Search Engine Marketing – Latest News

Email Marketing Plus Seo – A Winning Combination?

Email Marketing Plus Seo – A Winning Combination?

We don’t have to preach about the importance of SEO, as it’s in every online marketer’s sight. Email marketing, on the other hand, is often seen as an old and defunct technique that modern marketers tend to shy away from. But is email marketing really dead? In a nutshell: no. In fact, when used in conjunction with a strong organic SEO campaign, email marketing can be very helpful and can have huge benefits to your SEO. It may seem like an odd combination, but we’re here to show you how: Re-purpose your Newsletter Content The typical newsletter serves latest blog posts and also the occasional service, product or special promotion. Users are often tempted into signing up to newsletters because they allegedly offer ‘exclusive’ content, but this is rarely the case. Your first step should be to truly offer something exclusive in your newsletter if that’s what you have guaranteed. You should also look to re-purpose your newsletter content for future blog posts, infographics or reports in order to offer great new content for Google as well as giving users who haven’t signed up to your newsletter a chance to see the content – but be sure to make it […]
How To Make Your PPC Campaign A Success Through Budgeting

How To Make Your PPC Campaign A Success Through Budgeting

When it comes to pay-per-click (PPC) marketing, managing your budget is one of the most important aspects. You can quite easily burn your budget out on strategies that may look good on paper, but turn out to be nothing more than a sinkhole for your money. A great analogy to look at regarding budgeting and strategy is a car – picture strategy as the car itself, and your budget as the fuel that keeps it running on the road. Without having a car, there’s nowhere to put the fuel! Therefore, without having a proper strategy, there is no way to determine where you should be investing your budget for PPC. But how do you create an effective strategy for your PPC campaigns? Assess situations. Assess the overall situation by analysing factors such as performance, the impact of competition, overall market conditions and true needs of the business. Developing an overall view of the situation leads to the next step, which is creating a point of view regarding how to manage your PPC program. Create a point of view. Your point of view is ultimately the governing philosophy for how the PPC account will be managed and should be tied directly […]
Reverse-Engineering Your Online Advertising Strategy

Reverse-Engineering Your Online Advertising Strategy

Want to Reverse-Engineer Your Online Advertising Strategy? We Can Help! Aesthetically pleasing ad copy is often the focus when creating effective PPC, or so we think… Have you ever considered that starting by looking at what customers are already responding to rather than concentrating on what ‘may’ catch the customer’s eye could in fact enhance your future success rate? Advertisers fundamentally work in one direction. They formulate an advertising concept with an ad that suitably matches the content of the desired landing page. They then aim to fill in the missing pieces between the chosen ad and a completed sale (landing pages, sales collateral, lead magnets and others). From there, the focus shifts towards ways in which things can be improved. For instance, if an ad has received a poor click-through rate, an advertiser may look to amend the ad copy in order to boost its desirability to the user, or alternatively if there aren’t enough people signing up to an email list, then the lead magnets may be altered. All of these tweaks however, work on the assumption that the advertiser already knows exactly what their customer wants which can often be far from the truth. Many large organisations […]
PPC Trends to Watch In The New Year

PPC Trends to Watch In The New Year

Firstly, we’d like to wish a Happy New Year to all of our readers from everyone here at Soar Online! With the New Year comes the opportunity to refresh our strategies and focus on new areas, particularly the new trends in PPC that are likely to develop throughout the coming months. Lets take a look at some of our predictions for 2018 that you may not have thought about. The Increasing Importance of Structured Data Structured data has become more and more important already in 2017, and we can see this importance only increasing throughout the year, particularly with the roll-out of the mobile first index looming. We may even see Google using structured data markup to dynamically populate ads. If you haven’t already started implementing schema markup into your website, we highly recommend you taking a look at how it could work for you and be prepared for the upcoming trend. Visual & Voice Search Visual and voice search are on the rise, particularly voice with the introduction of many different smart home speakers. Visual search is also progressing through the likes of Pinterest Lens and Google Lens. No doubt throughout the holiday season more and more users have acquired […]
Local SEO – What NOT To Do

Local SEO – What NOT To Do

Local SEO is a powerful way to get quality traffic to your online business, but it’s often a strategy that is implemented poorly or downright exploited in all the wrong ways. Here are a few tips at what not to do when implementing a local SEO campaign, some of which you may already be doing without knowing about it! Using Ineligible Addresses for Google My Business Listings It’s more common than you think for people to create GMB listings using P.O Boxes, virtual offices or even employees’ residential addresses. This goes completely against Google’s guidelines which state: Make sure that your page is created at your actual, real-world location PO Boxes or mailboxes located at remote locations are not acceptable. Service-area businesses—businesses that serve customers at their locations—should have one page for the central office or location and designate a service area from that point. In summary, Google doesn’t want you to create GMB listings for anything but a “real” business location. If you’re doing this already, it’s better to self-report yourself to Google than risk letting your listing run its course until you are found out. This won’t effect your legitimate, eligible listings. Using One Phone Number Across Several […]
Google AdWords Gets a Facelift

Google AdWords Gets a Facelift

Google has confirmed that the brand new interface for AdWords is available for all advertisers and boasts upgraded visuals, improved speed and even more tools for management. Whilst not necessarily brand new, as the update begun rolling out from August of last year, the roll-out had continued right up until the present. Exclusive features to the new interface include the new promotion extension, household income targeting and audiences page. You can take a good look at all of the new features and the interface itself through Google’s handy guided tour, to make sure you’re completely clued up on the new tools at your fingertips. One particularly powerful addition is the devices card view, which allows you to see how your campaigns are performing across various different devices with ease. This of course is vital information considering the increasing focus on mobile optimised content from Google and the interface allows you to go straight through to adjusting your bids per-device. There are plenty more streamlined actions and new functions that have been added, and our best advice is that you dive right in and try them out for yourself to see how they fit with your own workflow. One thing is […]
Delving Deeper into Google Maps Q&A

Delving Deeper into Google Maps Q&A

Last month we wrote about Google’s New Q&A Feature For Maps and now we’ve had more time to look at the new feature, here are some key points you should know about when looking to use it for your business. #1 – You may need to update the app to see it The new feature begun rolling out in August, but if you have automatic updates disabled for you apps, you may need to manually update via the Play Store in order to see and use it. #2 – Customers don’t receive notifications (at least not yet!) At this point in time, if a customer submits a question and the business responds to it, they won’t receive a notification. This contradicts Google’s initial statement: “When you get an answer, we’ll notify you through Google Maps.” It’s more than likely that this will be fixed in an update soon. #3 – Businesses need the Google Maps app to track questions To receive notifications of customers submitting questions, business owners are required to have the Google Maps app installed on their device, linked to the account that they also use when managing their Google My Business listing. At this point in time, […]
AdWords Ad Rotation Settings Being Trimmed

AdWords Ad Rotation Settings Being Trimmed

Recently Google announced that they would be making a change to the settings for ad rotation with AdWords. Whilst there were previously 4 settings available, these will now be sliced in half, leaving users with the following 2: “Optimize: Prefer best performing ads” and “Do not optimize: Rotate ads indefinitely.” Users will now also be able to adjust the rotation setting at the ‘ad group’ level as opposed to campaign level, giving a little more fine-tuning control. The aptly named ‘do not optimise’ setting will provide standard, even rotation (or ‘old school’ if you please!) whilst the new setting will optimise for clicks in each individual auction using signals like keyword, search term, device, location and more. Google suggests (strongly, might I add) that you run at least 3 ads in an ad group. They’re quoted stating “The more of your ads our system can choose from, the better the expected ad performance.” This move brings Google AdWords even more in line with the trend of giving control over to machine learning technology. We can expect this update to roll in late September, with the obvious next step to be phasing out “rotate indefinitely” completely.
How are you Measuring Up to your Competitors?

How are you Measuring Up to your Competitors?

Take the Guess Work Out of it Analyse Your Competitors Website Traffic Today Whether it is ‘work’ or on a ‘personal’ level, we all want to be first in everything we do right? Business is no different, we all want to be more successful than others in our industry; we all want to earn as much money as possible; make more sales, be seen as an authority in our field…we all want to be highest on the search engines! Being higher than your competitors on search results pages may have more impact and significance that you think. Whether you are selling online or competing for business offline, it matters not. It is a simple fact that most potential customers or clients will turn to the internet to either buy from you or check for reviews & testimonials when researching your business. It may be a simple as a client or customer looking for a telephone number! Whatever the reason YOUR customers or clients are online and this means that unless you are more visible than your competitors you are at risk. Who wants their customers engaging with their competitors, right? So if whether you are looking for more sales or […]