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81% think less of a brand if its website is not up to date…

81% think less of a brand if its website is not up to date…

It probably goes without saying, but new research has shown that user experience and customer satisfaction on the web is more important than ever. Simple things like keeping your content up to date and fresh can have a huge impact on how you are perceived by potential customers and whether that prospect converts into a client. If you are putting effort into an organic SEO strategy or spending large budgets on PPC, then you could well be driving traffic to your website and still not be converting those visitors into customers, thus losing money, time and hard work. Whilst the research was conducted in the US, we can only assume that a similar trend would surface in the UK and most other countries where the web has become second nature when looking to make a purchase or hire a service. A survey of 1,013 US-based residents between the ages of 18 and 60 shows that a whopping 81% think less of a brand if its website is not up to date. Surprisingly another major deciding factor is whether the website has a search facility or not, with almost a third of those surveyed saying that they are put-off by a […]
Marketing Automation – Learn The Buzz Words

Marketing Automation – Learn The Buzz Words

You may or may not have heard of marketing automation in the past. It’s a term and practice that is becoming more and more popular and can be quite the game-changer for anyone who is interested in digital marketing and advertising. What is Marketing Automation? The term marketing automation refers to the practice of using tools and software with the goal of having them do all the work for you in marketing and advertising. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier. Marketing Automation Jargon As with many trends, there are a wide variety of terms and jargon associated with it, and as such it can be difficult to get to grips with what’s going on! We’ve put together a list of some of the most common Marketing Automation buzz words to help you when you’re starting out: A/B Testing Also referred to as Split Testing. The process of comparing two versions of marketing content, typically a web page or an email, to determine which version produces better results. Once you discover which performs best, you can tweak your marketing material accordingly / put […]
Regular SEO Maintenance – What You Should Be Looking For

Regular SEO Maintenance – What You Should Be Looking For

With the year coming to a close very shortly, now is a great time to roll up our sleeves and give our websites a review. Your website may be optimised to perfection, but that doesn’t mean it doesn’t need regular maintenance. There are so many changing aspects to a website that there can often be a knock-on effect if a broken part is left alone for too long. Simply put, there is no ‘end’ to SEO. It is constant and should always be put into practice, and the goals are always changing. Some SEO tasks do only need to be carried out once – such as moving from HTTP to HTTPS. Others are regular tasks that should be done monthly or weekly, such as creating content. Some tasks may only need to be done on a quarterly or yearly basis. Many online marketers will be using the final month of the year to plan out their SEO strategies for 2019. It’s important to also review that’s already in place to ensure all the cogs are working correctly so that you can start the New Year on the right foot. Here are some of the SEO tasks you should be proactively […]
Keeping on Top of Negative SEO

Keeping on Top of Negative SEO

How to combat incoming spam links, scraping content and affiliate hijacking to ensure you keep your organic SEO efforts intact and your rankings positive. In some cases, getting to the top is far easier than maintaining the position, and often times this is applicable to SEO. Ranking highly, especially for very competitive search terms, can paint a target on your website, because it’s exactly where your competitors want to be – in first place. Some competitors may even resort to negative SEO in an effort to try and take your website out of the top positions so they can snatch a better ranking for themselves. In a nutshell, negative SEO is the act of attempting to entice a penalty or reduce authority of a competitor’s website using off-page methods. The most shocking part about negative SEO is how mainstream and available it has become. Certain freelance sites even include adverts selling negative SEO services claiming to be able to sabotage your competitors’ rankings for very small fees. Inbound Spam Links The most common and usually easiest form of negative SEO. This is generally achieved by sourcing unscrupulous sites and adding links back to the “target” website. Link farm sites are […]
A-Z of SEO in 2018

A-Z of SEO in 2018

A – AMP (Accelerated Mobile Pages) Going hand-in-hand with the introduction of the mobile first index, AMP renders pages using optimised HTML code, resulting in pages loading far quicker than usual. Very important for mobile experience and pagespeed. B – Backlinks One of the bread and butter features of Organic SEO for a long, long time. Backlinks are an incoming link from one web page to another on a different domain. Even in 2018, backlinks are one of the most important ranking factors. C – Content Content is king. The information contained on a website and (most importantly the quality of it) has a huge impact on whether it is valuable or of interest to a user. This is another of the most important ranking factors currently. D – Duplicate Content Information that is very similar or identical between one page (or domain) to the next is a big no-no in SEO. Quality and unique content creation is what you should be aiming for. E – Evergreen Content This refers to content that continues to remain relevant and fresh for readers. A big win for SEO. F – Fetch as Google A tool contained within Google Search Console that allows […]
Getting The Most Out Of Customer Reviews

Getting The Most Out Of Customer Reviews

You may have gone to the effort of driving customers to review your products or services, but you may well be missing out on a few untapped areas where these reviews will really shine. Lets take a look at how we can utilise the full value of your customer reviews and drive organic traffic to your site as a result. Quality user-generated content, such as product or service reviews, can be a major factor in driving conversions and are a great way of bolstering your pages with unique, relevant content. If you lack the resource to write quality content by yourself, customer-generated content can be particularly useful. However it is important to note that without the correct optimisation, these reviews can do more harm than good. Page Speed Page speed is becoming more and more important in SEO, so it is vital to take this in to consideration when utilising customer reviews on your product or service pages. For example, if you have a feed that displays hundreds of customer reviews, you can expect your page speed to take a hit. It is quite common practice to display a standard 8 – 10 customer reviews with correct HTML markup, with […]
5 Ways You Can Increase Your Mobile Engagement

5 Ways You Can Increase Your Mobile Engagement

Mobile web traffic and usage continues to grow at extraordinary rates, but traditionally it tends to offer less than half of the conversion rates that desktop enjoys (according to a Monetate study). It can be safe to say that mobile users tend to be “surfers” rather than buyers. Mobile checkouts can often be less convenient than their desktop counterparts, with the majority of consumption occurring in dedicated apps as opposed to through websites. However, with the arrival of the mobile-first index and the ever-growing popularity of voice search, now is as good a time as any to plan and execute the optimisation of your mobile e-commerce platforms. Here are a few tips for improving your mobile conversion rate: Speed is Key Google recently announced that mobile page speed would become a ranking factor in July of 2018. The speed that your pages load is a key factor in user experience and bounce rates. According to research by Kissmetrics, even a 1 second delay in your page loading could result in a 7% loss to your conversion rate! Take the time to implement a mobile-responsive design to your website or invest some research into Google’s Accelerated Mobile Pages (AMP) project. But even a […]
How to Optimise for Voice Search

How to Optimise for Voice Search

Voice search isn’t exactly a new feature, however with the rise in popularity of smart home devices, such as Amazon’s Alexa and Google Home, voice search is quickly becoming an aspect of marketing that can’t go ignored if you want to have an edge over your competitors (or keep up with them!). But even at this moment in time, there is no clear guidelines from Google themselves about optimising for voice search. That’s when the keen, smarty-pants SEO experts step in to be ahead of the curve. Who is using voice search? Understanding the demographic behind voice search usage is the very first step. Luckily, Stone Temple Consulting have released their findings after surveying 1,000 people about their use of voice commands: People are becoming more comfortable using voice search in public. The 35-to-44 age group is the largest segment using voice search. The 25-to-34 age group is most comfortable using voice search in public. The heaviest users of voice search have an income above $50,000 per year. Remember Alexa and Google Home? Well, if you take a look at Gartner’s research below, it has predicted that by the year 2020, 75% of homes in the US will have a smart […]
Quick How To: FAQ

Quick How To: FAQ

Being able to answer the questions of your target market, be it in an FAQ format or throughout your overall content, is only getting more and more important as Google continues to hone its service; offering its users fast, accurate and quality information based on their queries. Since updating their algorithm in 2016, Google have focused heavily on their machine learning technology, particularly to better interpret a user’s intent when they are conducting searches. It’s Google’s goal to provide the best, most accurate answers to their users, so as a website owner you should be targeting the most searched-for questions and provide good quality content that answers these questions thoroughly. The best place to start your research into what questions are being asked by your customers, is by looking at the data provided by Google Analytics. By regularly reviewing this information, you can gain a solid understanding of the most popular content on your website. If you have an internal search facility available, you can also look at the most searched for terms; either route will give you a good indication of exactly what users are looking for on your website, most frequently. Another interesting feature to take influence from […]