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Going Virtual – Tips for hosting a successful virtual meeting

Going Virtual – Tips for hosting a successful virtual meeting

Whilst virtual or digital conferences and events aren’t an entirely new technology, the restrictions of the COVID-19 Pandemic has seen a drastic rise in businesses turning to the platform recently. From webinars, to launch events, to team meetings and industry conferences – online meetings have become commonplace and somewhat of a necessity during these times. For many businesses, however, the idea of hosting a virtual conference can be daunting. But don’t worry, we’ve come armed with a handful of tips to get you started on the path to hosting an awesome digital event.  Understand the technology First and foremost, its important to understand the technology you’ll be using and its purpose. All of the most popular video calling software have the same fundamental features, whether you’re using Google Hangouts, BlueJeans or the most popular platform: Zoom. Typically, the features you’ll need most are video capability, screen-sharing, mute button and a text chat for those not using a microphone. Test, Test, Test The last thing you want is to schedule an important meeting, only to have your video or your microphone functioning incorrectly. Run a test on your audio and video prior to starting – most video calling platforms offer tihis […]
What’s the Best Domain Extension For You?

What’s the Best Domain Extension For You?

The domain name for your business may be more important than you think – ultimately it’s the face of your online brand and the first thing customers learn about your online business. The very best domain names are familiar, relevant to the brand and easy to remember. Figuring out a domain name is only one piece of the puzzle, however. Picking the right domain extension is also crucial. Whether .com , .net or something else, this small piece of text has a big influence on your online presence and will aid in crafting how your visitors perceive your brand online. So how do you pick the right domain extension for your business?  Types of Domain Extensions Domain extensions can be categorised into three main types: Generic, Sponsored and Country. Generic Domain Extensions These types of extensions are the most commonly used by online businesses. A generic domain extension is available to anyone willing to make the purchase (and some are even free!). The most popular include .com, .co.uk, .org and .net although there are many other extensions available in this category. Sponsored Domain Extensions Domain extensions in this category typically require the business to meet a certain set of requirements […]
Customer Experience and Why It’s Vital for Success

Customer Experience and Why It’s Vital for Success

The easiest way to quantify customer experience is to step into the shoes of the customer for yourself. When was the last time you had a really great experience when making a booking, a purchase or even just browsing online? How did that experience leave you feeling? Did you visit that same company again or plan to in the future? On the flip side, what about the last time you had a terrible experience as a customer?  In simple terms: A happy customer is more likely to become a loyal customer. A loyal customer ultimately helps you to boost revenue in more ways than one. Not only may they offer repeat revenue, but they can also become a promotional tool for your business via word-of-mouth and brand advocation. This is why customer experience, particularly online, is crucial, as it has a profound impact on how customers see your business as a whole and is critical for sustained growth.  Importance of Customer Experience In today’s market, the customers hold all of the power – not the sellers.  Thanks to the world wide web, customers have access to a plethora of choices at the click of a button, giving them the ability […]
5 Ways You Can Increase Your Mobile Engagement

5 Ways You Can Increase Your Mobile Engagement

Mobile web traffic and usage continues to grow at extraordinary rates, but traditionally it tends to offer less than half of the conversion rates that desktop enjoys (according to a Monetate study). It can be safe to say that mobile users tend to be “surfers” rather than buyers. Mobile checkouts can often be less convenient than their desktop counterparts, with the majority of consumption occurring in dedicated apps as opposed to through websites. However, with the arrival of the mobile-first index and the ever-growing popularity of voice search, now is as good a time as any to plan and execute the optimisation of your mobile e-commerce platforms. Here are a few tips for improving your mobile conversion rate: Speed is Key Google recently announced that mobile page speed would become a ranking factor in July of 2018. The speed that your pages load is a key factor in user experience and bounce rates. According to research by Kissmetrics, even a 1 second delay in your page loading could result in a 7% loss to your conversion rate! Take the time to implement a mobile-responsive design to your website or invest some research into Google’s Accelerated Mobile Pages (AMP) project. But even a […]
5 Easy But Effective SEO Spring Cleaning Tasks

5 Easy But Effective SEO Spring Cleaning Tasks

Today we’re taking it back to basics; but you’d be surprised how often the everyday technical SEO chores are overlooked or underutilised. But having a solid SEO foundation is key if you want any kind of longevity in your project. Whilst building links and producing content is very powerful and effective when it comes to SEO, sometimes you just need to take a moment to do a little spring cleaning and ensure your house in in order. Let’s take a look at five smart SEO tasks that will make sure you are getting the most out of your link building and content development efforts. Broken Outgoing Links Making sure your outgoing links are still operating is just as important as keeping your internal links 404-free. Websites come and go all the time, so it wouldn’t be a surprise to discover that some of the sites you’re linking to don’t exist anymore or their pages and URL structures have changed. In some cases, you may even find that the websites you’re linking to have become unscrupulous, which is worse! These types of outbound links can harm your website’s organic ranking and can also create a poor user experience (UX). Task – […]
Quick How To: FAQ

Quick How To: FAQ

Being able to answer the questions of your target market, be it in an FAQ format or throughout your overall content, is only getting more and more important as Google continues to hone its service; offering its users fast, accurate and quality information based on their queries. Since updating their algorithm in 2016, Google have focused heavily on their machine learning technology, particularly to better interpret a user’s intent when they are conducting searches. It’s Google’s goal to provide the best, most accurate answers to their users, so as a website owner you should be targeting the most searched-for questions and provide good quality content that answers these questions thoroughly. The best place to start your research into what questions are being asked by your customers, is by looking at the data provided by Google Analytics. By regularly reviewing this information, you can gain a solid understanding of the most popular content on your website. If you have an internal search facility available, you can also look at the most searched for terms; either route will give you a good indication of exactly what users are looking for on your website, most frequently. Another interesting feature to take influence from […]
Top 3 Tips for Creating Amazing Content

Top 3 Tips for Creating Amazing Content

Top 3 Tips for Creating Amazing Content Providing valuable, quality content is arguably the most important aspect of SEO and online marketing. With great content, all of your other tasks will be far easier. Attracting and keeping your potential customers, distributing content to third parties or quality backlinks, and pleasing Google’s algorithms and quality assessors – life is easier when your content is useful and informative. With that in mind, let’s take a look at some guidelines for making sure your content is valuable and far more likely to be read, digested and shared by your audience. Set our your goals You should never just be producing content for content sake. Every article, page or other piece of content should be created to advance your overall marketing strategy, not just because you want to fill a quota of xyz blog posts per week. Creating content on a whim, even if there is some big news that has just been announced, won’t help you if it’s not related to the keywords you’re trying to rank for or your overall content plan. It can also annoy your audience if you throw up a piece of content that is completely unrelated to what […]
81% think less of a brand if its website is not up to date…

81% think less of a brand if its website is not up to date…

It probably goes without saying, but new research has shown that user experience and customer satisfaction on the web is more important than ever. Simple things like keeping your content up to date and fresh can have a huge impact on how you are perceived by potential customers and whether that prospect converts into a client. If you are putting effort into an organic SEO strategy or spending large budgets on PPC, then you could well be driving traffic to your website and still not be converting those visitors into customers, thus losing money, time and hard work. Whilst the research was conducted in the US, we can only assume that a similar trend would surface in the UK and most other countries where the web has become second nature when looking to make a purchase or hire a service. A survey of 1,013 US-based residents between the ages of 18 and 60 shows that a whopping 81% think less of a brand if its website is not up to date. Surprisingly another major deciding factor is whether the website has a search facility or not, with almost a third of those surveyed saying that they are put-off by a […]
Marketing Automation – Learn The Buzz Words

Marketing Automation – Learn The Buzz Words

You may or may not have heard of marketing automation in the past. It’s a term and practice that is becoming more and more popular and can be quite the game-changer for anyone who is interested in digital marketing and advertising. What is Marketing Automation? The term marketing automation refers to the practice of using tools and software with the goal of having them do all the work for you in marketing and advertising. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier. Marketing Automation Jargon As with many trends, there are a wide variety of terms and jargon associated with it, and as such it can be difficult to get to grips with what’s going on! We’ve put together a list of some of the most common Marketing Automation buzz words to help you when you’re starting out: A/B Testing Also referred to as Split Testing. The process of comparing two versions of marketing content, typically a web page or an email, to determine which version produces better results. Once you discover which performs best, you can tweak your marketing material accordingly / put […]