Search Engine Marketing – Latest News
https://soaronline.co.uk/wp-content/uploads/2017/09/adwords-rotation.jpg 300 600 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/01/logo-300x138-1.png Soar Online2017-09-04 16:11:142019-03-06 09:38:11AdWords Ad Rotation Settings Being Trimmed
Recently Google announced that they would be making a change to the settings for ad rotation with AdWords. Whilst there were previously 4 settings available, these will now be sliced in half, leaving users with the following 2: “Optimize: Prefer best performing ads” and “Do not optimize: Rotate ads indefinitely.” Users will now also be able to adjust the rotation setting at the ‘ad group’ level as opposed to campaign level, giving a little more fine-tuning control. The aptly named ‘do not optimise’ setting will provide standard, even rotation (or ‘old school’ if you please!) whilst the new setting will optimise for clicks in each individual auction using signals like keyword, search term, device, location and more. Google suggests (strongly, might I add) that you run at least 3 ads in an ad group. They’re quoted stating “The more of your ads our system can choose from, the better the expected ad performance.” This move brings Google AdWords even more in line with the trend of giving control over to machine learning technology. We can expect this update to roll in late September, with the obvious next step to be phasing out “rotate indefinitely” completely.
https://soaronline.co.uk/wp-content/uploads/2017/08/business-seo-competitors-1.jpg 300 600 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/01/logo-300x138-1.png Soar Online2017-08-22 11:16:002019-03-06 09:38:48How are you Measuring Up to your Competitors?
Take the Guess Work Out of it Analyse Your Competitors Website Traffic Today Whether it is ‘work’ or on a ‘personal’ level, we all want to be first in everything we do right? Business is no different, we all want to be more successful than others in our industry; we all want to earn as much money as possible; make more sales, be seen as an authority in our field…we all want to be highest on the search engines! Being higher than your competitors on search results pages may have more impact and significance that you think. Whether you are selling online or competing for business offline, it matters not. It is a simple fact that most potential customers or clients will turn to the internet to either buy from you or check for reviews & testimonials when researching your business. It may be a simple as a client or customer looking for a telephone number! Whatever the reason YOUR customers or clients are online and this means that unless you are more visible than your competitors you are at risk. Who wants their customers engaging with their competitors, right? So if whether you are looking for more sales or […]
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In the world of online marketing, Click Fraud is a pretty big deal. Not only can it put a dent in your profits it will also skew your data and therefore potentially make future campaigns more difficult to construct efficiently. Consumer giant Unilever has already threatened to withdraw their PPC budget due to fraudulent clicks – but there are ways to protect your ads and your budget before this last resort! A black-hat technique, click fraud is the act of inflating the number of clicks on a PPC ad; either for the purpose of sabotaging a competitor’s budget or for generating more revenue for an ad publisher (i.e a publisher clicking ads on their own website!). “Unusual clicks” are already monitored by Google and are often removed from a publisher’s account when they are flagged. Alternatively users of Google Adwords can also report any suspicious click levels on their PPC ads to Google themselves and will often be issued with a refund once Google has determined whether the clicks are fraudulent or not. Google’s anti-click fraud program is certainly the most robust on the market. But that doesn’t mean that you shouldn’t put your own measures into practice to ensure […]
https://soaronline.co.uk/wp-content/uploads/2017/05/seonightmare.jpg 385 770 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/01/logo-300x138-1.png Soar Online2017-05-08 12:30:122019-02-01 14:49:44Top 4 Online Marketing Nightmares (And How To Avoid Them)
Say goodbye to sleepless nights with our quick checklist of the top 4 online marketing nightmares and how you can do your best to avoid them. I forgot to renew my domain! Purchasing a domain these days is so fast and simple; it’s easy to let them slip out of your mind, and there are many ways you can overlook the renewal date of your domain. Perhaps your credit card has expired or the employee responsible for renewing your domains has since left the business; it could even be a case of the notifications from your registrar landing in your spam box. Ensure you don’t lose your important online real-estate and keep a close eye on the renewal dates of your domains. The maximum amount of time you can purchase a domain for is 10 years, and you can set up an auto-renewal. This doesn’t completely secure your domain forever, but it certainly increases your chances of keeping hold of it for as long as required. Some registrars also offer SMS reminders 7 days prior to the expiration date and many offer a grace period during which you can get your domain back (Godaddy for example offers 20 days). My rankings […]
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Remarketing has become one of the most powerful tools at the disposal of marketers in recent years and if your website isn’t using remarketing, you should be seriously considering it. In an ultra-competitive online market place, remarketing can give you the edge of competitors. What Is Remarketing? As we mentioned remarketing is one of the most powerful tools on the internet and it is something we all experience on a daily basis. Remember when you were looking at those tickets for the football or when you were looking at that bed online – then suddenly the next website you were on displayed an ad for the very same product? That is remarketing. Businesses who use remarketing on their websites, have a piece of code on specific webpages which adds a cookie to your PC and browser. This then allows the website to display those products on any website or page that is part of the Google Display Network. They can also show products through sponsored Facebook Ads. It is all about marketing products to users who have visited your site, but didn’t convert into customers. Most sites can only convert maybe 3% off their visitors. With remarketing you’ll be able […]
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Each year invalid clicks cost online marketers millions of pounds in lost revenue and missed opportunities. If you are planning on running an AdWords campaign or are currently running an AdWords campaign it is vital that you stop this potentially crippling drain of marketing resources and funds. According to Google an invalid click and invalid click activity is defined as “any clicks or impressions that artificially inflate an advertiser’s costs, or a publisher’s earnings.” Even with all the precautions and security measures taken by Google’s Ad Traffic Quality team – click fraud is still a major issue. Last year around 90% of Google’s $74 billion revenue came from advertising – so they are committed to protecting users against issues such as click fraud. The company recently launched an in-depth Ad Traffic Quality Resource Centre designed for both advertisers and publishers. Monitor Your Ad Traffic Although Google will help monitor the traffic that your ads generate, it is imperative that you also monitor all the traffic and statistics yourself. Some of the easiest ways to monitor traffic are listed below: Segmenting Ad Traffic: This breaks down traffic based on different channels, making it easier for you to determine the affect these […]
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Google AdWords will now show the price extensions across all available devices it has been confirmed. The price extensions were previously displayed underneath the mobile text ads, and were used by advertisers as a way of highlight specific products and/or services along with their corresponding costs. But now advertisers will be able to display the price extensions across all available devices without any extra effort. Advertisers can continue to use their price extension URLs as they had been previously set up, with the option to customize a mobile URL field with a link to a mobile-specific page. When advertisers are looking to set-up new Google advertisements, they can choose a minimum of three additional products or services to be displayed, with a maximum of eight. In addition to this up to five will be displayed in the Google search results. The click-through-rate of Google AdWords is significantly higher when using price extensions, it takes up a significant portion of the screen with new advertisements. So it will be interesting to see how this develops and how the ads will work on mobile displays along with desktop etc. The USA currently displays and it the search engines in the UK are […]
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Here at Soar Online we believe that one of the key aspects to your online success is knowing how you perform against your competitors. This can be vital when deciding on PPC budgets/bids, your audience, your social media campaigns and much more. In 2017 we are living in an ever-expanding digital world, anything that happens online can be seen and monitored. Whether it’s a PPC campaign, a Facebook post or a website you visit using the correct tools you can find information about a company – this is also known as a ‘digital footprint’. This can be a scary concept, your companies online data can be found at any time by any one (within reason), but you can use this to your advantage. We can offer you a FREE competitor ranking report. Within this document we can provide you with the following information about your competition: Number of visitors they get to their website PPC campaign budgets & how much they spend with Google Number Social Media followers Engagement rate on Social Media (how they engage with their customers and top-performing posts) Top performing landing pages – which of their pages produces the most traffic Targeted key words for SEO/PPC […]
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Google AdWords is one of the most important marketing tools available to your business but it can be difficult and frustrating for inexperienced users – which can lead people to quit. We have put together a list of problems that could be holding you back in your Google AdWords campaign. Short Tail Focus This is one of the big reasons people become frustrated with Google AdWords. Marketers focus on the short-tail keywords, even though they aren’t the most profitable or efficient for the campaign. People are drawn to the “high cost and risk” and “low probability of conversion” keywords. These can broad keywords, such as “men’s shoes.” Whereas they should be targeting “low cost and risk” and “high probability of conversion” keywords. These keywords focus more on descriptive phrases. This is what we call long-tailed keywords, like “red Nike men’s running shoes.” The longer-tail keywords are much more descriptive and narrowly defined, they are less competitive and can be more suited to your audience. Landing Pages Are Not Converting The goal of AdWords is to convert the user who clicks through to your landing page into a customer. But at times the landing pages can be packed with too much […]
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