Search Engine Marketing – Latest News

Things You Should Know – Invalid Clicks On Your AdWords Campaign

Things You Should Know – Invalid Clicks On Your AdWords Campaign

Each year invalid clicks cost online marketers millions of pounds in lost revenue and missed opportunities. If you are planning on running an AdWords campaign or are currently running an AdWords campaign it is vital that you stop this potentially crippling drain of marketing resources and funds. According to Google an invalid click and invalid click activity is defined as “any clicks or impressions that artificially inflate an advertiser’s costs, or a publisher’s earnings.” Even with all the precautions and security measures taken by Google’s Ad Traffic Quality team – click fraud is still a major issue. Last year around 90% of Google’s $74 billion revenue came from advertising – so they are committed to protecting users against issues such as click fraud. The company recently launched an in-depth Ad Traffic Quality Resource Centre designed for both advertisers and publishers. Monitor Your Ad Traffic Although Google will help monitor the traffic that your ads generate, it is imperative that you also monitor all the traffic and statistics yourself. Some of the easiest ways to monitor traffic are listed below: Segmenting Ad Traffic: This breaks down traffic based on different channels, making it easier for you to determine the affect these […]
Google AdWords Price Extensions Will Be Shown On All Devices

Google AdWords Price Extensions Will Be Shown On All Devices

Google AdWords will now show the price extensions across all available devices it has been confirmed. The price extensions were previously displayed underneath the mobile text ads, and were used by advertisers as a way of highlight specific products and/or services along with their corresponding costs. But now advertisers will be able to display the price extensions across all available devices without any extra effort. Advertisers can continue to use their price extension URLs as they had been previously set up, with the option to customize a mobile URL field with a link to a mobile-specific page. When advertisers are looking to set-up new Google advertisements, they can choose a minimum of three additional products or services to be displayed, with a maximum of eight. In addition to this up to five will be displayed in the Google search results. The click-through-rate of Google AdWords is significantly higher when using price extensions, it takes up a significant portion of the screen with new advertisements. So it will be interesting to see how this develops and how the ads will work on mobile displays along with desktop etc. The USA currently displays and it the search engines in the UK are […]
Are your competitors outperforming you? How to find out…

Are your competitors outperforming you? How to find out…

Here at Soar Online we believe that one of the key aspects to your online success is knowing how you perform against your competitors. This can be vital when deciding on PPC budgets/bids, your audience, your social media campaigns and much more. In 2017 we are living in an ever-expanding digital world, anything that happens online can be seen and monitored. Whether it’s a PPC campaign, a Facebook post or a website you visit using the correct tools you can find information about a company – this is also known as a ‘digital footprint’. This can be a scary concept, your companies online data can be found at any time by any one (within reason), but you can use this to your advantage. We can offer you a FREE competitor ranking report. Within this document we can provide you with the following information about your competition: Number of visitors they get to their website PPC campaign budgets & how much they spend with Google Number Social Media followers Engagement rate on Social Media (how they engage with their customers and top-performing posts) Top performing landing pages – which of their pages produces the most traffic Targeted key words for SEO/PPC […]
Reasons You Could Be Failing With Google AdWords

Reasons You Could Be Failing With Google AdWords

Google AdWords is one of the most important marketing tools available to your business but it can be difficult and frustrating for inexperienced users – which can lead people to quit. We have put together a list of problems that could be holding you back in your Google AdWords campaign. Short Tail Focus This is one of the big reasons people become frustrated with Google AdWords. Marketers focus on the short-tail keywords, even though they aren’t the most profitable or efficient for the campaign. People are drawn to the “high cost and risk” and “low probability of conversion” keywords. These can broad keywords, such as “men’s shoes.” Whereas they should be targeting “low cost and risk” and “high probability of conversion” keywords. These keywords focus more on descriptive phrases. This is what we call long-tailed keywords, like “red Nike men’s running shoes.” The longer-tail keywords are much more descriptive and narrowly defined, they are less competitive and can be more suited to your audience. Landing Pages Are Not Converting The goal of AdWords is to convert the user who clicks through to your landing page into a customer. But at times the landing pages can be packed with too much […]
2017 Digital Marketing Facts, Stats and Figures

2017 Digital Marketing Facts, Stats and Figures

It’s the year 2017; children now spend more time online than watching TV and playing consoles, the number of active Facebook accounts is larger than the world’s population 10,000 years ago, this truly is the ‘Digital Age’. Digital Marketing is no longer a luxury to a business, it’s a key factor in owning and running a business in 2017 and will more than likely be the main source of your leads. It’s around this time of year that companies are planning their budgets, projects and strategies. If you are unsure about where to invest this year, we have put together a list of facts and stats that will give you a good idea… 6 General Digital Marketing Statistics People now spend more time online than with TV and all other media (newspapers, magazines, etc.) combined. Users who revisit your website through digital re-marketing are 70% more likely to covert By 2020 72% of all UK online ad spending will be via mobile There are over 60 million blogs posted every month on WordPress alone In 2010 a company paid over £25 million for a domain name (insurance.com) There are over 100 million registered .com domain names 6 Social Media Statistics […]