Email Marketing

Thought email marketing was dead? You couldn’t be more wrong! We make sure you are getting in front of your prospects and clients with the right message that is conducive to interactions and engagements. Combined with quality content marketing, you’ll be surprised just how receptive your audience can be to email newsletters, promotions and mailshots.

Ultimately we aim to drive traffic to your website or products through highly targeted emails that your customers want to see.

Want to have a quick chat about Email Marketing?

Simply fill out our form below and our one of our team will give you a quick call back to discuss your email marketing requirements and ideas.

Why Email Marketing?

Email marketing is still one of the chosen forms of direct digital marketing for companies. Email marketing can be an excellent and productive way of transmitting both marketing and information messages to clients, customers and prospects and is a vital part of building brand awareness, customer loyalty and of course promoting your business messages to the widest possible audience.

A professionally managed email campaign will deliver excellent conversion rates from a focused audience. It is important to ensure that your email campaigns are compliant, dedicated and categorised to ensure that you get the best chance of interacting with your prospects or clients.

Soar Online have dedicated account managers who will manage your email campaigns thus you benefit from years of experience and knowledge of what will work for you and what won’t. There is nothing more frustrating than setting up a campaign to find that it has little or no response. Email campaigns have to be set up correctly and managed professionally.

It is best practice to let your customers know how many emails to expect from you.

With emails managed through various devices it is now very easy to ‘swipe’ to delete your email it is important to keep your brand in front of your customers. However you can over-do it and bombarding your customers with emails will not endear them to remaining on your list. The frequency of your sending emails will depend on your business, products and customer base and you will have an idea of tolerance levels in this regard.

What You Can Expect From Our Email Marketing

Strategy

We believe that an email marketing campaign should be incorporated within your wider marketing strategy. It is important to define your message and ensure that the audience you are sending to are interested in receiving the information. Email campaigns undoubtedly offer a significant return on investment but it is vital to incorporate your campaign as part of your overall marketing mix. You must think of your different marketing channels as being complementary to each other and not competitive.

Preferences

It is important to fully understand your customer and to ensure they are in the correct ‘category’ for your lists. Not everyone on your list will want to receive all the same information so finding out your customers preferences at the point of signing up to your email campaign is very useful.

Customer Choice

It is important to offer your clients a choice in how to communicate with you. Delivering your messages across multi-platforms will ensure that your clients receive, process and respond to you in a way that is suitable to them. You should not automatically assume that your audience are the same as the audience that you communicate with via your social media and other channels.

Closing The Loop

A well planned marketing campaign will allow you to close the loop between different channels. For example, activity on Facebook or Offline can create a great sign up opportunity when cross promoting with your email campaign.

Brand

It is important to ensure that you deliver a uniform message across all your media. Every message or contact that you deliver is an opportunity to strengthen your brand. Your messages should all reflect the same brand message and not conflict with other channels.

Mobile Engagement

Using the right mix of email marketing and SMS marketing will allow you to reflect your increasing mobile audience and their preferences.

Ask an Email Specialist

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Email Marketing Plans & Pricing

A successful Email Marketing campaign is not achieved by offering “one size fits all” packages which are priced based simply based on number of emails sent out on a mass basis. Success in terms of email marketing largely depends on your target audience and their requirements, intents and how they are currently interacting with your email newsletters and mailshots.

Each business is different and therefore the emails they require are not the same. Each email marketing proposal needs to address the individual needs of the business starting with your current email marketing campaigns, the purpose of your email marketing and the goals you want to achieve through each email. Each industry is different and thus engaging with your audience and creating a information source that will be conducive to engagement and interactions will require different techniques.

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