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Small businesses in need of increased digital skills

Small businesses in need of increased digital skills

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Going Virtual – Tips for hosting a successful virtual meeting

Going Virtual – Tips for hosting a successful virtual meeting

Whilst virtual or digital conferences and events aren’t an entirely new technology, the restrictions of the COVID-19 Pandemic has seen a drastic rise in businesses turning to the platform recently. From webinars, to launch events, to team meetings and industry conferences – online meetings have become commonplace and somewhat of a necessity during these times. For many businesses, however, the idea of hosting a virtual conference can be daunting. But don’t worry, we’ve come armed with a handful of tips to get you started on the path to hosting an awesome digital event.  Understand the technology First and foremost, its important to understand the technology you’ll be using and its purpose. All of the most popular video calling software have the same fundamental features, whether you’re using Google Hangouts, BlueJeans or the most popular platform: Zoom. Typically, the features you’ll need most are video capability, screen-sharing, mute button and a text chat for those not using a microphone. Test, Test, Test The last thing you want is to schedule an important meeting, only to have your video or your microphone functioning incorrectly. Run a test on your audio and video prior to starting – most video calling platforms offer tihis […]
What’s the Best Domain Extension For You?

What’s the Best Domain Extension For You?

The domain name for your business may be more important than you think – ultimately it’s the face of your online brand and the first thing customers learn about your online business. The very best domain names are familiar, relevant to the brand and easy to remember. Figuring out a domain name is only one piece of the puzzle, however. Picking the right domain extension is also crucial. Whether .com , .net or something else, this small piece of text has a big influence on your online presence and will aid in crafting how your visitors perceive your brand online. So how do you pick the right domain extension for your business?  Types of Domain Extensions Domain extensions can be categorised into three main types: Generic, Sponsored and Country. Generic Domain Extensions These types of extensions are the most commonly used by online businesses. A generic domain extension is available to anyone willing to make the purchase (and some are even free!). The most popular include .com, .co.uk, .org and .net although there are many other extensions available in this category. Sponsored Domain Extensions Domain extensions in this category typically require the business to meet a certain set of requirements […]
Customer Experience and Why It’s Vital for Success

Customer Experience and Why It’s Vital for Success

The easiest way to quantify customer experience is to step into the shoes of the customer for yourself. When was the last time you had a really great experience when making a booking, a purchase or even just browsing online? How did that experience leave you feeling? Did you visit that same company again or plan to in the future? On the flip side, what about the last time you had a terrible experience as a customer?  In simple terms: A happy customer is more likely to become a loyal customer. A loyal customer ultimately helps you to boost revenue in more ways than one. Not only may they offer repeat revenue, but they can also become a promotional tool for your business via word-of-mouth and brand advocation. This is why customer experience, particularly online, is crucial, as it has a profound impact on how customers see your business as a whole and is critical for sustained growth.  Importance of Customer Experience In today’s market, the customers hold all of the power – not the sellers.  Thanks to the world wide web, customers have access to a plethora of choices at the click of a button, giving them the ability […]
Searching Google via Siri & the Importance of Voice Search

Searching Google via Siri & the Importance of Voice Search

A recent update to the Google app on iOS allows a line of communication with Siri via Apple’s Shortcuts app. This will give iPhone users the ability to use Siri to search Google via voice, and stresses the importance of optimising for voice search in organic SEO. The Shortcuts app comes native installed on newer iPhone models, but is also free via the App store for those that don’t have it. The neat thing about Shortcuts is that you can create custom voice commands. These custom voice commands are able to trigger certain apps and certain functions. For example, thanks to the new update, Siri can communicate with the Google app and perform a search via the command “Hey Siri, Search Google for…” This update comes as a breath of fresh air to those who weren’t entirely happy with the search results Siri offers by default. The set up required is very little, so you can be up and running with Google search via Siri in a matter of minutes. Here’s how: First, you need to ensure your Google app is updated to the latest version (If you have automatic updates turned on, there’s nothing to worry about) You then […]
Local SEO – What NOT To Do

Local SEO – What NOT To Do

Local SEO is a powerful way to get quality traffic to your online business, but it’s often a strategy that is implemented poorly or downright exploited in all the wrong ways. Here are a few tips at what not to do when implementing a local SEO campaign, some of which you may already be doing without knowing about it! Using Ineligible Addresses for Google My Business Listings It’s more common than you think for people to create GMB listings using P.O Boxes, virtual offices or even employees’ residential addresses. This goes completely against Google’s guidelines which state: Make sure that your page is created at your actual, real-world location PO Boxes or mailboxes located at remote locations are not acceptable. Service-area businesses—businesses that serve customers at their locations—should have one page for the central office or location and designate a service area from that point. In summary, Google doesn’t want you to create GMB listings for anything but a “real” business location. If you’re doing this already, it’s better to self-report yourself to Google than risk letting your listing run its course until you are found out. This won’t effect your legitimate, eligible listings. Using One Phone Number Across Several […]
Google Q&A: More than 90 percent of questions go unanswered

Google Q&A: More than 90 percent of questions go unanswered

Even the questions that do get answered may be inaccurate as they are provided mainly by Local Guides. The addition of questions and answers to Google My Business was a welcomed and important one, particularly after the release of a brand new Q&A analytics tool. However, according to research conducted by ThriveHive, the Q&A platform on Google My Business has largely been neglected by business owners. This has resulted in many questions being left entirely unanswered. Local Guides In total, a huge 91% of questions were unanswered by business owners. This has meant that a majority of the questions have been answered by Google Local Guides instead. ThriveHive’s David Mihm said that “82.6 percent of all questions answered had at least one answer provided by a Local Guide.” We know that we live in a time where consumers demand fast, accurate answers to their questions when it comes to search as well as other day-to-day activities. Research shows that most consumers expect responses to critical reviews in under 24 hours. With the addition of Q&A to Google My Business listings, and the general fast service they’ve come to expect from using Google search, consumers are no doubt expecting responses to […]
Email Marketing Plus Seo – A Winning Combination?

Email Marketing Plus Seo – A Winning Combination?

We don’t have to preach about the importance of SEO, as it’s in every online marketer’s sight. Email marketing, on the other hand, is often seen as an old and defunct technique that modern marketers tend to shy away from. But is email marketing really dead? In a nutshell: no. In fact, when used in conjunction with a strong organic SEO campaign, email marketing can be very helpful and can have huge benefits to your SEO. It may seem like an odd combination, but we’re here to show you how: Re-purpose your Newsletter Content The typical newsletter serves latest blog posts and also the occasional service, product or special promotion. Users are often tempted into signing up to newsletters because they allegedly offer ‘exclusive’ content, but this is rarely the case. Your first step should be to truly offer something exclusive in your newsletter if that’s what you have guaranteed. You should also look to re-purpose your newsletter content for future blog posts, infographics or reports in order to offer great new content for Google as well as giving users who haven’t signed up to your newsletter a chance to see the content – but be sure to make it […]