Our SMS Marketing Ethos
Over recent years we have integrated the use of mobile phones into our everyday lives and with the advent of Smart Phones they have now become an everyday necessity. When was the last time you left home without your phone? We have become more reliant on the use of mobile phones for both our social and work lives and for this reason it is very important that you include text marketing (or SMS marketing as it has become known) in your marketing mix.
So what are we using phones for? Well just about everything. Most of us use them to manage our email, surf the internet, check our bank balances; in fact in 2014 mobile internet browsing became more popular than people using desktop computers and with this in mind, you can see how SMS marketing has now become more important than ever.
One thing for sure is that many, if not all of us, never leave messages unread when it comes to receiving text messages. The open rate for text messages is virtually 100%. Ask yourself, how many times do you receive a text message and not open it to read it?
SMS Marketing Statistics
The average number of times someone looks at their mobile device each day
SMS Marketing as Part of an Overall Digital Strategy
There is no arguing that SMS marketing is offers a personal, cost effective and fast way of deliver a message directly to your audience. Delivery is guaranteed and there is no need for the recipient to be in a Wi-Fi area, be logged on or take any action to receive the message other than to simply open it. With this said it is important to use your SMS marketing well and professionally.
We are now used to using mobile phones to do everything we once needed a laptop or PC to do and this includes email. Over the years consumers have been used to receiving email messages to promote goods and services, so much so that most of us have become immune to it. Emails barely get read straight away and therefore trying to generate an immediate response isn’t easy.
Without doubt, for people using mobile phones to manage their messages, SMS texts are by far the most reliable way to generate a quick reaction. You can be as formal or as informal with text marketing and people know exactly how to read and reply to them without the task becoming time consuming and taking up too much of their time.
With SMS marketing you are marketing with confidence knowing that over 90% of texts are read within 5 seconds and generate an immediate response.
Managed SMS Marketing
We manage your SMS marketing campaign in the same way as we do our own. Our professional team of marketers have years of experience in SMS marketing knowing exactly the right protocols to use to deliver quality messages that generate interest without annoying the recipient. You pay a fixed fee for the text messages which are one of the most cost effective ways of generating interest for your products or services. We manage your inbox messages for you and convert these into leads to be supplied with other leads generated from your digital marketing campaigns.
By dealing with Soar Online you are dealing with seasoned professionals who know exactly how to deliver your message in the most efficient manner resulting in high levels of conversion to enquiry or contact.
Sending irrelevant or unwanted text messages can do you more harm than good so it is important to manage your contact lists correctly and group them into ‘interests’. We manage all this for you to ensure that any unwanted messages are deleted promptly while encouraging others to share the messages with their friends to help maintain and build your prospect lists.
Your potential customers will respond quicker if they feel valued. Using SMS messaging can make people feel part of a ‘priority’ or ‘VIP’ list and as such we would encourage you to give your customers a reason to ‘opt-in’ to your lists, maybe by signing up for priority notifications or additional benefits by joining a VIP members club. Making people feel valued is important and will make a huge difference to your retention rate.
Likewise it is important to respect people’s wishes and it is important to monitor and manage your ‘opt-out’ requests. Giving people the option to not receive the messages is also important and respecting their wishes is even more vital. However, don’t worry, Soar Online have a dedicated team of SMS marketing professionals who know just how to build and maintain your lists with confidence that your messages will be received read and acted upon.
With Soar Online SMS Marketing you are assured of a professional, efficient and importantly, a cost effective service ensuring you are always in communication with your customers and potential customers.
Increase Communication between you and your potential customers / clients.
Increase your customer base by generating hot leads.
You get your own dedicated SMS expert who will look after every aspect of your SMS marketing campaign.
We manage campaigns of all sizes. Keeping in touch with your prospect regularly is not just important but vital. Today’s business world moves quickly and people expect high levels of efficiency when dealing with you. We help you deliver those expectations and SMS marketing is a fantastic way of keeping communications between you and your prospects open 24/7.
Soar Online will help you add personality to your messages keeping the recipient interested and engaging with you.
We will personalise every message for you delivering the messages quickly and efficiently even at a time to be determined by you.
We will handle your replies for you and provide you with hot leads as they are generated. For information management campaigns we will ensure that you know exactly who has received the messages, when and what action they took when it was received. In short we do everything for you.
We can manage multiple groups within your list for you. Simply identify which customers relate to which group and we will do the rest. For instance: A solicitor may want a message going to their ‘conveyancing’ group if the message relates to mortgage funding but not to clients of their ‘family’ law department. We manage all this for you, professionally and efficiently.
We issue full reports to you after the completion of each campaign. You will see what messages were sent, when and if any additions or deletions have been made to the list.
SMS Marketing Plans & Pricing
Successful SMS Marketing is not achieved by offering “one size fits all” packages which are priced according to the volumes of messages sent. Success in terms of SMS Marketing is measured by results, current client database, harvesting of new data and what engagement is achieved from sending SMS promotions to your customer base.
Each business is different therefore each Text message marketing strategy is vastly different. Each SMS Marketing proposal needs to address the individual needs of the business starting with their current database of contacts and clients and what they want to achieve from their SMS Marketing campaign.