The Apple store was mysteriously down for an hour during early August, which tends to happen before the tech giant launches a new product or a major event. It later emerged that the site was taken offline for an extensive redesign, supposedly to give the App store’s infrastructure time to be updated ahead of any new releases. The online Apple store returned with a brand new look, and a dedicated tab between the iconic logo and the “Mac” tab as the site had six years ago.
Apple said that the “Store” tab offers users “the best way to buy the products they love.”Most businesses understand the importance of having a good web design as it impacts your audience’s perception of your brand. The first impression could determine whether web users stay on your site and learn about the type of products and services you offer or leave your site and turn to a competitor. If you’re a small business facing financial challenges or have limited technical resources, investing in a web designer to create a well-designed, professional website could seem daunting. Or perhaps, you’re a business with a site that works but is outdated, and you doubt the value of redesigning your whole website. However, when customers land on an outdated-looking site, they tend to doubt its legitimacy and question the products and services.
Why is web design important?Whether consciously or not, we all react to visuals. With tech giants like Apple – which already had a top-level site – making improvements to better the customer experience, all businesses should consider how to make their website better. Several studies have also revealed that an attractive site will help maintain the audience on your page, which improves lead conversion and, ultimately, your bottom line.
According to web credibility research from Stanford, 75% of users judge a business’s credibility based on a website’s design, while almost 95% of all first impressions are design-related.Meanwhile, separate data from Adobe has shown that 38% of users will stop engaging with a website if they find the content or layout unappealing. Apple’s site has influenced web design for the past decade for the visuals alone. It has a simple structure and sleek, modern design that allows the company to prioritise showcasing its products. Below the navigation bar, you immediately receive images and links to Apple’s products, some of which now direct you to the new App Store page, displaying the types of models available and accessories on offer. The main store page is also designed to draw your attention to the latest product, which features at the top of the page with a link to “Learn More”, – which is a clever way to increase time spent on a page and convert a prospective customer into a client. Apple also has a “Support” tab in the menu and clear links to its other product lines (Mac, iPad, Watch and TV), making the site extremely easy to navigate. The new Store page is also somewhat evocative of the mobile app, with smooth horizontal scrolling between cards. However, Apple has considered that this may not translate well on desktop, so it provided surface arrows to help users navigate. While there does not appear to be any new products, the new update comes ahead of what is expected to be a busy autumn for the tech firm, which is rumoured to be developing the iPhone 13, new AirPods, and a new MacBook Pro.