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https://soaronline.co.uk/wp-content/uploads/2021/05/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled.jpg 1703 2560 email@example.com https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png firstname.lastname@example.org 13:01:412021-05-16 13:01:41Small businesses in need of increased digital skills
https://soaronline.co.uk/wp-content/uploads/2020/09/meetings.jpg 223 474 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2020-09-28 14:12:042020-10-28 07:38:35Going Virtual – Tips for hosting a successful virtual meeting
Whilst virtual or digital conferences and events aren’t an entirely new technology, the restrictions of the COVID-19 Pandemic has seen a drastic rise in businesses turning to the platform recently. From webinars, to launch events, to team meetings and industry conferences – online meetings have become commonplace and somewhat of a necessity during these times. For many businesses, however, the idea of hosting a virtual conference can be daunting. But don’t worry, we’ve come armed with a handful of tips to get you started on the path to hosting an awesome digital event. Understand the technology First and foremost, its important to understand the technology you’ll be using and its purpose. All of the most popular video calling software have the same fundamental features, whether you’re using Google Hangouts, BlueJeans or the most popular platform: Zoom. Typically, the features you’ll need most are video capability, screen-sharing, mute button and a text chat for those not using a microphone. Test, Test, Test The last thing you want is to schedule an important meeting, only to have your video or your microphone functioning incorrectly. Run a test on your audio and video prior to starting – most video calling platforms offer tihis […]
https://soaronline.co.uk/wp-content/uploads/2020/09/extensions.jpg 223 474 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2020-09-27 12:56:312020-10-28 07:38:30What’s the Best Domain Extension For You?
The domain name for your business may be more important than you think – ultimately it’s the face of your online brand and the first thing customers learn about your online business. The very best domain names are familiar, relevant to the brand and easy to remember. Figuring out a domain name is only one piece of the puzzle, however. Picking the right domain extension is also crucial. Whether .com , .net or something else, this small piece of text has a big influence on your online presence and will aid in crafting how your visitors perceive your brand online. So how do you pick the right domain extension for your business? Types of Domain Extensions Domain extensions can be categorised into three main types: Generic, Sponsored and Country. Generic Domain Extensions These types of extensions are the most commonly used by online businesses. A generic domain extension is available to anyone willing to make the purchase (and some are even free!). The most popular include .com, .co.uk, .org and .net although there are many other extensions available in this category. Sponsored Domain Extensions Domain extensions in this category typically require the business to meet a certain set of requirements […]
https://soaronline.co.uk/wp-content/uploads/2020/09/customer-experience.jpg 223 474 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2020-09-26 11:52:412020-10-28 07:38:23Customer Experience and Why It’s Vital for Success
The easiest way to quantify customer experience is to step into the shoes of the customer for yourself. When was the last time you had a really great experience when making a booking, a purchase or even just browsing online? How did that experience leave you feeling? Did you visit that same company again or plan to in the future? On the flip side, what about the last time you had a terrible experience as a customer? In simple terms: A happy customer is more likely to become a loyal customer. A loyal customer ultimately helps you to boost revenue in more ways than one. Not only may they offer repeat revenue, but they can also become a promotional tool for your business via word-of-mouth and brand advocation. This is why customer experience, particularly online, is crucial, as it has a profound impact on how customers see your business as a whole and is critical for sustained growth. Importance of Customer Experience In today’s market, the customers hold all of the power – not the sellers. Thanks to the world wide web, customers have access to a plethora of choices at the click of a button, giving them the ability […]
https://soaronline.co.uk/wp-content/uploads/2019/02/landing-page.png 667 1000 Soar Online https://soaronline.co.uk/wp-content/uploads/2020/09/logo-300x138-1.png Soar Online2019-02-14 09:01:142019-03-06 09:30:57Dedicated Landing Pages – More Harm Than Good?
It is common practice for a PPC campaign to be directed to a dedicated landing page; something that is concise, engaging and strongly optimised for conversion. But is this “formula” the best route to take and does it guarantee a successful PPC campaign all by itself? Well, no. In fact, dedicated landing pages could be doing your campaign more harm than good. Often times a dedicated, standalone landing page will have lower conversion rates than a primary website. You may have experienced this yourself and wondered why. Let’s take a look at a couple of typical and common scenarios and how they negatively affect conversions. Redesigning and relaunching rather than listening to your audience Many businesses go through a phase of change. Whether it’s changing an offer, targeting a different demographic or introducing new services, options or features. It’s often during this time that business owners will go into full renovation mode, and this is reflected in online material, including landing pages. Said landing pages are tweaked, changed and reviewed multiple times until they are in line with the new vision. Then realisation sets in when the published content doesn’t perform as well as expected. The problem is that ‘new […]
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