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Page load time: stats and tips to help boost your conversion rates

Page load time: stats and tips to help boost your conversion rates

The fact of the matter is the faster your website loads, the better experience your visitors will have on your site… Read more
Going Virtual – Tips for hosting a successful virtual meeting

Going Virtual – Tips for hosting a successful virtual meeting

Whilst virtual or digital conferences and events aren’t an entirely new technology, the restrictions of the COVID-19 Pandemic has seen a drastic rise in businesses turning to the platform recently. From webinars, to launch events, to team meetings and industry conferences – online meetings have become commonplace and somewhat of a necessity during these times. For many businesses, however, the idea of hosting a virtual conference can be daunting. But don’t worry, we’ve come armed with a handful of tips to get you started on the path to hosting an awesome digital event.  Understand the technology First and foremost, its important to understand the technology you’ll be using and its purpose. All of the most popular video calling software have the same fundamental features, whether you’re using Google Hangouts, BlueJeans or the most popular platform: Zoom. Typically, the features you’ll need most are video capability, screen-sharing, mute button and a text chat for those not using a microphone. Test, Test, Test The last thing you want is to schedule an important meeting, only to have your video or your microphone functioning incorrectly. Run a test on your audio and video prior to starting – most video calling platforms offer tihis […]
What’s the Best Domain Extension For You?

What’s the Best Domain Extension For You?

The domain name for your business may be more important than you think – ultimately it’s the face of your online brand and the first thing customers learn about your online business. The very best domain names are familiar, relevant to the brand and easy to remember. Figuring out a domain name is only one piece of the puzzle, however. Picking the right domain extension is also crucial. Whether .com , .net or something else, this small piece of text has a big influence on your online presence and will aid in crafting how your visitors perceive your brand online. So how do you pick the right domain extension for your business?  Types of Domain Extensions Domain extensions can be categorised into three main types: Generic, Sponsored and Country. Generic Domain Extensions These types of extensions are the most commonly used by online businesses. A generic domain extension is available to anyone willing to make the purchase (and some are even free!). The most popular include .com, .co.uk, .org and .net although there are many other extensions available in this category. Sponsored Domain Extensions Domain extensions in this category typically require the business to meet a certain set of requirements […]
Customer Experience and Why It’s Vital for Success

Customer Experience and Why It’s Vital for Success

The easiest way to quantify customer experience is to step into the shoes of the customer for yourself. When was the last time you had a really great experience when making a booking, a purchase or even just browsing online? How did that experience leave you feeling? Did you visit that same company again or plan to in the future? On the flip side, what about the last time you had a terrible experience as a customer?  In simple terms: A happy customer is more likely to become a loyal customer. A loyal customer ultimately helps you to boost revenue in more ways than one. Not only may they offer repeat revenue, but they can also become a promotional tool for your business via word-of-mouth and brand advocation. This is why customer experience, particularly online, is crucial, as it has a profound impact on how customers see your business as a whole and is critical for sustained growth.  Importance of Customer Experience In today’s market, the customers hold all of the power – not the sellers.  Thanks to the world wide web, customers have access to a plethora of choices at the click of a button, giving them the ability […]
New Google Featured Snippets Combine Content From Multiple Publishers

New Google Featured Snippets Combine Content From Multiple Publishers

Google’s features snippets are beginning to show content that combine multiple sources and publishers into a single result. These featured snippets are designed to directly answer search queries using a list of different articles and small excerpts. What’s most interesting about these new snippets however, is that they are quite vague in crediting where the information comes from, thus not entirely directing traffic to the publishers. You could argue, however, that if the snippet gives the user exactly the answer they’re looking for, there is no reason for them to have to click through to a website. Not to mention featured snippets aren’t something that website owners can necessarily target, so it’s rather that Google are offering their searchers fast answers as opposed to ‘rewarding’ a business with a top rank for quality content. Still, this type of snippet has caused somewhat of a stir with search engine marketers and SEOs. Some see it as Google using content created by other businesses whilst keeping the traffic on their own site. A user can expand the snippet list and see multiple different links to different publishers, but Google have specifically hidden the links away under accordion-style tabs. The use of publisher […]
Google Tests Favicons in the Top Stories Carousel

Google Tests Favicons in the Top Stories Carousel

As usual, Google is testing something new! This time, the big G has opted to try out the use of favicons in the ‘top stories’ carousel displayed in some search results. These favicons are appearing for some searchers, and only on desktop, next to the website name in the carousel. They appear quite similarly to how favicons usually do in your browser tabs. Here’s a quick example that a keen-eyed searcher spotted earlier: These new favicons aren’t appearing for everybody, and we were unable to replicate the example above. This confirms that the test is currently selective and even those that see the favicons in the results for one search haven’t been able to replicate it consistently. What Is A Favicon? For all those who are unaware of what a favicon is: Favicons are 16×16 pixels small icons that usually contain the logo, the first letter of the brand or a generic image that represents the business type. These files are placed in a file called favicon.ico and placed in the root directory of a website. Typically they are useful on websites for: Brand recognition Credibility and Trust Follow up Visits Time saving for users Have Google Tested Favicons Before? […]
Google Testing Mobile SERPs With Up to 14 Ads

Google Testing Mobile SERPs With Up to 14 Ads

Keen-eyed users have noticed that Google has been testing up to a total of 14 ads in a single search results page on mobile. That’s right, 14 ads. The test was first spotted by Fibre Marketing, who shared a screen recording of the discovery. In the recording, you will see a total of 14 ads are shown before the user reaches the ‘More results’ button at the end of the page. The 14 ads aren’t all in one chunk, with 4 consecutive ads appearing first before being followed by two organic listings. After this, there are 7 more consecutive paid listings then a further 6 organic results. Finally, the SERP ends with three more PPC ads in a row before the ‘More results’ button. Collectively this means there are a total of 14 paid ads among only 8 organic results. This is twice as many ads as what currently shows on a regular SERP. It’s quite the bold move from Google, as however you look at it, it’s a huge number of ads in comparison to what users currently experience. It has to be said, though, that not all searches result in this many ads appearing, so it could entirely […]