Search Engine Marketing – Latest News
https://soaronline.co.uk/wp-content/uploads/2020/09/meetings.jpg 223 474 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2020-09-28 14:12:042020-10-28 07:38:35Going Virtual – Tips for hosting a successful virtual meeting
Whilst virtual or digital conferences and events aren’t an entirely new technology, the restrictions of the COVID-19 Pandemic has seen a drastic rise in businesses turning to the platform recently. From webinars, to launch events, to team meetings and industry conferences – online meetings have become commonplace and somewhat of a necessity during these times. For many businesses, however, the idea of hosting a virtual conference can be daunting. But don’t worry, we’ve come armed with a handful of tips to get you started on the path to hosting an awesome digital event. Understand the technology First and foremost, its important to understand the technology you’ll be using and its purpose. All of the most popular video calling software have the same fundamental features, whether you’re using Google Hangouts, BlueJeans or the most popular platform: Zoom. Typically, the features you’ll need most are video capability, screen-sharing, mute button and a text chat for those not using a microphone. Test, Test, Test The last thing you want is to schedule an important meeting, only to have your video or your microphone functioning incorrectly. Run a test on your audio and video prior to starting – most video calling platforms offer tihis […]
https://soaronline.co.uk/wp-content/uploads/2020/09/extensions.jpg 223 474 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2020-09-27 12:56:312020-10-28 07:38:30What’s the Best Domain Extension For You?
The domain name for your business may be more important than you think – ultimately it’s the face of your online brand and the first thing customers learn about your online business. The very best domain names are familiar, relevant to the brand and easy to remember. Figuring out a domain name is only one piece of the puzzle, however. Picking the right domain extension is also crucial. Whether .com , .net or something else, this small piece of text has a big influence on your online presence and will aid in crafting how your visitors perceive your brand online. So how do you pick the right domain extension for your business? Types of Domain Extensions Domain extensions can be categorised into three main types: Generic, Sponsored and Country. Generic Domain Extensions These types of extensions are the most commonly used by online businesses. A generic domain extension is available to anyone willing to make the purchase (and some are even free!). The most popular include .com, .co.uk, .org and .net although there are many other extensions available in this category. Sponsored Domain Extensions Domain extensions in this category typically require the business to meet a certain set of requirements […]
https://soaronline.co.uk/wp-content/uploads/2020/09/customer-experience.jpg 223 474 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2020-09-26 11:52:412020-10-28 07:38:23Customer Experience and Why It’s Vital for Success
The easiest way to quantify customer experience is to step into the shoes of the customer for yourself. When was the last time you had a really great experience when making a booking, a purchase or even just browsing online? How did that experience leave you feeling? Did you visit that same company again or plan to in the future? On the flip side, what about the last time you had a terrible experience as a customer? In simple terms: A happy customer is more likely to become a loyal customer. A loyal customer ultimately helps you to boost revenue in more ways than one. Not only may they offer repeat revenue, but they can also become a promotional tool for your business via word-of-mouth and brand advocation. This is why customer experience, particularly online, is crucial, as it has a profound impact on how customers see your business as a whole and is critical for sustained growth. Importance of Customer Experience In today’s market, the customers hold all of the power – not the sellers. Thanks to the world wide web, customers have access to a plethora of choices at the click of a button, giving them the ability […]
https://soaronline.co.uk/wp-content/uploads/2020/02/Innovation-Voice-Assistant-1200x800-1.jpg 800 1200 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2020-02-10 08:58:082020-02-27 15:59:25Searching Google via Siri & the Importance of Voice Search
A recent update to the Google app on iOS allows a line of communication with Siri via Apple’s Shortcuts app. This will give iPhone users the ability to use Siri to search Google via voice, and stresses the importance of optimising for voice search in organic SEO. The Shortcuts app comes native installed on newer iPhone models, but is also free via the App store for those that don’t have it. The neat thing about Shortcuts is that you can create custom voice commands. These custom voice commands are able to trigger certain apps and certain functions. For example, thanks to the new update, Siri can communicate with the Google app and perform a search via the command “Hey Siri, Search Google for…” This update comes as a breath of fresh air to those who weren’t entirely happy with the search results Siri offers by default. The set up required is very little, so you can be up and running with Google search via Siri in a matter of minutes. Here’s how: First, you need to ensure your Google app is updated to the latest version (If you have automatic updates turned on, there’s nothing to worry about) You then […]
https://soaronline.co.uk/wp-content/uploads/2017/12/gmb.jpg 385 770 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2019-03-11 11:27:332019-03-11 16:11:17Local SEO – What NOT To Do
Local SEO is a powerful way to get quality traffic to your online business, but it’s often a strategy that is implemented poorly or downright exploited in all the wrong ways. Here are a few tips at what not to do when implementing a local SEO campaign, some of which you may already be doing without knowing about it! Using Ineligible Addresses for Google My Business Listings It’s more common than you think for people to create GMB listings using P.O Boxes, virtual offices or even employees’ residential addresses. This goes completely against Google’s guidelines which state: Make sure that your page is created at your actual, real-world location PO Boxes or mailboxes located at remote locations are not acceptable. Service-area businesses—businesses that serve customers at their locations—should have one page for the central office or location and designate a service area from that point. In summary, Google doesn’t want you to create GMB listings for anything but a “real” business location. If you’re doing this already, it’s better to self-report yourself to Google than risk letting your listing run its course until you are found out. This won’t effect your legitimate, eligible listings. Using One Phone Number Across Several […]
https://soaronline.co.uk/wp-content/uploads/2019/02/qandabusiness.jpg 667 1000 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2019-02-25 10:12:392019-03-06 09:30:40Google Q&A: More than 90 percent of questions go unanswered
Even the questions that do get answered may be inaccurate as they are provided mainly by Local Guides. The addition of questions and answers to Google My Business was a welcomed and important one, particularly after the release of a brand new Q&A analytics tool. However, according to research conducted by ThriveHive, the Q&A platform on Google My Business has largely been neglected by business owners. This has resulted in many questions being left entirely unanswered. Local Guides In total, a huge 91% of questions were unanswered by business owners. This has meant that a majority of the questions have been answered by Google Local Guides instead. ThriveHive’s David Mihm said that “82.6 percent of all questions answered had at least one answer provided by a Local Guide.” We know that we live in a time where consumers demand fast, accurate answers to their questions when it comes to search as well as other day-to-day activities. Research shows that most consumers expect responses to critical reviews in under 24 hours. With the addition of Q&A to Google My Business listings, and the general fast service they’ve come to expect from using Google search, consumers are no doubt expecting responses to […]
https://soaronline.co.uk/wp-content/uploads/2019/01/emailmarketing.jpg 518 920 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2019-01-03 17:11:442019-03-06 09:31:56Email Marketing Plus Seo – A Winning Combination?
We don’t have to preach about the importance of SEO, as it’s in every online marketer’s sight. Email marketing, on the other hand, is often seen as an old and defunct technique that modern marketers tend to shy away from. But is email marketing really dead? In a nutshell: no. In fact, when used in conjunction with a strong organic SEO campaign, email marketing can be very helpful and can have huge benefits to your SEO. It may seem like an odd combination, but we’re here to show you how: Re-purpose your Newsletter Content The typical newsletter serves latest blog posts and also the occasional service, product or special promotion. Users are often tempted into signing up to newsletters because they allegedly offer ‘exclusive’ content, but this is rarely the case. Your first step should be to truly offer something exclusive in your newsletter if that’s what you have guaranteed. You should also look to re-purpose your newsletter content for future blog posts, infographics or reports in order to offer great new content for Google as well as giving users who haven’t signed up to your newsletter a chance to see the content – but be sure to make it […]
https://soaronline.co.uk/wp-content/uploads/2018/02/budget-ppc.jpg 300 600 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2018-10-10 16:02:172019-03-06 09:33:47How To Make Your PPC Campaign A Success Through Budgeting
When it comes to pay-per-click (PPC) marketing, managing your budget is one of the most important aspects. You can quite easily burn your budget out on strategies that may look good on paper, but turn out to be nothing more than a sinkhole for your money. A great analogy to look at regarding budgeting and strategy is a car – picture strategy as the car itself, and your budget as the fuel that keeps it running on the road. Without having a car, there’s nowhere to put the fuel! Therefore, without having a proper strategy, there is no way to determine where you should be investing your budget for PPC. But how do you create an effective strategy for your PPC campaigns? Assess situations. Assess the overall situation by analysing factors such as performance, the impact of competition, overall market conditions and true needs of the business. Developing an overall view of the situation leads to the next step, which is creating a point of view regarding how to manage your PPC program. Create a point of view. Your point of view is ultimately the governing philosophy for how the PPC account will be managed and should be tied directly […]
https://soaronline.co.uk/wp-content/uploads/2018/01/reverse-engineering.jpg 385 770 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2018-01-09 15:54:122019-03-06 09:36:15Reverse-Engineering Your Online Advertising Strategy
Want to Reverse-Engineer Your Online Advertising Strategy? We Can Help! Aesthetically pleasing ad copy is often the focus when creating effective PPC, or so we think… Have you ever considered that starting by looking at what customers are already responding to rather than concentrating on what ‘may’ catch the customer’s eye could in fact enhance your future success rate? Advertisers fundamentally work in one direction. They formulate an advertising concept with an ad that suitably matches the content of the desired landing page. They then aim to fill in the missing pieces between the chosen ad and a completed sale (landing pages, sales collateral, lead magnets and others). From there, the focus shifts towards ways in which things can be improved. For instance, if an ad has received a poor click-through rate, an advertiser may look to amend the ad copy in order to boost its desirability to the user, or alternatively if there aren’t enough people signing up to an email list, then the lead magnets may be altered. All of these tweaks however, work on the assumption that the advertiser already knows exactly what their customer wants which can often be far from the truth. Many large organisations […]
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