Google Updates – Latest News

Google Tests Favicons in the Top Stories Carousel

Google Tests Favicons in the Top Stories Carousel

As usual, Google is testing something new! This time, the big G has opted to try out the use of favicons in the ‘top stories’ carousel displayed in some search results. These favicons are appearing for some searchers, and only on desktop, next to the website name in the carousel. They appear quite similarly to how favicons usually do in your browser tabs. Here’s a quick example that a keen-eyed searcher spotted earlier: These new favicons aren’t appearing for everybody, and we were unable to replicate the example above. This confirms that the test is currently selective and even those that see the favicons in the results for one search haven’t been able to replicate it consistently. What Is A Favicon? For all those who are unaware of what a favicon is: Favicons are 16×16 pixels small icons that usually contain the logo, the first letter of the brand or a generic image that represents the business type. These files are placed in a file called favicon.ico and placed in the root directory of a website. Typically they are useful on websites for: Brand recognition Credibility and Trust Follow up Visits Time saving for users Have Google Tested Favicons Before? […]
Google Testing Mobile SERPs With Up to 14 Ads

Google Testing Mobile SERPs With Up to 14 Ads

Keen-eyed users have noticed that Google has been testing up to a total of 14 ads in a single search results page on mobile. That’s right, 14 ads. The test was first spotted by Fibre Marketing, who shared a screen recording of the discovery. In the recording, you will see a total of 14 ads are shown before the user reaches the ‘More results’ button at the end of the page. The 14 ads aren’t all in one chunk, with 4 consecutive ads appearing first before being followed by two organic listings. After this, there are 7 more consecutive paid listings then a further 6 organic results. Finally, the SERP ends with three more PPC ads in a row before the ‘More results’ button. Collectively this means there are a total of 14 paid ads among only 8 organic results. This is twice as many ads as what currently shows on a regular SERP. It’s quite the bold move from Google, as however you look at it, it’s a huge number of ads in comparison to what users currently experience. It has to be said, though, that not all searches result in this many ads appearing, so it could entirely […]
Google Updates ‘Inspect URL’ Tool For The Better

Google Updates ‘Inspect URL’ Tool For The Better

Updates have been made to the Inspect URL tool within Google Search Console to include useful information about HTTP response codes, JavaScript logs and rendered screenshots. The tool and information are readily available after logging into Search Console, heading to the Inspect URL Tool and clicking on the ‘View crawled page’ button. Users will then be presented with a sidebar, sliding in from the right side of the screen, which includes separate tabs for the new data. Google wrote on Twitter “You can now see the HTTP response, page resources, JS logs and a rendered screenshot for a crawled page right from within the Inspect URL tool.” HTTP Response Codes Clicking on the ‘more info’ tab will include the new HTTP response code data for the specified page. You will be able to determine if the page is OK (code 200), not found (code 404), moved permanently (code 410), experiencing a server error (code 500) and any other status. Blocked Resources Again under the ‘more info’ tab, users will find a heading for Page resources. Within this section will be information regarding any resources on the page that couldn’t be loaded by Googlebot. Whilst blocked resources don’t always cause problems, […]
Google Images Gets New Image Preview Design

Google Images Gets New Image Preview Design

You may have noticed recently that Google Image searches look a little different. It appears as though they are rolling out a whole new layout for previewing images in the image search results. Instead of loading image previews with a black background frame, preview images are now appearing to the right of the image results. It seems to have been a widespread rollout so far, with many people being able to use the new feature already. Google image results last underwent a face-lift in September 2018, where captions on images, the URL of the image and new filter bubbles were added in order to bring the desktop image search experience in line with mobile. What does the new Google Images preview look like? As you can see from the screenshot below, the image preview appears in a box on the right side of the results. A larger thumbnail view of the image is shown at the top and includes the name, copyright, description, share button, bookmark button and also a link to see more. Below are related images and related searches, much like the previous layout. How does it compare to the old preview? It is possible to still view […]
New Google Search Bar – Rounded & Sticky

New Google Search Bar – Rounded & Sticky

Following months of testing, the new search bar for the Google search results page has begun rolling out. A fancy new search results page design is being rolled out by Google, and it features a rounded search bar that now sticks to the top of the page as you scroll down through the search result snippets. This new feature was first tested in August and it is now being rolled out to all users, so you can expect to see it on your search results very soon. The New Google Header What really “sticks” out here (pun intended) is that the new search bar header now sticks to the top of the SERPs as you scroll down through the results. The old Google search bar header didn’t function this way, and you had to scroll all the way back to the top in order to perform another search. The second prominent change is that the search bar is now rounded in design, rather than being a box like previously. Here’s how the new sticky search bar looks when you’re scrolling down through the search results: Desktop Only At this stage, the new search bar only appears on desktop searches and […]
Google’s Zero Results and How They May Affect You

Google’s Zero Results and How They May Affect You

Google has brought back ‘zero search results’ pages again for some queries. This occurs when they are completely confident that they are able to answer the searcher’s question entirely with just one snippet. As it stands, this is limited to calculations, time and conversion search results. So, for example, anyone searching for ‘what time is it in…’ or looking for maths answers or conversions will be presented with one simple snippet and a link to “show all results”. This link will then display the rest of the organic listings. When does Google hide organic search results? Google will hide the main, organic search results when the phrase searched is specific to calculations, conversions and time related queries. However this is still entirely up to Google’s discretion, and if it believes the user may need to see further search results, then it will show more results by default. As an example, here is what you’ll see if you search “time in india” on mobile: However, if you compare this to the search term “time in new york” You will see that Google serves more results by default. This is because it believes some searchers may be looking for results regarding the New […]
Ad Preview & Diagnosis Tool Gets Two New Features

Ad Preview & Diagnosis Tool Gets Two New Features

The Ad Preview and Diagnosis tool has been given two new features, making PPC campaign workflow that little bit smoother, whilst at the same time giving you the necessary insights into who is seeing your paid ads. Google’s Ad Preview and Diagnosis tool gives users an insight into which of their ads are appearing for particular keywords. In a nutshell, you can enter a search term into the tool and be presented with a preview of how the Google SERPs look like to the end-user. This makes the tool much better to use for testing rather than performing a manual search yourself, as it won’t affect any ad metrics. If you don’t see your ad for the search term you have tested, the tool will give you a diagnosis as to the reasons why. It’s all nifty stuff! The two new features to be added to the tool give you a much more concise view of who is actually seeing your ads and also allows you to take swift action to get your ads to display if they aren’t already. See which ads are displaying for a particular audience Previously when using the Ad Preview and Diagnosis tool you could preview […]
Google Testing Multifaceted Featured Snippets on Desktop SERPs

Google Testing Multifaceted Featured Snippets on Desktop SERPs

Google are at it again! Earlier in 2018 they begun rolling out multifaceted featured snippets for mobile search results. They have now begun to test these multifaceted featured snippets in desktop SERPs too. What are Featured Snippets? Featured snippets are what Google sees as the most accurate and relevant answer to the question being searched. They appear at the very top of certain search queries and offer an excerpt of information directly to the searcher without them having to click through. Essentially this is ‘result zero’, being placed above those who rank highly organically (although below any PPC ads).  The snippet takes text directly (and automatically) from a page – you cannot specifically optimise for this space nor determine what text Google uses in its snippet. What are Multifaceted Featured Snippets? Multifaceted featured snippets expand on the above and are used when the query is broad enough to allow for multiple interpretations. In these circumstances, the results will include more than one snippet and reflect what Google interprets as the question being asked. Not all search queries are perfectly clear, so by only serving a single featured snippet “answer” doesn’t always result in the best user experience, and as we know, […]
Google is officially testing “more results” button

Google is officially testing “more results” button

Google is officially testing a new button in mobile search results; rather than the user clicking to the next page of results, they can instead click a “more results” button, which will load additional search results below the current results. All of the search results from the first one to the last are on the same page, so it’s easy to go back up and down the list and check if you missed something. This is a test that Google have been running for the past few days, accordingly to Google’s Danny Sullivan on Twitter. We’ve been testing that and trying it with more people now. — Danny Sullivan (@dannysullivan) April 8, 2018 They have tested a more results button in the past, in a more limited fashion, but it appears as though Google have now begun to increase the frequency that users will see this test. Up until now, the bottom of Google’s search results displayed related terms (when available) then a Next button that jumps to the next results on a new page. At this moment in time the new ‘more results’ button is visible to most searchers, if not all, when searching using Google on their mobile […]