Anybody can churn out “relevant” content for you on a mass basis, but it’s the content itself that is the most important aspect. We create engaging content, from blog articles to press releases and website prose that all have a clear purpose – maximising interactions.
Our Content Marketing Ethos
With our background rooted deeply in online marketing, our specialist content writers will work closely with you to produce quality content that will engage with your online customers and produce real results. All too often we see businesses that distribute content without having a clear marketing plan in place, or on the flip-side they produce content without giving any thought to distributing it correctly. Our content writers will create outstanding information with a clear purpose each time and advise you of how to best distribute your content through various channels.
Content isn’t always about what your business wants to say or the message your marketing team wants to dish out. What’s important is providing your customers and wider audience with content and information that is useful to them and what they want to see. It’s important that you get to know your audience through keyword research, geographic locations and user intent as well as knowing your competitors in the marketplace. Content Marketing and Search Engine Optimisation go hand in hand.
What You Can Expect From Our Content Marketing
Our dedicated Content managers will analyse, monitor and identify the very best routes to market through your target audience and how they are currently interacting with industry related content on the web. Their aim will be to produce and distribute good quality content through your business platforms and social media channels.
Content Marketing Plans & Pricing
A successful Content Marketing campaign is not achieved by offering “one size fits all” packages which are priced based simply based on number of articles written or even word count. Success in terms of content marketing largely depends on your target audience and their requirements, intents and how they are currently interacting with industry related content on the web.
Each business is different and therefore the content they require is not the same. Each content marketing proposal needs to address the individual needs of the business starting with your current social footprint, the purpose of you profiles and the goals you want to achieve through each platform. Each industry is different and thus engaging with your audience and creating a information source that will be conducive to engagement and interactions will require different techniques.