, but in the past purchasing links was a standard ‘black hat’ SEO technique and it proved to be very effective for those using it. Because of their simplicity and low cost they were extremely popular. SEO’s regularly brought backlinks in bulk, they then stuffed the website with those links and simply waited for the SERPs to improve. Rented links were just what the name suggests, sites brought links for a certain period of time. Once the time ran out, a site could rent those links once again or they would go back onto the market. SEO’s regularly used these and it was a fast way for them to make money, packing a client’s site with links, watch the SERPs improve, the links expire and the client re-buys the links. 2. Automatic Link Generation and Purchase Automatic link generation was one […]
Optimising for voice search and digital assistants in 2019

Optimising for voice search and digital assistants in 2019

Let’s take a look at the growing range of digital assistants and how to optimise for increasingly popular voice searches. The truth is, voice search is on the rise with no indication of slowing down. Have you optimised your website for voice queries? Your competitors may have already been ahead of the curve and begun optimising their content for digital assistants, and if so, you could be losing out on valuable traffic, leads and sales. If you haven’t started to optimise for voice search, don’t worry, we’ve put together a refresher that covers the most popular digital assistants and what you can do to make your website voice search ready. Voice Search and the mobile experience The way that search operates on mobile was quite the surprise to many webmasters. When the mobile “revolution” occurred, a lot of websites were caught off guard, as marketers and SEOs alike thought that old school websites would rank just as well on mobile as they did on desktop. They learned the hard way that a whole new form of optimisation had to be implemented in order to satisfy mobile platforms. The same approach can be said for voice search. Many people are opting […]
3 Things More Important for Your Content Than Content Length

3 Things More Important for Your Content Than Content Length

Over recent years, the length of content has been a hot date, with SEO gurus often preaching that extremely length content is required in order to garner any success. It’s true that the length of content does have a bearing on rankings, although it’s not the most important factor. In fact, it’s as the old saying goes “quality over quantity” in the eyes of Google. If your focus is on the length of your content, it’s a natural occurrence that you reduce the value of each word (i.e stretching a point to 1,000 words when it could be covered concisely in just 300 purely for ranking benefits). Whilst having lengthy content may give you an initial boost in rankings, it is directly going against what Google has been requesting more and more decisively over recent years; good quality content. Their aim is to serve valuable and accurate information to their users, not necessarily the longest pages. More often than not, users are looking for quick and concise answers to their queries after all. With that being said, here are 3 quick points that are more important to focus on than the length of your content: Providing Value As touched upon […]
5 SEO Errors You Can Easily Fix Today

5 SEO Errors You Can Easily Fix Today

There are a number of common SEO errors that crop up time and time again and most of them are fixed with very little effort. It’s important that your website has a sound foundation that allows search engine spiders to easily crawl it to give you the best chance of getting those highly sought-after ranks. Here are some common errors and some very simple steps you can action on your journey to making your website search engine friendly: Sitemap Not Found Sitemaps are a useful way of portraying the general structure of your data and allows search engines to see which content takes priority. It by no means guarantees that your content will be indexed but it is very good practice to have a sitemap in place. Google’s Webmaster Tools has an in-depth guide to sitemaps and is a great place to start if you want to learn more about them and implement one on your site. Canonical Domain Check Failed Failing a canonical domain check is usually an indication that your homepage is accessible via multiple URLs. The most common reasons for this include having a www and none-www version of your homepage, as well as with and without […]